
monkey
Milan Area, Italy

monkey
Milan Area, Italy
Massimo is a copywriter, in love with the task of communicating.
His company, Monkey Business, is devoted to crafting the right message to the right people, using the right language.
Assignments include international brands and friends' little companies, both online and offline.
Oh, at Monkey Business we also enjoy coworking, since 2008.
- Advertising
- Copywriting
- Web writing courses
- Corporate blogging and "Marketing dell'ascolto"
- Coworking spaces
(Facilities Services industry)
February 2009 — Present (6 months)
With Cowo - Coworking Project we are trying to build a network of coworking spaces. We provide know-how, legal and business advice, knowledge base, trademark. Affiliation fee is very low, to encourage opening of spaces and network-creation. In the first month, Coworking Project has helped creating a network of 4 spaces in the city of Milano, Italy.
(Education Management industry)
August 2008 — Present (1 year)
I am responsible for the courses in Web Writing and Corporate Blog.
(Facilities Services industry)
April 2008 — Present (1 year 4 months)
Coworking facilities in the premises of Monkey Business Milano.
Cowo offers workstations, meeting areas and wifi connections to professional indipendents, developers, creative nomads.
Day/week/month options.
(Internet industry)
August 2007 — Present (2 years)
Aziende con le Orecchie is an online directory, constantly updated, of Italian case histories involved in conversational marketing projects such as blogs.
"Aziende con le Orecchie" means in fact "Companies with Ears".
The companies listed in the directory are, at the present moment (march 2009), more than 80.
(Banking industry)
2007 — Present (2 years)
(Marketing and Advertising industry)
January 2000 — Present (9 years 7 months)
Monkey Business is the place where Massimo Carraro and Laura Coppola, together with a couple of other people, craft their clients' ads.
(Educational Institution; Higher Education industry)
2008 — January 2009 (1 year)
Blog strategy and post supervision/writing @http://familybusinesssmart.com.
(Privately Held; Furniture industry)
2008 — December 2008 (less than a year)
Blog strategy and post supervision on:
http://lago.typepad.com/dimensione_legno/
http://lago.typepad.com/mav/
http://lago.typepad.com/lakebloggers/
http://lago.typepad.com/colzani_conversations/
(Educational Institution; Marketing and Advertising industry)
1998 — 2004 (6 years)
Master Copywriting courses (3 years long and 1 year long).
(Marketing and Advertising industry)
1998 — 1999 (1 year)
Free-lance copywriter on Fiat Auto (Alfa Romeo).
(Marketing and Advertising industry)
September 1996 — December 1999 (3 years 4 months)
Creative chief and copywriter on a free-lance basis.
(Marketing and Advertising industry)
January 1991 — June 1996 (5 years 6 months)
Creative chief and copywriter.
Award winning campaigns (Art Directors Club Italiano, Radiofestival) for La Repubblica newspaper, L'Espresso newsmagazine, RAS insurance company and others.
(Marketing and Advertising industry)
September 1987 — December 1991 (4 years 4 months)
Award winning campaigns (Epica, Art Directors Club Italiano) for Beefeater gin, Zanussi/Rex appliances, Fiat Auto (Lancia), Artsana.
(Publishing industry)
February 1984 — November 1986 (2 years 10 months)
As the only editor of the small publishing company, I organized the proof-reading process with external proof-readers, providing occasional proof-reading myself. I also managed the book-production process through all its phases, from manuscript to print.
(Translation and Localization industry)
April 1982 — December 1984 (2 years 9 months)
Providing interpreting/translation services to North-East Italy companies through a network of free-lance professionals, covering virtually all languages.
Interpreting English-Italian and Italian to English in business meetings and translating technical manuals, presentation brochures.
Diploma , 1975 — 1980
Diploma , 1978 — 1979
Exchange student on Intercultura/AFS program for the schoolyear 1978-79.
Networking, reading, skiing, design. Writing.
Art Directors Club Italiano, Epica, Radiofestival, New York Festival.