CEO of mgecom, inc. - Outsourced Affiliate Program Management Company
Raleigh-Durham, North Carolina Area
CEO of mgecom, inc. - Outsourced Affiliate Program Management Company
Raleigh-Durham, North Carolina Area
My entire professional career has been a progression towards founding and growing mgecom, inc., a professional outsourced affiliate management firm.
Beginning with an internship during college, I was directly responsible for a large affiliate program and PPC campaign.
Following my internship I worked for a large internet marketing firm where I was responsible for the affiliate programs, PPC campaigns, portal shopping, and comparative shopping engines for a variety of large online retailers. Clients I worked with ranged from home improvement, to sporting goods, to dress shoes.
Next I worked as an independent contractor / consultant managing only affiliate programs for a wide range of clients in numerous shopping verticals. This role included both pay per sale and pay per lead affiliate programs. I successfully implemented and launched new affiliate programs as well as successfully taking over the full management of existing programs. I have worked with many affiliate management platforms including CJ, Pepperjam, Linkshare, ShareASale, Google/Performics, MyAP, DirectTrack.
Finally my career path led me to form mgecom, inc. We are a fast growing and very nimble company providing our clients with personalized affiliate management services. We do not offer one-size-fits-all solutions. Each affiliate program presents a new set of challenges and opportunities which allows us to customize our solutions to generate maximum growth. We are constantly looking for new online retailers to partner with whose affiliate programs are either non-existent or currently not performing to your standards. mgecom, inc. exists for the sole purpose of delivering results via affiliate marketing.
affiliate program management, affiliate program development and implementation, affiliate program revitalization, pay for performance marketing, CPA, CPS, and CPL advertising, business development, negotiation, HTML, operations, management, budgeting
(Privately Held; 1-10 employees; Marketing and Advertising industry)
March 2006 — Present (3 years 5 months)
President / CEO of mgecom, inc., which is an online marketing firm providing outsourced affiliate program management services. In addition to the overall strategy, direction, and profitability of mgecom, inc., I am directly involved in the management, design, and effectiveness of each affiliate program on our client roster.
(Self-Employed; 11-50 employees; Internet industry)
June 2005 — August 2007 (2 years 3 months)
Worked as a consultant/independent contractor. Managed all aspects of various affiliate programs. Clients included Fathead.com, Shop.NationalGeorgraphic.com, FootSmart.com, EverythingFurniture.com, Web.com, EasyCGI.com, SmoothCorp.com, BrianTracy.com, TonerZone.com, ARTinaClick.com, GolfGods.com, and WildDivine.com. Responsible for daily program management as well as overall strategy and direction. Directly interface with clients at each company. ROI focused management.
(Public Company; 1001-5000 employees; GSIC; Internet industry)
December 2003 — July 2005 (1 year 8 months)
Worked with major clients including TheSportsAuthority.com, Reebok.com, Rockport.com, AceHarware.com, Kmart.com, Tweeter.com, Nickelodeon.com, and FogDog.com. Responsible for growth and ROI of complete online marketing campaigns including Affiliate Management, PPC Campaigns, Comparative Shopping Engines, Portal Placements, and business development ad buys.
(Privately Held; 11-50 employees; Internet industry)
May 2002 — December 2003 (1 year 8 months)
Developing and managing PPC search campaign for RingingPhone.com, one of the largest sites for downloadable ringtones and cell phone graphics. Worked with Google AdWords, Yahoo (Overture), Kanoodle, FindWhat, Excite (Ah-ha), etc. Campaigns of 1,000+ keywords on each network.
(Self-Employed; 1-10 employees; Internet industry)
July 2003 — November 2003 (5 months)
Developed and managed full PPC campaigns for both eWinner.com and BingoHouse.com. Managed all keyword campaigns to a strict ROI resulting in increased web visibility and account registrations. Worked as a consultant/independent contractor for the duration of the relationship.