Information Architect, User Experience Designer,
Mahbūbnagar Area, India
Information Architect, User Experience Designer,
Mahbūbnagar Area, India
A verstaile and experienced professional with an experience cutting across fortune 50 companies, Design studios ( Interior & Graphic) & startups designing & architecting effective experiences for Web-based applications, Enterprise applications, E-Commerce, Financial, Community, Search, mobile & desktop applications, Spaces, & content based websites. Successful in increasing user adoption due to customer and product focus
Mentoring teams in business value of design, and UX Evangelism. Successful pre-sales support and high profile presentations resulting in tangible business returns Increased User experience RFP’s conversions by over 25% keeping an “outside-in” perspective.
Evangelizing the value of User Experience among clients, internal users, design community, decision makers, through participation and organizing informal events.
Experienced in using UE techniques including surveys, user testing, contextual enquiries, Card sorts, Personas, Expert evaluations, etc successfully in client projects.
Currently writing a book on the synergy between online Marketing, User Experience & Analytics
Information Architecture, User Experience, Usability Engineering, Product Management, Accessibility, User interface Design,CMS Consulting, IT strategy consulting, branding, Marketing, Web Analytics, Leadership, Motivation
(Internet industry)
February 2008 — Present (1 year 6 months)
Strategy, Branding, Analytics, Information architecture, Customer Acquisition, Setting processes
Pre Sales
User Experience Strategy
Vendor Alliances
Team Building
Adsense Strategy
(Public Company; 10,001 or more employees; SAY; Information Technology and Services industry)
January 2005 — January 2008 (3 years 1 month)
Head the Information Architecture Competency. My repsonsibilites include pre sales, Competency builiding, and delivery
I also head the Solutions Architecture team for the UXM practice My Key responsibilities include responding to RFP's, ensuring UCD processes in key accounts, new service offerings, Project Management of key initiatives, and mentoring UCD teams along with setting up UCD processes, co-coordinating with pre sales for business targets. I have been involved in key presentations, business meetings, and proposals that have translated to tangible business returns.
(Publishing industry)
June 2007 — October 2007 (5 months)
Improving Search user experience for one of the biggest architectural online directories & ecommerce website. Developed search strategy highlighting the value of incorporating user research & UCD Process
Demonstrated sample taxonomies & controlled vocabularies based on web analytical data available. Identified search trends & demonstrated the value to senior management
Led the solutions team for satyam; mentored team, reviewed work & encouraged team to handle RFP’s independently
Conceptualized & managed a search based product targeted for HR & recruitment. Created specification after discussions with stake holders & managed offshore development
As Alliance manager for a Satyam Alliance partner, developed collateral & attended sales meting with Product company’s CIO & Satyam sales team to discuss real usage scenarios & marketing strategies
(Privately Held; 11-50 employees; E-Learning industry)
December 2002 — January 2005 (2 years 2 months)
Headed the Design team for the E-learning services, Product design, and leading industry Portals
(Public Company; 10,001 or more employees; Computer Software industry)
July 2000 — July 2002 (2 years 1 month)
(Privately Held; 11-50 employees; Education Management industry)
January 2000 — July 2000 (7 months)
(Human Resources industry)
March 1999 — December 1999 (10 months)
(Privately Held; 1-10 employees; Graphic Design industry)
December 1996 — March 1999 (2 years 4 months)
(Privately Held; 1-10 employees; Computer Software industry)
July 1994 — December 1996 (2 years 6 months)
Foundation & Elementary , Fine Arts , 1987 — 1989
SSC 1976 — 1986
Sketching, Painting, Trekking, rafting, swimming, chess