Matt Fleckenstein

Current

Director, Relationship Marketing / Microsoft Office at Microsoft

Past

VP Marketing at mSpoke, Inc.
Director, Portfolio Services at Innovation Works
Research Analyst at Campos Marketing/Market Research

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Education

Carnegie Mellon University - Tepper School of Business
University of Pittsburgh

Recommended

6 people have recommended Matt

Connections

247 connections

Industry

Internet

Matt Fleckenstein’s Summary

Over the past 10 years, I've leveraged my strategic marketing, product marketing, product management, and market research skills to help promising technology companies to continue to gain market share in existing markets, to build and launch technology products into new/ adjacent markets, and to ensure short- and long-term value creation.

Currently, I'm the Director of Relationship Marketing for Microsoft Office. In this capacity, I'm responsible for the team that drives usage, engagement, and upsell/cross-sell across Office Software + Services.

Matt Fleckenstein’s Specialties:

·Relationship marketing/customer engagement
·Identifying Target Customers and Creating Market Entry Strategies
·Gathering Product & Marketing Requirements
·Developing Beta and Commercial Grade Products
·Securing Beta and Early Customers
·Leading Full-scale Product Launches in Various Target Markets
·Building Credible, Actionable Market Growth Plans

Matt Fleckenstein’s Experience

Director, Relationship Marketing / Microsoft Office

Microsoft

(Public Company; MSFT; Computer Software industry)

December 2006 — Present (2 years 8 months)

As a Senior Member of the Office team, I am responsible for driving customer usage, engagement, and x-sell/up-sell for Microsoft Office across software + services.

This role includes driving Relationship Marketing for Office Trials (enrolling prospects into the trials program and converting them to buying Office), Office Client (helping new users to gain more value from Office), Office Live (drivng usage of the Office Live products and services), and Live@Edu (driving activiation of Live@Edu accounts among students at higher ed institutions).
VP Marketing

mSpoke, Inc.

(Privately Held; 11-50 employees; Computer Software industry)

July 2005 — November 2006 (1 year 5 months)

In my role as VP of Marketing, I am responsible for the following:

Product Management
• Determine and maintain product roadmap and marketing requirements
• Work with Chief Technology Officer to manage the day-to-day product build
• Oversee formal alpha/beta testing and testing including usability testing to gauge customer satisfaction, determine ways to increase usage and loyalty, and to identify key drivers for word-of-mouth referrals

Strategic Sales
• Identify and prioritize target market segments and strategies for attacking those segments
• Ensure a sustained pipeline of qualified leads

Company/Product Marketing
• Establish company brand identity and values including naming, logo design, tagline, web/market presence, etc.
• Develop suite of sales tools – marketing collateral, product literature, white papers, ROI calculators, testimonials, case studies, etc.
• Secure early market awareness and traction among prospects, analysts, and industry thougth leaders
Director, Portfolio Services

Innovation Works

(Non-Profit; 11-50 employees; Venture Capital & Private Equity industry)

February 2000 — June 2005 (5 years 5 months)

Director, Portfolio Services
- As Director of Portfolio Services and part of the Senior Management team at Innovation Works, I am responsible for overseeing our business consulting/interim management group (6 full-time & 2 part-time professionals)
- In this capacity, I lead our efforts to set strategic direction for our portfolio companies and to assist them in growing their businesses. This involves taking a very hands-on approach helping them in a variety of areas including strategic marketing, product development, sales & marketing, and fundraising.
- Over the past several years, I’ve led our portfolio services group to help our portfolio companies to:
· Launch dozens of new products into the marketplace
· Generate revenues in excess of $375 million.
· Raise nearly $200 million in private equity funding
Research Analyst

Campos Marketing/Market Research

(Privately Held; 51-200 employees; Marketing and Advertising industry)

September 1996 — January 2000 (3 years 5 months)

Campos is a boutique market research/market consulting firm in Pittsburgh, Pennsylvania helping large and medium-size companies to understand their customers, identify new product opportunities, and launch new products into the marketplace.

Research Analyst
- Worked as one of three research directors responsible for ongoing project management and long-term growth of key client accounts
- Conducted in-depth quantitative and qualitative research studies for a variety of clients in the health care, software, retail, and electronics/semiconductor industries
- Assisted key clients with understanding their customers’ satisfaction levels, segmenting their target markets, positioning their products in the marketplace, pricing new products, and analyzing their competition)
-Moderated focus groups and conducted in-depth interviews for a variety of clients in the technology, health care, and consumer sectors

Matt Fleckenstein’s Education

Carnegie Mellon University - Tepper School of Business

Enterpreneurial Management & Technology Commercialization 2000 — 2004
University of Pittsburgh

BA , English Literature/Communications