
Copywriter and social media manager
Milan Area, Italy

Copywriter and social media manager
Milan Area, Italy
Massimo is a copywriter and communication manager in love with his job.
His experience includes traditional mass-media advertising together with significant social media projects, both with large multinational agencies and his own creative shop.
Besides being a blog consultant and teacher, he just finished his first marketing book, to be published in january 2010 (Alpha Test Ed.).
Massimo regularly blogs on the subject of "marketing seen from a copywriter's perspective" on his blog "ohmymarketing!".
His liveblogging of Philip Kotler's conferences in Italy has brought him in the Italian Wikipedia page dedicated to professor Kotler.
Cowo®, his word-of-mouth experimental program of coworking network, has raised 21 affiliate spaces in 10 Italian cities in only 7 months.
Contact: max [at] monkeybusinessmilano [dot] it
- copywriting
- advertising
- word-of-mouth marketing
- web writing and blog writing
- training courses (web and blog writing)
- community management
- international adaptations
- coworking/nomad workers space management
(Professional Training & Coaching industry)
July 2009 — Present (5 months)
In the newly formed MtB Italian team (july 2009), Massimo's task is to spread the foundation's mission through all possible channels, leveraging in particular blogs and social media.
(Privately Held; Media Production industry)
March 2009 — Present (9 months)
Consultant and adaptation copywriter from English to Italian.
(Executive Office industry)
February 2009 — Present (10 months)
Massimo's team is building a network of coworking spaces in Italy, leveraging uniquely Word-of-Mouth marketing.
The affiiation program, launched in february 2009, has quickly grown to 22 spaces in 11 Italian cities.
(Education Management industry)
August 2008 — Present (1 year 4 months)
Massimo's courses:
- web writing
- blog and social network for companies
(Marketing and Advertising industry)
January 1998 — Present (11 years 11 months)
Specialties:
- communication strategy support
- creativity for advertising
- production
- social media marketing support
Massimo is creative director and project manager on all of agency's projects.
(Privately Held; Furniture industry)
2008 — December 2008 (less than a year)
Blog strategy and post supervision on Lago retailers' corporate blogs.
(Educational Institution; Marketing and Advertising industry)
September 2000 — June 2006 (5 years 10 months)
Master Copywriting courses for post-graduate students.
(Marketing and Advertising industry)
1998 — 1999 (1 year )
Free-lance copywriter on Alfa Romeo (Fiat Auto Group).
(Marketing and Advertising industry)
September 1996 — December 1998 (2 years 4 months)
(Marketing and Advertising industry)
January 1991 — June 1996 (5 years 6 months)
Award winning campaigns (Art Directors Club Italiano, Radiofestival) for La Repubblica newspaper, L'Espresso newsmagazine, RAS insurance company and others.
(Marketing and Advertising industry)
September 1987 — December 1991 (4 years 4 months)
Award winning campaigns (Epica, Art Directors Club Italiano) for Beefeater gin, Zanussi/Rex appliances, Fiat Auto, Chicco Artsana.
(Marketing and Advertising industry)
January 1986 — December 1986 (1 year )
Junior copywriter.
This position was part of the ASSAP - ASSOCIAZIONE AGENZIE DI PUBBLICITA' one year scolarship, which included some classroom work as well.
(Marketing and Advertising industry)
January 1983 — December 1985 (3 years )
Junior copywriter in charge of various writing tasks, including:
- copy for brochures and trade material
- presentation documents ofr clients
- in-office communications
(Publishing industry)
January 1982 — December 1982 (1 year )
Proof-reading process management, book-production supervision.
(Translation and Localization industry)
January 1981 — December 1982 (2 years )
Interpreting/translation services to North-East Italy companies through a network of free-lance professionals, covering most languages.
Diploma , 1975 — 1980
Diploma , 1978 — 1979
Exchange student on Intercultura/AFS program for the schoolyear 1978-79.
Networking, reading, skiing, design. Writing.
Art Directors Club Italiano (until 2008), D&AD (until 2006).
Art Directors Club Italiano, Epica, Radiofestival, New York Festival.