Matt Carolan

A writer and editor with a unique combination of content creation, integrated marketing and business skills highly suited to meeting the needs of a multimedia production company, broadcast network or marketing organization with diverse commercial clients. Able to produce sharp copy under deadline, simplify technical material, provide creative visual ideas and work effectively with artists in support of video and audio productions.

Available for small freelance projects in messaging, interactive multimedia production and video editing.

Working "creative" as a part-time stand-up comic, voiceover artist, and musician (guitar, bass and electronic instruments.)

Matt Carolan’s Specialties:

-marketing communications
-corporate/internal communications
-event development and communications
-search engine marketing (SEMPO-certified)
-digital video and audio production
-personal effectiveness
-management/mentoring of creatives
-college-level instruction
-standup comedy (writing and performance)
-music performance

Matt Carolan’s Experience

Adjunct Instructor

Dowling College

(Educational Institution; 201-500 employees; Higher Education industry)

January 2004 — Present (5 years 11 months)

Adjunct humanities instructor, currently teaching critical/creative thinking and Western philosophy.
Principal

matt-carolan.com

(Marketing and Advertising industry)

January 2002 — Present (7 years 11 months)

Primarily doing marketing communications, SEO/SEM, video production, etc. for B2B and B2C. Have done work directly or through representation for MessageLabs, Verizon, Yodle, Bernard Hodes Group, BOC Chemical, Bethpage Federal Credit Union, TwinLab, Reservage.com, Sanford Hall Commercial Flooring, SheaStudiosDesign.com, Rose Brucia Educational Foundation, the Long Island Leukemia and Lymphoma Society, Zero Gravity Design Group and more.
• Scripted, shot, edited and produced promotional video for use on stadium large screens, web and television commercials featuring Major League Baseball Hall of Fame Member Gary Carter
• Scripted, shot, edited and currently producing promotional video for DVD, stadium large screens and web for the Rose Brucia Educational Foundation and the Long Island Leukemia & Lymphoma Society
• Consulting and writing on two BOC Group brochures helped generate 600% new business for Bernard Hodes advertising
• Concepted brand name for Twinlab’s “Ultra Harvest” whole-food supplement line
• Jointly produced and marketed several small-market New York area comedy shows featuring established national acts Ted Alexandro and Bill Santiago
• Authored radio scripts for private clients and have also acted as voice talent with recent work appearing on WOR Radio and TV55.
Assistant Professor

Suffolk County Community College

(Educational Institution; 501-1000 employees; Higher Education industry)

September 1992 — Present (17 years 3 months)

Instructor in humanities, including philosophy, ethics, critical/creative thinking and mythology.
Interactive Communications Manager

Motorola, Inc.

(Public Company; MOT; Telecommunications industry)

January 2007 — February 2009 (2 years 2 months)

• Project managed and delivered, with a cross-functional team, a global social media platform implementation in support of multiple business units expected to save over $100K first year, and yield enhanced sales opportunities for channel partners
• Developed requirements for and delivered, with a cross-functional team, interactive marketing tools for approximately 30,000 channel partners in B2B and B2G
Principal

LeonardJasonEntertainment

(Performing Arts industry)

April 2006 — April 2008 (2 years 1 month)

Specializing in booking standup comedy shows in the greater New York area.

http://www.leonardjason.com
New Media Marketing Manager

Symbol Technologies, Inc.

(Public Company; SBL; Computer Hardware industry)

September 2006 — January 2007 (5 months)

Extend Symbol marketing efforts into Brand 2.0/Web 2.0 to increase brand equity, sales leads and revenue via higher value interactions between Symbol customers, partners and associates. Wrote policy and procedures, educated stakeholders on options and best practices, and provided assessments of the marketing mix.
Corporate Messaging Manager

Symbol Technologies, Inc.

(Public Company; SBL; Computer Hardware industry)

November 2004 — September 2006 (1 year 11 months)

• Co-developed new brand message to increase brand recognition and sales opportunities
• Developed policies and procedures, editorial guidelines and calendar, and authored/edited 300 plus internal news stories, news links, audiovisual items for corporate intranet home page
• Played key role in crisis communications during the resignation of CEO Bill Nuti
• Earned “spot award” for producing three “Symbol TV” shows at the 2006 Worldwide Sales Conference
• Co-produced Community Relations 2005 retrospective video, shown company-wide
Content Manager

Computer Associates

(Public Company; CA; Computer Software industry)

July 2002 — March 2004 (1 year 9 months)

•Led team to provide strategic communications support for major trade show, CA World 2003 by:
o supervising editorial review of 500 plus PowerPoint presentations
o writing, editing and print production of 2003 “caworld today” trade show daily distributed for three days to thousands of attendees
o researching and writing humorous, "warm-up" trivia entertainment for audience prior to CEO and CTO keynote speeches
o Concepting t-shirt tagline “Software That Speaks Your Language” and event name “Linux Solution Day” for the Solutions for New Technologies events
• Proactively authored new CA World speaker guidelines, improving tone, focus, and speaking tips
• Concepted five humorous illustrations in BOLI award-winning 2004 CA corporate calendar
• Created Community Relations journal ad that became a template for future ads
• Created “Vision and Passion Ignite Innovation” tagline displayed in CA global headquarters lobby
• Managed a team of seven writers to review and produce thousands of pieces of marketing collateral in print, online and multimedia
Columnist

Newsday

(Public Company; TRB; Newspapers industry)

September 1996 — August 2002 (6 years )

• Co-authored a weekly column in a one of the nation’s largest newspapers
• Numerous public speaking and television appearances
Online News Editor

Ziff Davis Media

(Privately Held; Publishing industry)

September 1999 — May 2002 (2 years 9 months)

• Remotely managed shared resources of 15 writers to create daily, breaking news for online that pushed web site activity to three new records in ad page impressions
• Collaborated across the entire organization to author creative headlines and taglines for print, develop artwork ideas with graphic designers and do cross-site formatting and packing of breaking online news in Vignette across all ZD web properties
• Numerous media appearances
Executive Editor

National Review

(Privately Held; Publishing industry)

June 1994 — September 1999 (5 years 4 months)

• Key member of the editorial team specifically responsible for page layout in Quark and timely production of magazine as well as special editorial sections every two weeks, and follow up reformatting for numerous syndication services
• Specialized in illustration management, personally concepting hundreds of story illustration and cover image ideas developed by freelance illustrators, selecting all humorous freelance illustrations and syndicated cartoons and instituting e-management of formerly paper illustration submissions
• Coordinated approximately 100 biweekly editorial lunches and other one-off editorial events with political and cultural figures such as Rudy Giuliani, Bill Maher, Pat Sajak, Newt Gingrich, etc.
• Specialized in writing and editing humor for editorial, table of contents and satirical “Letter from Al”, and New York-based political news coverage
• Made numerous media and public speaking appearances

Matt Carolan’s Education

Fordham University

MA , Philosophy , 1988 — 1990
Saint John's University

MA , Theology , 1985 — 1987
Saint John's University

B.A. , Philosophy/Psychology , 1981 — 1985

Additional Information

Matt Carolan’s Websites:

Matt Carolan’s Interests:

audio, video, acting, standup comedy, editing (Sony Vegas, Avid Xpress Pro) cinematography, musical composition, guitar, electronic music (Ableton Live, Reason, Cubase) personal effectiveness, management theory, search engine marketing, web analytics, New Media

Matt Carolan’s Groups:

Internet Strategy Forum, Web Analytics Association (WAA),
Search Engine Marketing Professionals Organization (SEMPO),
Independent Film Project (IFP)

Executive Suite
Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
The Media Group - Production, Exhibition, Broadcast and 3D
Inbound Marketers - For Marketing Professionals
DataShaping Advanced Analytics
Creative COW (Communities of the World)
SEMPO Institute
Musicians
The Creative Talent Network
Online Advertising Professionals
A&M Entertainment - Industry Network
Showbizjobs.com
ThoseinMedia
Digital Asset Management
Documentarians
ThoseInFilm (Motion Pictures & Film Industry)
Music & Marketing
Etail Careers.com
Filmmakers
South By Southwest (SXSW)
Fordham University Alumni Networking Association
Film TV Professionals
Online Marketing Network
Social Media Marketing
INTERACTIVE GROUP
Music and Entertainment Professionals
BD Networking
Media & Entertainment Professionals
Music Industry Network
Global Creative Network
Music & Audio Professionals
Aquent Network
Symbol Technologies Alumni
Crew
WILLS WORTH CONSULTING (Hiring / Job Posting / Discussions / Profile display / Business Ideas)
Long Island Business News
Music Industry Networking/Job Opportunities
Indie Nights
The Five O’Clock Club
PRO AV
DEG: The Digital Entertainment Group
e Marketing Lover Club
Long Island Job Seekers
Long Island Marketing Job Seekers
greenlightjobs
Social Entertainment Professionals
Media Group - JOB CENTER