Massimo Carraro

Current

Communication manager at Mind the Bridge foundation
Language consultant at Tag Worldwide
Evangelist at Coworking Project by Cowo®

Co-founder and teacher at Web Marketing Garden - manager training courses
Partner at Monkey Business/advertising in the jungle srl

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Past

Blog consultant at Lago spa
Teacher at Accademia di Comunicazione
Copywriter at Conquest (now RedCell)

Freelance copywriter at Bates, Jwt, Leo Burnett, Lowe Pirella, Saatchi and Saatchi
Creative chief at Lowe Pirella, now Lowe Pirella Fronzoni
Copywriter at Canard Advertising Torino
junior copywriter at Mac spa
junior copywriter at Studio Balliana
Editor at Edizioni Studio Tesi
Interpreter and translator at Centro Traduzioni Sacile

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7 more...

Education

Istituto Tecnico Commerciale "Mattiussi"
Lawrence High School - Cedarhurst, New York

Recommended

2 people have recommended Massimo

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Massimo Carraro’s Summary

Massimo is a copywriter and communication manager in love with his job.

His experience includes traditional mass-media advertising together with significant social media projects, both with large multinational agencies and his own creative shop.

Besides being a blog consultant and teacher, he just finished his first marketing book, to be published in january 2010 (Alpha Test Ed.).

Massimo regularly blogs on the subject of "marketing seen from a copywriter's perspective" on his blog "ohmymarketing!".

His liveblogging of Philip Kotler's conferences in Italy has brought him in the Italian Wikipedia page dedicated to professor Kotler.

Cowo®, his word-of-mouth experimental program of coworking network, has raised 21 affiliate spaces in 10 Italian cities in only 7 months.

Contact: max [at] monkeybusinessmilano [dot] it

Massimo Carraro’s Specialties:

- copywriting
- advertising
- word-of-mouth marketing
- web writing and blog writing
- training courses (web and blog writing)
- community management
- international adaptations
- coworking/nomad workers space management

Massimo Carraro’s Experience

Communication manager

Mind the Bridge foundation

(Professional Training & Coaching industry)

July 2009 — Present (5 months)

In the newly formed MtB Italian team (july 2009), Massimo's task is to spread the foundation's mission through all possible channels, leveraging in particular blogs and social media.
Language consultant

Tag Worldwide

(Privately Held; Media Production industry)

March 2009 — Present (9 months)

Consultant and adaptation copywriter from English to Italian.
Evangelist

Coworking Project by Cowo®

(Executive Office industry)

February 2009 — Present (10 months)

Massimo's team is building a network of coworking spaces in Italy, leveraging uniquely Word-of-Mouth marketing.

The affiiation program, launched in february 2009, has quickly grown to 22 spaces in 11 Italian cities.
Co-founder and teacher

Web Marketing Garden - manager training courses

(Education Management industry)

August 2008 — Present (1 year 4 months)

Massimo's courses:

- web writing
- blog and social network for companies
Partner

Monkey Business/advertising in the jungle srl

(Marketing and Advertising industry)

January 1998 — Present (11 years 11 months)

Specialties:

- communication strategy support
- creativity for advertising
- production
- social media marketing support

Massimo is creative director and project manager on all of agency's projects.
Blog consultant

Lago spa

(Privately Held; Furniture industry)

2008 — December 2008 (less than a year)

Blog strategy and post supervision on Lago retailers' corporate blogs.
Teacher

Accademia di Comunicazione

(Educational Institution; Marketing and Advertising industry)

September 2000 — June 2006 (5 years 10 months)

Master Copywriting courses for post-graduate students.
Copywriter

Conquest (now RedCell)

(Marketing and Advertising industry)

1998 — 1999 (1 year )

Free-lance copywriter on Alfa Romeo (Fiat Auto Group).
Freelance copywriter

Bates, Jwt, Leo Burnett, Lowe Pirella, Saatchi and Saatchi

(Marketing and Advertising industry)

September 1996 — December 1998 (2 years 4 months)
Creative chief

Lowe Pirella, now Lowe Pirella Fronzoni

(Marketing and Advertising industry)

January 1991 — June 1996 (5 years 6 months)

Award winning campaigns (Art Directors Club Italiano, Radiofestival) for La Repubblica newspaper, L'Espresso newsmagazine, RAS insurance company and others.
Copywriter

Canard Advertising Torino

(Marketing and Advertising industry)

September 1987 — December 1991 (4 years 4 months)

Award winning campaigns (Epica, Art Directors Club Italiano) for Beefeater gin, Zanussi/Rex appliances, Fiat Auto, Chicco Artsana.
junior copywriter

Mac spa

(Marketing and Advertising industry)

January 1986 — December 1986 (1 year )

Junior copywriter.
This position was part of the ASSAP - ASSOCIAZIONE AGENZIE DI PUBBLICITA' one year scolarship, which included some classroom work as well.
junior copywriter

Studio Balliana

(Marketing and Advertising industry)

January 1983 — December 1985 (3 years )

Junior copywriter in charge of various writing tasks, including:
- copy for brochures and trade material
- presentation documents ofr clients
- in-office communications
Editor

Edizioni Studio Tesi

(Publishing industry)

January 1982 — December 1982 (1 year )

Proof-reading process management, book-production supervision.
Interpreter and translator

Centro Traduzioni Sacile

(Translation and Localization industry)

January 1981 — December 1982 (2 years )

Interpreting/translation services to North-East Italy companies through a network of free-lance professionals, covering most languages.

Massimo Carraro’s Education

Istituto Tecnico Commerciale "Mattiussi"

Diploma , 1975 — 1980
Lawrence High School - Cedarhurst, New York

Diploma , 1978 — 1979

Exchange student on Intercultura/AFS program for the schoolyear 1978-79.

Activities and Societies:

Intercultura/AFS.