Matt Earley

Matt Earley

Assistant Manager of Shopper Marketing at MARS Advertising

Fayetteville, Arkansas Area

Current
Past
  • Promotions Coordinator at MatchPoint Marketing
  • Creative Director at Silver Ring Thing
  • Production Intern at sunKING Digital Marketing
  • Production Intern at WDUQ 90.5 FM
Education
  • Robert Morris University
Connections
276 connections
Industry
Marketing and Advertising
Websites

Matt Earley’s Summary

Advertising & Marketing professional with Shopper Marketing experience and Creative upbringing.

Matt Earley’s Specialties:

Client interaction expertise, idea creation & innovation ability, program initiation/management/coordination, strong media planning/buying experience, social media understanding, team collaboration.


Matt Earley’s Experience

  • Assistant Manager of Shopper Marketing

    MARS Advertising

    (Privately Held; Marketing and Advertising industry)

    December 2009Present (1 month)

  • Promotions Coordinator

    MatchPoint Marketing

    (Privately Held; Marketing and Advertising industry)

    March 2008August 2009 (1 year 6 months)

    • Strategically formulated, budgeted, and executed sales-increasing national marketing initiatives built on print, web, in-store, and out-of-home tactics
    • Responsible for agency’s CPG/Shopper Marketing clients in the Midwest region and Walmart nationally
    • Built and executed dozens of unique brand-leveraging multi-channel promotions for household icons such as Clorox, Georgia-Pacific, Morton Salt, PepsiCo, Breyer’s, Del Monte, J.M. Smuckers
    • Worked collaboratively with Creative Service, Customer, and Shopper Marketing departments
    • Facilitated communication between clients and all agency departments, with regular direct client contact

    Further Detail:
    Project Management
    • Consistently owned projects from commencement to completion with minimal guidance required
    • Developed ability to master complexities while streamlining project execution on over one hundred promotions
    • Incorporated well-developed creative background into each project, producing work that furthered key client relationships and advanced potential growth areas

    Client Service
    • Furthered agency’s new business with clients outside of existing portfolio by pitching and producing a handful of programs reaching the Walmart consumer with print, online, and in-store tactics
    • Demonstrated attention to detail while balancing requests, setting challenging yet attainable goals
    • Recognized informally by co-workers for making personal sacrifices for sake of the project and organization

    Team Interaction
    • Operated effectively in community, collaborating with associates of each division of the agency to produce top-quality work in a time-sensitive manner

    Professional Development
    • Displayed eagerness and openness to continued growth of industry knowledge and best practices
    • Exercised personal drive to network professionally

  • Creative Director

    Silver Ring Thing

    (Religious Institutions industry)

    June 2006February 2008 (1 year 9 months)

    • Wrote, produced, shot, directed, and edited dozens of short videos of comedy, drama, and promotional genres displayed to thousands of attendees at Silver Ring Thing’s traveling media performance
    • Designed print brochures and other graphics developed for performance and promotional usage

  • Production Intern

    sunKING Digital Marketing

    (Marketing and Advertising industry)

    June 2005January 2006 (8 months)

    • Gained client relationship experience by editing promotional and commercial videos for online placement with client present in edit suite
    • Learned the many aspects of a commercial shoot by assisting on-set production
    • Created client presentations, built DVDs and demo reels for national distribution to key agency clients

  • Production Intern

    WDUQ 90.5 FM

    (Broadcast Media industry)

    June 2005August 2005 (3 months)

    • Edited shows for broadcast using Mini-Disc format
    • Operated sound-board on-air
    • Used Enco DAD system
    • Prepared ISDN interviews
    • Cataloged and billed promotions


Matt Earley’s Education

  • Robert Morris University

    BA , Corporate Communications , 20032007

    • Graduated May 2007 with Cum Laude Honors
    • Earned 3.72/4.0 GPA

    Activities and Societies:
    Alpha Chi Honor Society, National Society of Collegiate Scholars, Lambda Pi Eta Communications Honor Society, Chi Alpha Campus Ministry

Additional Information

Matt Earley’s Websites:

Matt Earley’s Interests:

• Frequent public speaker • Musician with skill in drums, guitar, and piano • Philanthropic trips to Chad, 2004-05; Costa Rica, 2005; New Orleans, 2005-06

Matt Earley’s Groups:

  •    Advertising Professional
  •    The National Society of Collegiate Scholars
  •    Young CPG Professionals Association
  •    Pittsburgh Post Production
  •    Final Cut Pro Video Editing
  •    Linkin Greater Pittsburgh
  •    RMU Alumni

Matt Earley’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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