Massimo Carraro

Current
  • Coworking evangelist at Cowo/Coworking Project
  • Teacher at Web Marketing Garden
  • Doorman at Cowo/Coworking Milano
  • Author at Aziende con le Orecchie
  • Blog consultant at Febal Cucine
  • Monkey at Monkey Business srl
Past
  • Copywriter at Conquest (now RedCell)
  • Freelance copywriter at Bates, Jwt, Leo Burnett, Lowe Pirella, Saatchi and Saatchi
  • Creative chief at Lowe Pirella, now Lowe Pirella Fronzoni
  • Copywriter at Canard Advertising Torino
  • Editor at Edizioni Studio Tesi
  • Interpreter and translator at Centro Traduzioni Sacile (Pordenone)
Education
  • Itc Mattiussi
  • Lawrence High School - Cedarhurst, New York
Connections
499 connections
Industry
Marketing and Advertising
Websites

Massimo Carraro’s Summary

Massimo is a copywriter, in love with the task of communicating.
His company, Monkey Business, is devoted to crafting the right message to the right people, using the right language.
Assignments include international brands and friends' little companies, both online and offline.
Oh, at Monkey Business we also enjoy coworking, since 2008.

Massimo Carraro’s Specialties:

- Advertising
- Copywriting
- Web writing courses
- Corporate blogging and "Marketing dell'ascolto"
- Coworking spaces


Massimo Carraro’s Experience

  • Coworking evangelist

    Cowo/Coworking Project

    (Facilities Services industry)

    February 2009Present (6 months)

    With Cowo - Coworking Project we are trying to build a network of coworking spaces. We provide know-how, legal and business advice, knowledge base, trademark. Affiliation fee is very low, to encourage opening of spaces and network-creation. In the first month, Coworking Project has helped creating a network of 4 spaces in the city of Milano, Italy.

  • Teacher

    Web Marketing Garden

    (Education Management industry)

    August 2008Present (1 year)

    I am responsible for the courses in Web Writing and Corporate Blog.

  • Doorman

    Cowo/Coworking Milano

    (Facilities Services industry)

    April 2008Present (1 year 4 months)

    Coworking facilities in the premises of Monkey Business Milano.
    Cowo offers workstations, meeting areas and wifi connections to professional indipendents, developers, creative nomads.
    Day/week/month options.

  • Author

    Aziende con le Orecchie

    (Internet industry)

    August 2007Present (2 years)

    Aziende con le Orecchie is an online directory, constantly updated, of Italian case histories involved in conversational marketing projects such as blogs.
    "Aziende con le Orecchie" means in fact "Companies with Ears".
    The companies listed in the directory are, at the present moment (march 2009), more than 80.

  • Blog consultant

    Febal Cucine

    (Banking industry)

    2007Present (2 years)

  • Monkey

    Monkey Business srl

    (Marketing and Advertising industry)

    January 2000Present (9 years 7 months)

    Monkey Business is the place where Massimo Carraro and Laura Coppola, together with a couple of other people, craft their clients' ads.

  • Blog consultant

    Università Cattolica del Sacro Cuore

    (Educational Institution; Higher Education industry)

    2008January 2009 (1 year)

    Blog strategy and post supervision/writing @http://familybusinesssmart.com.

  • Blog consultant

    Lago S.p.a.

    (Privately Held; Furniture industry)

    2008December 2008 (less than a year)

    Blog strategy and post supervision on:
    http://lago.typepad.com/dimensione_legno/
    http://lago.typepad.com/mav/
    http://lago.typepad.com/lakebloggers/
    http://lago.typepad.com/colzani_conversations/

  • Teacher

    Accademia di Comunicazione

    (Educational Institution; Marketing and Advertising industry)

    19982004 (6 years)

    Master Copywriting courses (3 years long and 1 year long).

  • Copywriter

    Conquest (now RedCell)

    (Marketing and Advertising industry)

    19981999 (1 year)

    Free-lance copywriter on Fiat Auto (Alfa Romeo).

  • Freelance copywriter

    Bates, Jwt, Leo Burnett, Lowe Pirella, Saatchi and Saatchi

    (Marketing and Advertising industry)

    September 1996December 1999 (3 years 4 months)

    Creative chief and copywriter on a free-lance basis.

  • Creative chief

    Lowe Pirella, now Lowe Pirella Fronzoni

    (Marketing and Advertising industry)

    January 1991June 1996 (5 years 6 months)

    Creative chief and copywriter.
    Award winning campaigns (Art Directors Club Italiano, Radiofestival) for La Repubblica newspaper, L'Espresso newsmagazine, RAS insurance company and others.

  • Copywriter

    Canard Advertising Torino

    (Marketing and Advertising industry)

    September 1987December 1991 (4 years 4 months)

    Award winning campaigns (Epica, Art Directors Club Italiano) for Beefeater gin, Zanussi/Rex appliances, Fiat Auto (Lancia), Artsana.

  • Editor

    Edizioni Studio Tesi

    (Publishing industry)

    February 1984November 1986 (2 years 10 months)

    As the only editor of the small publishing company, I organized the proof-reading process with external proof-readers, providing occasional proof-reading myself. I also managed the book-production process through all its phases, from manuscript to print.

  • Interpreter and translator

    Centro Traduzioni Sacile (Pordenone)

    (Translation and Localization industry)

    April 1982December 1984 (2 years 9 months)

    Providing interpreting/translation services to North-East Italy companies through a network of free-lance professionals, covering virtually all languages.
    Interpreting English-Italian and Italian to English in business meetings and translating technical manuals, presentation brochures.


Massimo Carraro’s Education

  • Itc Mattiussi

    Diploma , 19751980

  • Lawrence High School - Cedarhurst, New York

    Diploma , 19781979

    Exchange student on Intercultura/AFS program for the schoolyear 1978-79.


Additional Information

Massimo Carraro’s Websites:

Massimo Carraro’s Interests:

Networking, reading, skiing, design. Writing.

Massimo Carraro’s Honors:

Art Directors Club Italiano, Epica, Radiofestival, New York Festival.


Massimo Carraro’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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