CRM Sales Activation Field Coordinator at BMW AG
Munich Area, Germany
- Current
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- CRM Sales Activation Field Coordinator - Spain, Italy at BMW AG
- Past
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- BMW Group Customer & Prospect Relationship Manager, Importers Africa&Caribbean, Eastern Europe at BMW AG
- BMW Group CRM&Communication Manager Area Africa&Caribbean at BMW
- Dealer Development Specialist at BMW Group Italy
- PR Manager at BMW Group Italy
- International Driver at Region Europe Headquarters at BMW Group AG Germany
- Press Officer at Communication & PR Department at BMW Group Italy
- Intern at Communication & PR Department at BMW Group Italy
- Education
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- BMW Area Manager Qualification Programme
- Ordine dei Giornalisti Lombardia (ODGMI)
- Institute for International Politics Studies (ISPI)
- Università Cattolica del Sacro Cuore
- Recommended
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3 people have recommended Mathias - Connections
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connections
- Industry
- Automotive
Mathias Falco’s Summary
Coordination of short-term and mid-term CRM initiatives with the national marketing, CRM and sales managers of BMW NSCs.
Experience in establishing a CRM strategy in the start-up importer markets of Africa, Eastern Europe and the Caribbean. Additional 4-years in PR and Media Relations. Core Sales Department experience. Marketing Offline&Online Communication Expertise. Journalist since 02/2006
Mathias Falco’s Specialties:
CRM (Processes and IT, Coaching, Direct Marketing), Dealer Development, Media analysis, Public Relations, Press Office, Event Coordination, Competitive analysis, Geomarketing analysis, Legal Issues, International Public Law, International Relations, International Economy, Politics
Mathias Falco’s Experience
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CRM Sales Activation Field Coordinator - Spain, Italy
BMW AG
(Public Company; BMW; Automotive industry)
October 2009 — Present (3 months)
Implementing short- and mid-term CRM initiatives at selected BMW Group National Sales Companies, in order to achieve additional sales results through improved and more efficient processes .
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BMW Group Customer & Prospect Relationship Manager, Importers Africa&Caribbean, Eastern Europe
BMW AG
(Public Company; 10,001 or more employees; BMW; Automotive industry)
January 2008 — October 2009 (1 year 10 months)
• Regional development of a Customer and Prospect Relationship Management Strategy for BMW Group Importers.
• CRM Strategy Status Analysis Survey.
• Planning, Development, Production of CRM Packs and Tools.
• Consulting, coaching, support the specific Importer's CRM strategy.
• Retail Standards and QMA: adaptation and implementation of central tools.
• Dealer Management Systems and CRM Database Management Softwares: consulting and implementation -
BMW Group CRM&Communication Manager Area Africa&Caribbean
BMW
(Public Company; 10,001 or more employees; BMW; Automotive industry)
July 2007 — December 2007 (6 months)
• Regional development of a Customer and Prospect Relationship Management Strategy for BMW Group Importers.
• CRM Strategy Status Analysis Survey.
• Regional communication concepts (Lifecycle, Brand and Launch advertising campaigns).
• Strategic Marketing Communication Initiatives: Supporting, Consulting, Adaptation -
Dealer Development Specialist
BMW Group Italy
(Public Company; 501-1000 employees; Automotive industry)
February 2006 — July 2007 (1 year 6 months)
• Planning the BMW dealer net development, considering the automotive market evolution and the geographical sales positioning.
• Long range dimensioning of the Dealer Net (Retail Capacity Plan: 100.000 sales, 10.000 sqm, 1.000 salesmen).
• Bonus System and Customer Satisfaction Index measurement.
• Managing legal issues with the Dealer Net.
• Commercial Planning and Sales Targets for the Dealers.
• Software “Sales Assistant”: Process Owner and Sales Referring Person.
• CRM Retail Integration Project: Project Management Officer. -
PR Manager
BMW Group Italy
(Public Company; 501-1000 employees; Automotive industry)
July 2004 — February 2006 (1 year 8 months)
• Responsible for PR, Technology, Heritage & Sport Communication
• Product Placement Supervisor. Responsible for the BMW CleanEnergy project in Italy.
• Responsible for BMW Group Italia Project Corporate Social Responsibility –Social Commitment.
• Member of the BMW AutoClub Italia board, Org. Committee “Concorso d’Eleganza Villa d’Este”. -
International Driver at Region Europe Headquarters
BMW Group AG Germany
(Public Company; 10,001 or more employees; Automotive industry)
January 2004 — July 2004 (7 months)
Organization of the ICMC 2004 (International Communication and Marketing Conference) in Munich. Speeches, Presentations and Researches.
BMW 1 Series European Launch: International Dealer Drive Event and the Future Drive Promotion Tour; Brand Monitor; European BMW Driving Centres, efficiency study; coordination advertising campaigns European Markets -
Press Officer at Communication & PR Department
BMW Group Italy
(Public Company; 501-1000 employees; Automotive industry)
July 2003 — December 2003 (6 months)
Press meetings; press launch new products; speeches/presentations for the CEO and the Communication Director.
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Intern at Communication & PR Department
BMW Group Italy
(Public Company; 501-1000 employees; Automotive industry)
February 2003 — July 2003 (6 months)
Mathias Falco’s Education
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BMW Area Manager Qualification Programme
Automotive Business Area Management 2009 — 2009
- Activities and Societies:
- Basics of Area Management (Key Financial and Business Indicators, coaching, crisis management).
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Ordine dei Giornalisti Lombardia (ODGMI)
Master in Journalism , Press Releases, History of Journalism, Legal Issue , 2005 — 2006
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Institute for International Politics Studies (ISPI)
Master in International Relations , International Law, History of International Relations, International Economy, English, German , 2001 — 2002
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Università Cattolica del Sacro Cuore
Laurea in Scienze Politiche, Laurea 110/110 summa cum laude , International Law, History of International Relations, International Economy , 1997 — 2001
Collaboration with the author for the book: M. de Leonardis, Europa – Stati Uniti: un Atlantico più largo?(Europe-USA: a wider Atlantic?), Franco Angeli, Milano, 2001.
Additional Information
Mathias Falco’s Interests:
Theatre, Cinema, Literature, Writing, Capoeira, Swimming, Soccer, Snowboarding, Kitesurfing
Mathias Falco’s Groups:
Ordine dei Giornalisti
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ASMALLWORLD.net -
Italian Networking Project -
BMW Group employees -
Automotive Design -
Automotive Europe Linked
Mathias Falco’s Honors:
LANGUAGE SKILLS:
Italian (Mother tongue)
French (Mother tongue)
English (Fluent)
German (Fluent)
Spanish (Good)
Russian (Basic)
Mathias Falco’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
