monkey
Milan Area, Italy
- Current
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- coordinator at cowo/coworking milano
- corporate blogger at Università Cattolica del Sacro Cuore
- corporate blogger at lago
- author at aziende con le orecchie
- corporate blogger at febal cucine
- partner at monkey business
- Past
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- teacher at Accademia di Comunicazione
- copywriter at conquest
- freelance copywriter at bates, conquest, jwt, leo burnett, lowe pirella, saatchi & saatchi
- senior copywriter at pirella goettsche lowe
- creative chief at lowe pirella
- copywriter at canard advertising torino
- editor at studio tesi pordenone
- interpreter and translator at centro traduzioni/sacile pordenone
- Education
-
- itc mattiussi
- lawrence high school cedarhurst new york
- Connections
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331
connections
- Industry
- Marketing and Advertising
- Websites
Massimo Carraro’s Summary
Entrepreneur in the Italian communication industry since 2000, and senior advertising creative for ten years before then.
Involved in definition of branding and communication strategies.
Approach focused on creative output, delivered in straightforward manner.
Interested in media innovations and new marketing challenges, such as corporate blogging and "marketing dell'ascolto".
Company goal: to deliver inspiring creativity and interesting content platforms for clients and target audiences.
Actively involved member of the Art Directors Club Italiano since 1992.
D&AD Elected Associate member since 2006.
Copywriting teacher at Accademia di Comunicazione from 2000 to 2006.
Blogger on nine sites, four of which directly controlled: http://ohmymarketing.wordpress.com (personal);
www.monkeybusinessmilano.it (company); http://AziendeconleOrecchie.wordpress.com (internet marketing directory for Italy); CoworkingMilano.wordpress.com (coworking initiative @monkeybusiness).
Also, corporate blogger for Università Cattolica, Febal Cucine, Lago dealers.
Coordinator of COWO Milano, first coworking and space-sharing initiative in Milano.
Massimo Carraro’s Specialties:
- Advertising campaigns creative supervision
- Copywriting
- Marketing dell'ascolto
- Corporate blogging
- Email marketing
- Coworking spaces
Massimo Carraro’s Experience
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coordinator
cowo/coworking milano
(Privately Held; 1-10 employees; Facilities Services industry)
April 2008 — Present (4 months)
Coordinartion of coworking facilities in the premises of Monkey Business Milano.
Cowo offers computer-powered desktops, meeting areas and wifi connections to professional indipendents, developers, creative nomads.
Day/week/month options. -
corporate blogger
Università Cattolica del Sacro Cuore
(Educational Institution; 1001-5000 employees; Higher Education industry)
2008 — Present (less than a year)
Blog strategy and post supervision/writing @http://familybusinesssmart.com.
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corporate blogger
lago
(Privately Held; 51-200 employees; Furniture industry)
2008 — Present (less than a year)
Blog strategy and post supervision/writing @http://lago.typepad.com/dimensione_legno/
@http://lago.typepad.com/mav/
@http://lago.typepad.com/lakebloggers/ -
author
aziende con le orecchie
(Privately Held; Myself Only; Internet industry)
August 2007 — Present (1 year)
Aziende con le Orecchie is an online directory, constantly updated, of iIalian companies involved in conversational marketing projects such as blogs.
"Aziende con le Orecchie" means in fact "Companies with Ears".
The companies listed in the directory are, at the present moment (may 2008), 66.
Directory URL is http://aziendeconleorecchie.wordpress.com. -
corporate blogger
febal cucine
(Privately Held; 51-200 employees; Furniture industry)
2007 — Present (1 year)
Blog strategy and post supervision/writing @http://chiacchiereincucina.wordpress.com.
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partner
monkey business
(Privately Held; 1-10 employees; Marketing and Advertising industry)
January 2000 — Present (8 years 7 months)
As a founding partner of the agency together with partner art director Laura Coppola, serves national clients such as Aspiag/Interspar, BolognaFiere, Edilio.it, Febal Cucine, Rossana Cucine, Tuttoespresso providing advertising creative and corporate blogging services.
Often involved in definition of branding and communication strategies. -
teacher
Accademia di Comunicazione
(Educational Institution; 11-50 employees; Marketing and Advertising industry)
1998 — 2004 (6 years)
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copywriter
conquest
(Marketing and Advertising industry)
1996 — 1999 (3 years)
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freelance copywriter
bates, conquest, jwt, leo burnett, lowe pirella, saatchi & saatchi
(Privately Held; 51-200 employees; Marketing and Advertising industry)
September 1996 — December 1999 (3 years 4 months)
Creative chief and copywriter on free-lance basis on national/international accounts.
Award-winning campaigns (Adci, New York Festival, Mezzominuto d'oro) for Alfa Romeo, Kickers, Fabbri-Schenker, Self-promotion.
As indipendent creative director, pitches directly for accounts such as Habitat and Swatch Group, putting the basis of his own future agency. -
senior copywriter
pirella goettsche lowe
(Privately Held; 51-200 employees; Marketing and Advertising industry)
1991 — 1996 (5 years)
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creative chief
lowe pirella
(Privately Held; 51-200 employees; Marketing and Advertising industry)
January 1992 — June 1996 (4 years 6 months)
Creative chief and copywriter.
Award winning campaigns (Art Directors Club Italiano, Radiofestival) for La Repubblica newspaper, L'Espresso newsmagazine, RAS insurance company. -
copywriter
canard advertising torino
(Privately Held; 51-200 employees; Marketing and Advertising industry)
September 1987 — December 1991 (4 years 4 months)
Senior copywriter.
Award winning campaigns (Epica, Art Directors Club Italiano) for Beefeater gin, Zanussi/Rex appliances. -
editor
studio tesi pordenone
(Privately Held; 1-10 employees; Publishing industry)
February 1984 — November 1986 (2 years 10 months)
As the only editor of the small publishing company, organizes the proof-reading process with external proof-readers, providing occasional proof-reading himself. Manages the book-production process through all its phases, from manuscript to print.
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interpreter and translator
centro traduzioni/sacile pordenone
(Privately Held; Myself Only; Translation and Localization industry)
April 1982 — December 1984 (2 years 9 months)
Providing interpreting/translation services to North-East Italy companies through a network of free-lance professionals, covering virtually all languages.
Interpreting English-Italian and Italian to English in business meetings and translating technical manuals, presentation brochures.
Massimo Carraro’s Education
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itc mattiussi
Diploma, 1975 — 1980
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lawrence high school cedarhurst new york
Diploma, 1978 — 1979
Exchange student on Intercultura/AFS program for the schoolyear 1978-79.
Additional Information
Massimo Carraro’s Websites:
Massimo Carraro’s Interests:
Digital photography, wine-tasting, social media, blogging, reading, skiing, gardening, apple computers, internet, italian furniture design.
Massimo Carraro’s Groups:
Art Directors Club Italiano, D&AD, Assoprod, Asseprim., samu, condominio via ventura!, friends og read&drink, aziende con le orecchie, ohmymarketing italian blog, friends of read+drink, assap duemila anni fa, email marketing blog reader, blog friend
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Friends of cowo-coworking member -
Intercultura/AFS Italian Exchange Students member
Massimo Carraro’s Honors:
Art Directors Club Italiano, Epica, Radiofestival, New York Festival.
Massimo Carraro’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
