Matt Dickman

Current

Founding Member at Cleveland Social Media Club
Senior Vice President, Digital Marketing at Fleishman-Hillard
Founding Member, PR & Communications Committe Chair at Associate Board of Shoes and Clothes for Kids

Publisher at Techno//Marketer

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Past

Vice President, Digital Marketing at Fleishman-Hillard
Director, Digital Marketing at Fleishman-Hillard
Member at Young Professionals Group for Ronald McDonald House Cleveland

Co-Author at The Age of Conversation
Marketing Strategist/Technology Evangelist at DigiKnow, Inc.
Systems Analyst at DigiKnow, Inc.
Operations Manager, Buenos Aires Office at DigiKnow, Inc.
Agency Liaison at DigiKnow, Inc.
Account Manager at DigiKnow, Inc. - Columbus, OH

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Education

Ohio University

Recommended

5 people have recommended Matt

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Matt Dickman’s Summary

I am a digital marketing specialist with over 13 years of experience. In my current and previous roles I have created successful marketing programs for some of the largest CPG and entertainment companies in the world.

I also am called upon to give technology and marketing presentations to marketing and communications organizations as well as clients. My combined IT and marketing knowledge allow me to speak both geek and marketer equally well.

Matt Dickman’s Specialties:

new media, emerging media, technology, marketing, interaction design, interactive advertising, advertising, promotions, sports and entertainment, tourism, design, hispanic marketing, online branding, branding, venue ticketing

Matt Dickman’s Experience

Founding Member

Cleveland Social Media Club

(Marketing and Advertising industry)

September 2008 — Present (1 year 3 months)

A founding member of the Cleveland Social Media Club. The mission(s) of the Club are:

1. Expand Media Literacy
2. Share Lessons Learned Among Practitioners
3. Encourage Adoption of Industry Standards
4. Promote Ethical Practices through Discussion and Actions
Senior Vice President, Digital Marketing

Fleishman-Hillard

(Public Company; OMC; Public Relations and Communications industry)

January 2008 — Present (1 year 11 months)

Developing digital marketing strategy and managing client projects from ideation to implementation. Reviewing new media trends and strategically aligning them with client objectives. Providing social media guidance and strategy. Supporting client and project teams to integrate digital tactics. Supporting and driving new business development.
Founding Member, PR & Communications Committe Chair

Associate Board of Shoes and Clothes for Kids

(Non-Profit; Non-Profit Organization Management industry)

November 2005 — Present (4 years 1 month)

Shoes and Clothes for Kids provides a unique service for income-eligible families in Greater Cleveland by distributing new shoes, clothing, and items for infants and youth. Shoes and Clothes for Kids carries out its mission with compassion, care and respect, through a network of partner agencies and offers the community a way to help families in need.

In my position I am charged with helping to guide the communications and PR for the Associate Board, Shoes and Clothes' young professionals group
Publisher

Techno//Marketer

(Marketing and Advertising industry)

August 2004 — Present (5 years 4 months)

Primary author and editor for my personal marketing technology blog, Techno//Marketer, located at http://technomarketer.tyepad.com. Each day I discuss the convergence of marketing and technology in a clear, concise, demystified manner. Topics include social marketing, interactive marketing, advertising, technology trends and strategy, mobile marketing and word of mouth.
Vice President, Digital Marketing

Fleishman-Hillard

(Public Company; OMC; Public Relations and Communications industry)

April 2008 — April 2009 (1 year 1 month)

Developing digital marketing strategy and managing client projects from ideation to implementation. Reviewing new media trends and strategically aligning them with client objectives. Providing social media guidance and strategy. Supporting client and project teams to integrate digital tactics. Supporting and driving new business development.
Director, Digital Marketing

Fleishman-Hillard

(Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry)

January 2008 — April 2008 (4 months)

Developing digital marketing strategy and managing client projects from ideation to implementation. Reviewing new media trends and strategically aligning them with client objectives. Managing communications with internal and client project teams. Supporting client and project teams to integrate digital tactics.
Member

Young Professionals Group for Ronald McDonald House Cleveland

(Non-Profit; Non-Profit Organization Management industry)

January 2007 — March 2008 (1 year 3 months)

The purpose of the Young Professionals Group is to assist in furthering the House’s mission to help families in crisis and to provide networking and social opportunities for its members. The group hosts an annual "Celebrities in the House!" fund raising event at the House of Blues to benefit the Cleveland Ronald McDonald House.
Co-Author

The Age of Conversation

(Public Company; 51-200 employees; Non-Profit Organization Management industry)

April 2007 — January 2008 (10 months)

The Age of Conversation, an eBook co-authored by 103 authors from 10 nations, each penning one “chapter”, 400 words on a topic related to the book’s title. My chapter title was "Technology is the Thread That Binds Conversation".

The Web site: http://www.ageofconversation.com/

The book was launched on Monday, July 16, 2007.
Marketing Strategist/Technology Evangelist

DigiKnow, Inc.

(Privately Held; 51-200 employees; Marketing and Advertising industry)

June 2006 — December 2007 (1 year 7 months)

As the marketing strategist/technology evangelist at DigiKnow I am responsible for identifying strategic direction for our clients at the crossroads of technology and marketing. I am responsible for keeping up to date on trends, staying on the bleeding edge, preparing new ideas for existing clients, identifying new product niches for exploration, preparing new business pitches, writing for the DigiKnow blog as well as my own personal marketing blog and preparing presentations for internal and external audiences.
Systems Analyst

DigiKnow, Inc.

(Privately Held; 51-200 employees; Internet industry)

January 2003 — May 2006 (3 years 5 months)

As a Systems Analyst my responsibilities included managing client accounts from an IT perspective, database architecture planning, information architecture planning, data flow diagrams, writing functional specifications for new and legacy system integration, working closely with internal and client teams, pitching new business and serving as an internal resource and technology evengelist.
Operations Manager, Buenos Aires Office

DigiKnow, Inc.

(Privately Held; 1-10 employees; Internet industry)

February 2005 — January 2006 (1 year )

In this position I was responsible for legal setup, location scouting, interviewing and hiring, planning, process engineering, results analysis and day-to-day oversight of DigiKnow's newest office in Buenos Aires, Argentina. The challenges of setting up this venture were amazing and rewarding. We currently have 14 people working full-time in a very successful, connected environment.
Agency Liaison

DigiKnow, Inc.

(Privately Held; 51-200 employees; Marketing and Advertising industry)

October 2002 — March 2003 (6 months)

In this position I was physically located in, and serving as a liaison to, the Dallas, Texas office of Fogarty Klein Monroe, one of the largest ad agencies in Texas. I personally took the initiative to build this relationship and was granted this six month position. In my time I participated in client brainstorming, brought new, strategic interactive recommendations to FKM's clients, worked with media planning and buying teams as well as design and client services.

The result of this six month liaison position is a very successful, multi-million dollar partnership with FKM which is still in place today.
Account Manager

DigiKnow, Inc. - Columbus, OH

(Privately Held; 51-200 employees; Internet industry)

July 1999 — December 2002 (3 years 6 months)

As an Account Manager at DigiKnow I was responsible for the day-to-day management and coordination of various interactive projects with clients ranging from the Columbus Blue Jackets, the Ohio Department of Travel and Tourism, Nationwide Arena and many more. Tasks included successful management of time lines and budgets, new idea generation and research and development.

Matt Dickman’s Education

Ohio University

Business, Marketing 1995 — 1999

Activities and Societies:

Was involved in the American Marketing Association, served as the Club Sports interactive designer, founded the OU inline hockey club, started and successfully ran my own internet design business for two years.

Additional Information

Matt Dickman’s Websites:

Matt Dickman’s Interests:

digital marketing, social media, technology, advertising, design, photography, being a technology evangelist in my community

Matt Dickman’s Groups:

American Marketing Association, Founding Member and PR Co-Chair for the Shoes and Clothes for Kids Associate Board of Directors, Cleveland Web Association