Matt Payne

Current

• President at LeadSwell
• Independent Sales Rep at AcquireWeb, Inc.
• Independent Sales Rep at Aptimus, Inc., a wholly-owned subsidiary of Apollo Group

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Past

• AVP Sales at Topica
• National Sales Manager at CMP Media
• Assistant Account Executive at Lois/EJL Advertising

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Education

• University of Southern California - Marshall School of Business
• University of Pittsburgh
• San Marino High School

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Recommended

11 people have recommended Matt

Connections

404 connections

Industry

Online Media

Websites

• My Company

Matt Payne’s Summary

Seasoned executive with over 15 years experience building market share and profitability in businesses. New economy/old economy and general management depth; skilled in the design, management and execution of successful sales, marketing, and business development programs; proven leader, high-energy, creative, entrepreneurial, proactive, and tenacious.

Matt Payne’s Specialties:

Internet Marketing, Online Marketing, Email Marketing, Database Marketing, Conversion Marketing, List Management, Email Deployment, Lead Generation, Co-Registration, Opt-in Email List Rental, Online Marketing, Shopping Cart Abandonment, Online Sales and Conversion. CPA, CPL, CPM, CPC, CPanything.

Matt Payne’s Experience

• President

  LeadSwell

  (Privately Held; 1-10 employees; Internet industry)

  April 2007 — Present (1 year 2 months)

  LeadSwell helps businesses generate web & foot traffic, leads & sales.
  
  We're a manufactures rep firm, contract selling (not brokering!) media services for companies above. We've been selling online media for ~10+ years & feel fairly well networked with providers across all pricing models: CPM, CPA, CPL, CPC, even new ones like CPV & PPP!
  
  We offer free consulting for media buyers, please contact us today :: www.LeadSwell.com

• Independent Sales Rep

  AcquireWeb, Inc.

  (Privately Held; 11-50 employees; Online Media industry)

  April 2007 — Present (1 year 2 months)

  Ideal for Fortune 2000 brand-oriented acquisition marketers.
  
  Products & Services include:
  www.AcquireVision.com- an incredibly powerful process for acquiring customers, ideal for ROI, upscale & brand conscious marketers where avg ticket is $40+, lifetime value $300+. Best verticals include Retail, Financial Services, Automotive, Hotel, Resort & Gaming, Telecom & Energy.
  
  www.AcquireLocal.com- just like AcquireVision but control is at the local level. Ideal for auto dealerships, franchises or businesses with at least 100 locations.
  
  www.AcquireMarketingServices.com- every list under the sun: B2B & B2C email, postal & phone.
  
  Retention Email Services like Email Append, Reverse Append, Phone Append & ECOA from www.AcquireWeb.com
  
  Ascend- 3rd party lead verification, ideal for buyers of co-registration with needs to clean & enhance leads in real-time.

• Independent Sales Rep

  Aptimus, Inc., a wholly-owned subsidiary of Apollo Group

  (Public Company; 201-500 employees; APOL; Online Media industry)

  April 2007 — Present (1 year 2 months)

  Aptimus is a high end B2C & B2B lead gen provider I've admired & sold for ~5 years.
  
  I respect Aptimus because:
  * ~90% of Aptimus is "single offer", not co-reg! which enables incredible branding on sites like AOL, Yahoo, Forbes.com & Jupiter Media.
  * Included in the CPL, Aptimus's creative team will build a nice looking lead widget w/images & copy from advertiser's site.
  * Data validation is superb, allowing emails to be smtp checked on the fly (not all networks can do this.)
  * Aptimus optimizes campaigns from return of bad leads (bounces) within 7 days but *good leads* (clicks/opens).
  
  Aptimus hosts landing pages & drive leads on CPL or clients host & Aptimus drives traffic on CPA.
  
  Due to success in EDU vertical, Aptimus was acquired by Apollo Group in October 2007. Apollo Group owns University of Phoenix.
  
  In a testimonial on my home page - www.LeadSwell.com - one of my customers disclosed Aptimus clickthrough rates complimentary to the client's house file.

• AVP Sales

  Topica

  (Privately Held; 11-50 employees; TFMB; Internet industry)

  April 2000 — April 2007 (7 years 1 month)

  www.topica.com
  
  

• For ~2+ years managed a team of 3-10 sales reps while cultivating an aggressive field territory.
  
  
• Historically and consistently Topica’s top revenue generating salesperson, responsible for selling online & email marketing products to C-Level, VP and Director level marketing contacts @ businesses and Media Planners @ agencies. Products include online lead generation, CPA, opt-in email list rental, co-registration and newsletter sponsorships, as well as ASP-based conversion marketing software. Solid relationships include IBM, Dell, hp, Oracle, Sharp, Samsung, REI, and VeriSign. Key agency relationships include Digital Impact, OgilvyOne, Digitas, Agency.com.
  
  
• Have consistently met or exceeded quotas: 100% of 2004-2006 goal; 90% of 2002 goal; 138% of 2001 goal; 120% of 2000 goal.

• National Sales Manager

  CMP Media

  (Public Company; 501-1000 employees; CMP; Internet industry)

  May 1997 — April 2000 (3 years)

  www.cmp.com
  
  • Solely responsible for all areas of lead, prospect, and revenue generation for the Web Review Network www.webreview.com. Miller Freeman’s top selling online property prior to acquisition of CMP Media, the Web Review network comprised 4 leading sites for creative and technical Web professionals.
  
  • Consistently exceeded monthly sales goals, often by more than 15%. 1999 annual revenues exceeded budget by 15%; 1998 annual revenues exceeded budget by 12%. Monthly banner inventory consistently sold out since March 1998. E-mail newsletter sponsorships were sold out through June 2000.

• Assistant Account Executive

  Lois/EJL Advertising

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  June 1995 — February 1997 (1 year 9 months)

  • Spring 1996, aided in development of Kahlúa’s first Web site www.kahlua.com. Secured product history, advertising samples, product packaging, and promotional elements to be included on the site.
  
  • Spearheaded development of the Internet Task Force in February 1996, dedicated to the employee education of the Internet and associated technology.
  
  • Implemented and maintained an agency wide internship program with the University of Southern California.

Matt Payne’s Education

• University of Southern California - Marshall School of Business

  BS, Entrepreneur, 1991 — 1995

• University of Pittsburgh

  semester at sea 1992 — 1992

• San Marino High School

  1988 — 1991

Additional Information

Matt Payne’s Websites:

• My Company

Matt Payne’s Interests:

Backpacking, Mountain Biking, Longboarding, Snowboarding, Baja Mexico, WWII History, Zinfandel

Matt Payne’s Groups:

Bay Area Interactive Group

•    SalesLab member
•    Internet Affiliate Marketers Association (IAMA) member
•    Granderson Leads member

Matt Payne’s Honors:

• Top Sales Person @ Topica from 2000 to 2007
• Most New Accounts – CMP Media President’s Club 1999
• Eagle Scout Award, Silver Palm – Boy Scouts of America, 1991
• Scored "4" out of "5" on Calculus AB PM Exam, 1991

Matt Payne’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch