Senior Account Executive at Edelman
London, United Kingdom
Senior Account Executive at Edelman
London, United Kingdom
I work with the Spooks at Edelman Digital in the UK, where they let me play on Twitter and come up with cool things to do for our clients.
I am a purist in my approach to working digitally. As a blogger, and generally subversive type, being honest, transparent and holistic in what I do both personally and professionally, is very important to me. If I write about a topic that is connected with any of the work I do for my employer, I will let you know, and I hope that it provokes discussion.
My background is in music and consumer PR, but my passion is for all things digital and how we use social networks, micro blogging platforms and the blogosphere to communicate.
I’m fascinated by the media and the different ways we spread messages and interact with each other, be that through PR, advertising, marketing, word of mouth and new social networking platforms.
Before I joined the hectic world of PR, I studied journalism at Westminster University which I hope has given me the skills to be journalist and PR friendly. In a media industry where these two professions will be forever intertwined I think it’s important to be aware of how the grass grows on both sides of the fence.
I enjoy watching football, listening to and making music with my band Cedar, as well as the usual social bits and pieces.
Feel free to contact me at matt(at)seldomseenkid.co.uk or via one of the many social networks I can be found on.
Social Media, Digital Communications, Technology, Environment, Music, Consumer Lifestyle, Mobile, Internet Security
(Privately Held; Public Relations and Communications industry)
February 2009 — Present (10 months)
Senior Account Executive at Edelman Digital in the UK, working in the social media team, executing the day-to-day campaign tactics for Edelman clients.
I'm responsible for the daily monitoring and reports, as well as implementing the engagement process, speaking with bloggers, Twitterers and online communities on a daily basis.
(Public Relations and Communications industry)
January 2008 — February 2009 (1 year 2 months)
Account Executive for medium sized brands looking to become established in consumer technology, as well as large global companies leading the way in their market. Day to day client contact and responsible for securing the break out coverage to get clients noticed.
(Non-Profit; 11-50 employees; Marketing and Advertising industry)
October 2007 — December 2007 (3 months)
Intern at Zest PR, responsible for building accurate media database and initial media contact. Developed the skills to write press releases and build journalist relationships.
2:1 , Journalism , 2004 — 2007
social media, digital marketing, new technology, journalism, pr, music, sport