
Assistant Manager of Shopper Marketing at MARS Advertising
Fayetteville, Arkansas Area

Assistant Manager of Shopper Marketing at MARS Advertising
Fayetteville, Arkansas Area
Advertising & Marketing professional with Shopper Marketing experience and Creative upbringing.
Client interaction expertise, idea creation & innovation ability, program initiation/management/coordination, strong media planning/buying experience, social media understanding, team collaboration.
(Privately Held; Marketing and Advertising industry)
December 2009 — Present (1 month)
(Privately Held; Marketing and Advertising industry)
March 2008 — August 2009 (1 year 6 months)
• Strategically formulated, budgeted, and executed sales-increasing national marketing initiatives built on print, web, in-store, and out-of-home tactics
• Responsible for agency’s CPG/Shopper Marketing clients in the Midwest region and Walmart nationally
• Built and executed dozens of unique brand-leveraging multi-channel promotions for household icons such as Clorox, Georgia-Pacific, Morton Salt, PepsiCo, Breyer’s, Del Monte, J.M. Smuckers
• Worked collaboratively with Creative Service, Customer, and Shopper Marketing departments
• Facilitated communication between clients and all agency departments, with regular direct client contact
Further Detail:
Project Management
• Consistently owned projects from commencement to completion with minimal guidance required
• Developed ability to master complexities while streamlining project execution on over one hundred promotions
• Incorporated well-developed creative background into each project, producing work that furthered key client relationships and advanced potential growth areas
Client Service
• Furthered agency’s new business with clients outside of existing portfolio by pitching and producing a handful of programs reaching the Walmart consumer with print, online, and in-store tactics
• Demonstrated attention to detail while balancing requests, setting challenging yet attainable goals
• Recognized informally by co-workers for making personal sacrifices for sake of the project and organization
Team Interaction
• Operated effectively in community, collaborating with associates of each division of the agency to produce top-quality work in a time-sensitive manner
Professional Development
• Displayed eagerness and openness to continued growth of industry knowledge and best practices
• Exercised personal drive to network professionally
(Religious Institutions industry)
June 2006 — February 2008 (1 year 9 months)
• Wrote, produced, shot, directed, and edited dozens of short videos of comedy, drama, and promotional genres displayed to thousands of attendees at Silver Ring Thing’s traveling media performance
• Designed print brochures and other graphics developed for performance and promotional usage
(Marketing and Advertising industry)
June 2005 — January 2006 (8 months)
• Gained client relationship experience by editing promotional and commercial videos for online placement with client present in edit suite
• Learned the many aspects of a commercial shoot by assisting on-set production
• Created client presentations, built DVDs and demo reels for national distribution to key agency clients
(Broadcast Media industry)
June 2005 — August 2005 (3 months)
• Edited shows for broadcast using Mini-Disc format
• Operated sound-board on-air
• Used Enco DAD system
• Prepared ISDN interviews
• Cataloged and billed promotions
BA , Corporate Communications , 2003 — 2007
• Graduated May 2007 with Cum Laude Honors
• Earned 3.72/4.0 GPA
• Frequent public speaker • Musician with skill in drums, guitar, and piano • Philanthropic trips to Chad, 2004-05; Costa Rica, 2005; New Orleans, 2005-06