Matt Dickman

Matt Dickman

SVP, Global Digital & Social Strategy Director

Location
Chicago, Illinois (Greater Chicago Area)
Industry
Marketing and Advertising

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Matt Dickman's Overview

Current
  • SVP, Global Digital & Social Strategy Director P&G at MSLGROUP
  • Publisher/Curator at techno+marketer/techno+culture
Past
Education
Connections

500+ connections

Websites

Matt Dickman's Summary

I am a digital marketing specialist with over 15 years of experience. In my current and previous roles I have created successful marketing programs for some of the largest CPG and entertainment companies in the world.

I also am called upon to give technology and marketing presentations to marketing and communications organizations as well as clients. My combined IT and marketing knowledge allow me to speak both geek and marketer equally well.

Specialties

new media, emerging media, technology, marketing, interaction design, interactive advertising, advertising, promotions, sports and entertainment, tourism, design, hispanic marketing, online branding, branding, venue ticketing

Matt Dickman's Experience

SVP, Global Digital & Social Strategy Director P&G

MSLGROUP

Public Company; 1001-5000 employees; Public Relations and Communications industry

May 2013Present (1 year 5 months) New York, NY/Chicago, IL

Joining MSLGROUP in 2013, Matt leads global digital and social strategy for the agency's largest CPG client. He also serves as a member of the agency’s digital executive team. In his current role, Matt leads a global team of 75+ digital specialists across the business.

Publisher/Curator

techno+marketer/techno+culture

August 2004Present (10 years 2 months)

Primary author and editor for my personal marketing technology blog, techno+marketer, located at http://technomarketer.tyepad.com. Also head curator at my culture trends blog, techno+culture, located at http://technoculture.tumblr.com.

Each day I discuss the convergence of marketing and technology in a clear, concise, demystified manner. Topics include social marketing, interactive marketing, advertising, technology trends and strategy, mobile marketing and word of mouth.

EVP, Social Business Innovation

Weber Shandwick

Public Company; 1001-5000 employees; IPG; Public Relations and Communications industry

December 2011April 2013 (1 year 5 months) Greater Chicago Area

Matt Dickman joined Weber Shandwick in December 2011 as EVP, Social Business Innovation. Here he worked with C-suite clients to create enterprise-wide social business strategies and provided comprehensive opportunity/risk audits, social engagement architectures, social media governance and policy guidance, customer service intergration and real-time engagement. While at Weber Shandwick, he worked with the company’s top clients as well as leading B2B digital client growth. Clients included General Motors, Dover Corporation, Motorola Solutions, Novartis, American Airlines, Federated Investors, State Farm and SCA.

Senior Vice President & Senior Partner, Global Digital Practice Co-Chair

Fleishman-Hillard

Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry

April 2011December 2011 (9 months)

As SVP, Senior Partner and Global Co-Chair of Fleishman-Hillard’s digital practice group, Matt ran the agency's Southwest Digital team out of Dallas, Texas. Under his leadership, the company won marquee business and the group was able to grow to 35 people and 10m+ in revenues.

While at FH he focused on innovative ways to help companies leverage social engagement for business benefit and worked with some of the world’s largest brands including General Motors, AT&T, Philips, Hyatt and BP. He was also a recipient of the agency’s prestigious John D. Graham Award for Excellence.

Senior Vice President & Partner

Fleishman-Hillard

Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry

April 2010April 2011 (1 year 1 month)

As the lead of Fleishman's Southwest Region digital practice, Matt guides the team to develop engaging marketing strategy for clients.

He creates integrated marketing experiences for top clients, reviews new media trends and strategically aligns them with client objectives, provides social media guidance and strategy, supports client and project teams to integrate digital tactics and drives new business development.

Senior Vice President, Digital Strategy

Fleishman-Hillard

Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry

April 2009April 2010 (1 year 1 month)

Developing digital marketing strategy and managing client projects from ideation to implementation. Reviewing new media trends and strategically aligning them with client objectives. Providing social media guidance and strategy. Supporting client and project teams to integrate digital tactics. Supporting and driving new business development.

Founding Member

Cleveland Social Media Club

September 2008December 2009 (1 year 4 months)

A founding member of the Cleveland Social Media Club. The mission(s) of the Club are:

1. Expand Media Literacy
2. Share Lessons Learned Among Practitioners
3. Encourage Adoption of Industry Standards
4. Promote Ethical Practices through Discussion and Actions

Founding Member, PR & Communications Committee Chair

Associate Board of Shoes and Clothes for Kids

November 2005December 2009 (4 years 2 months)

Shoes and Clothes for Kids provides a unique service for income-eligible families in Greater Cleveland by distributing new shoes, clothing, and items for infants and youth. Shoes and Clothes for Kids carries out its mission with compassion, care and respect, through a network of partner agencies and offers the community a way to help families in need.

In my position I am charged with helping to guide the communications and PR for the Associate Board, Shoes and Clothes' young professionals group

Vice President, Digital Marketing

Fleishman-Hillard

Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry

April 2008April 2009 (1 year 1 month)

Developing digital marketing strategy and managing client projects from ideation to implementation. Reviewing new media trends and strategically aligning them with client objectives. Providing social media guidance and strategy. Supporting client and project teams to integrate digital tactics. Supporting and driving new business development.

Director, Digital Marketing

Fleishman-Hillard

Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry

January 2008April 2008 (4 months)

Developing digital marketing strategy and managing client projects from ideation to implementation. Reviewing new media trends and strategically aligning them with client objectives. Managing communications with internal and client project teams. Supporting client and project teams to integrate digital tactics.

Member

Young Professionals Group for Ronald McDonald House Cleveland

January 2007March 2008 (1 year 3 months)

The purpose of the Young Professionals Group is to assist in furthering the House’s mission to help families in crisis and to provide networking and social opportunities for its members. The group hosts an annual "Celebrities in the House!" fund raising event at the House of Blues to benefit the Cleveland Ronald McDonald House.

Public Company; 1001-5000 employees; Newspapers industry

April 2007January 2008 (10 months)

The Age of Conversation, an eBook co-authored by 103 authors from 10 nations, each penning one “chapter”, 400 words on a topic related to the book’s title. My chapter title was "Technology is the Thread That Binds Conversation".

The Web site: http://www.ageofconversation.com/

The book was launched on Monday, July 16, 2007.

Marketing Strategist/Technology Evangelist

DigiKnow, Inc.

Privately Held; 51-200 employees; Marketing and Advertising industry

June 2006December 2007 (1 year 7 months)

As the marketing strategist/technology evangelist at DigiKnow I am responsible for identifying strategic direction for our clients at the crossroads of technology and marketing. I am responsible for keeping up to date on trends, staying on the bleeding edge, preparing new ideas for existing clients, identifying new product niches for exploration, preparing new business pitches, writing for the DigiKnow blog as well as my own personal marketing blog and preparing presentations for internal and external audiences.

Systems Analyst

DigiKnow, Inc.

Privately Held; 51-200 employees; Marketing and Advertising industry

January 2003May 2006 (3 years 5 months)

As a Systems Analyst my responsibilities included managing client accounts from an IT perspective, database architecture planning, information architecture planning, data flow diagrams, writing functional specifications for new and legacy system integration, working closely with internal and client teams, pitching new business and serving as an internal resource and technology evengelist.

Operations Manager, Buenos Aires Office

DigiKnow, Inc.

Privately Held; 51-200 employees; Marketing and Advertising industry

February 2005January 2006 (1 year)

In this position I was responsible for legal setup, location scouting, interviewing and hiring, planning, process engineering, results analysis and day-to-day oversight of DigiKnow's newest office in Buenos Aires, Argentina. The challenges of setting up this venture were amazing and rewarding. We currently have 14 people working full-time in a very successful, connected environment.

Agency Liaison

DigiKnow, Inc.

Privately Held; 51-200 employees; Marketing and Advertising industry

October 2002March 2003 (6 months)

In this position I was physically located in, and serving as a liaison to, the Dallas, Texas office of Fogarty Klein Monroe, one of the largest ad agencies in Texas. I personally took the initiative to build this relationship and was granted this six month position. In my time I participated in client brainstorming, brought new, strategic interactive recommendations to FKM's clients, worked with media planning and buying teams as well as design and client services.

The result of this six month liaison position is a very successful, multi-million dollar partnership with FKM which is still in place today.

Privately Held; 51-200 employees; Marketing and Advertising industry

July 1999December 2002 (3 years 6 months)

As an Account Manager at DigiKnow I was responsible for the day-to-day management and coordination of various interactive projects with clients ranging from the Columbus Blue Jackets, the Ohio Department of Travel and Tourism, Nationwide Arena and many more. Tasks included successful management of time lines and budgets, new idea generation and research and development.

Intern

Mattel, Inc.

Public Company; 10,001+ employees; MAT; Consumer Goods industry

19981998 (less than a year) Greater New York City Area

Helped to develop one of the first websites for Tyco Preschool/Mattel from UX to content development through launch

Matt Dickman's Skills & Expertise

  1. Marketing Strategy
  2. Strategic Communications Counsel
  3. Social Business
  4. Social Media Consulting
  5. Social Media
  6. Strategic Consulting
  7. Digital Marketing
  8. Digital Strategy
  9. Advertising
  10. New Media
  11. Content Strategy
  12. Integrated Marketing
  13. Social Media Marketing
  14. Corporate Communications
  15. Strategy
  16. Public Relations
  17. Strategic Communications
  18. Online Marketing
  19. Mobile Marketing
  20. Blogging
  21. Marketing
  22. Marketing Communications
  23. Interactive Marketing
  24. Internal Communications
  25. Media Planning
  26. B2B
  27. Digital Media
  28. Social Marketing
  29. Brand Development
  30. Social Media Measurement

View All (30) Skills View Fewer Skills

Matt Dickman's Education

Ohio University

Business, Marketing

19951999

Activities and Societies: Was involved in the American Marketing Association, served as the Club Sports interactive designer, founded the OU inline hockey club, started and successfully ran my own internet design business for two years.

Contact Matt for:

  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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