Massimo Pettiti

Current

Director, Innovation & New Media at 3 italy (a Hutchison Whampoa Company)

Past

Marketing-R&D Director at 3 italy, H3G (a HWL Company)
Products & Services Director at 3 italy, H3G (a HWL Company)
Head of Tech. Dev.-Products&Services at Omnitel (now Vodafone Italy)

Innovation, Senior Project Mgr.-Strategical Planning at Omnitel (now Vodafone Italy)
System Eng. & Customer Mgr. at UniAutomation SpA

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Education

Liceo Scientifico
Università degli Studi di Pavia

Recommended

5 people have recommended Massimo

Connections

404 connections

Industry

Telecommunications

Websites

Massimo Pettiti’s Summary

Head of new products team, Head of technical development, Product director, Product design and user interface director, R&D director and Innovation & new media director, in I.C.T., Telecommunication and Media industry.

Visiting professor in: Universita' Cattolica-MI, NABA (Nuova Accademia di Belle Arti) -Mi, Salzburg University, Salzburg-A.

18+ years in Telecommunication Industry and 15+ in Mobile and Wireless Industry. I’ ve always had responsibilities into new technology/new services areas, at the intersection between technology, media, marketing and business.

In March 1994 I was part of Omnitel Pronto Italia startup (the first GSM operator to break italian monopoly of the incumbent player).
In January 1999 I was part of Omnitel2000 (now known as “Vodafone live!” brand) Omnitel “spinoff”: the first Service based Company to conceptualize, develop and sell Value Aded Services for a Mobile Operator.

In March 2000 I was part of Andala team (now 3 Italy, H3G) to Bid for 3G frequencies in Italy and create a new UMTS Operator. H3G was the first to create network infrastructures, services and sell 3G handsets in Europe, and the first one to rollout a broadcast national network (DVB-H) to give customers Mobile TV in high quality.

Speaker @ Air Touch International - Product & Services ISP Conference-Lisbon-P 1998
Speaker @ : “Future of Mobile TLC” Italian- Swedish Ass.- Palazzo Delle Stelline Milan 2001
Visiting Professor @ Summer School Siena University: Umts and innovative Products and Services 2002
Speaker @ MOBICOM (Milan) Conference 2004
Speaker @ Conference “Radio and television: state of the art”-AICT 2006
Speaker @ Conference “The Economist”: Media convercence: TV and TLC. Rome 2006
Visiting Professor @ Bicocca University “WEB 2.0 and Internet of Things”- Conference--Milan 2007
Speaker @ Bicocca University–Mi. : “FRONTIERS OF INTERACION” 2007
Speaker @ Mobile Content Conference-Moscow, June 2008.

Massimo Pettiti’s Specialties:

Technology Evangelist, Telecommunication, Mobile Telecommunication, Internet, Business Innovation, Wireless (HW/SW & UI) Devices, Technology strategy, Marketing and Business Development, New technology, Psychology of New Media, Highlevel Usability Evaluation.

Massimo Pettiti’s Experience

Director, Innovation & New Media

3 italy (a Hutchison Whampoa Company)

(Privately Held; 1001-5000 employees; Telecommunications industry)

February 2005 — Present (3 years 8 months)

. Visiting professor in several italian and international University about TLC, New Media and Innovation.

. Books and contributions:
“Il WEB 2.0” ed. il Sole 24 Ore. by V. di Bari. Author of : “Web 2.0 e mobilita’ ” 2007
“Dal DVB-H al WEB 2.0: Il futuro della televisione”, ed. LED (Riva, Pettiti, Ugge’) 2007
“Dizionario Economia Digitale” ed. il Sole 24 Ore. by V. di Bari. Author of: “UMTS e nuova catena del valore. “2002
Marketing-R&D Director

3 italy, H3G (a HWL Company)

(Privately Held; 1001-5000 employees; Telecommunications industry)

January 2004 — January 2005 (1 year 1 month)

Business/Corporate development. Create new business opportunities. Evaluation of new Technology and Services in term of new potential business.
Products & Services Director

3 italy, H3G (a HWL Company)

(Privately Held; 1001-5000 employees; Telecommunications industry)

March 2000 — December 2003 (3 years 10 months)

My responsibility, as P&S Director was the conceptualization, the description and the finalization in term of both technical and economical (P&L) feasibility of all the products and services for the launch of the first UMTS Opetator. In particular I guided all the content related products, creating a Mobile Portal that allows customers both browse contents and stream/download songs, videos, pictures, etc. with their mobile 3G phones.
Head of Tech. Dev.-Products&Services

Omnitel (now Vodafone Italy)

(Public Company; Telecommunications industry)

January 1998 — February 2000 (2 years 2 months)
Innovation, Senior Project Mgr.-Strategical Planning

Omnitel (now Vodafone Italy)

(Public Company; Telecommunications industry)

March 1994 — December 1997 (3 years 10 months)

Evaluation and development of new business opportunities in Mobile Telecommunication Market
Led technical pre-sales support for Outbound Sales and Large Accounts Market, with responsibility for all pre-sales activities. Selected Third-party vendors and prepared technical/commercial proposals.
System Eng. & Customer Mgr.

UniAutomation SpA

(Privately Held; 11-50 employees; Telecommunications industry)

1989 — 1994 (5 years)