Mary S. Butler

Mary S. Butler

Passionate about digital and managing content-driven client engagements

Greater New York City Area
Online Media

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Mary S. Butler's Overview


500+ connections


Mary S. Butler's Summary

Digital strategist with more than a decade of digital publishing experience. Currently leading content strategy for one of the company's largest content-driven web dev projects.

Responsible for strategic vision and day-to-day management of complex digital content programs; ensure that project deliverables meet time specifications and quality goals.

On the agency side, have played a key role in a number of large desktop and mobile site development and redesign projects, including sites for American Red Cross, Ford Motor Company, Mercedes-AMG, Mercedes-Benz, State Farm, and Uniqlo.

On the publishing side, have worked on several consumer sites from inception through launch, including and For the latter, oversaw the editorial and design groups and overall luxury vehicle portal development.

Specialties: Editorial product development, management, and project management; content strategy, business development, content syndication and licensing, audience development, content migration, content management systems, user research, online panel testing, user experience, social media, user-generated content, site analytics, SEO, startups, agile project management methods; subject matter expertise in automotive, consumer product research, personal finance, luxury goods, online retail, and travel

Mary S. Butler's Experience

Senior Content Strategist


Public Company; 1001-5000 employees; pub; Marketing and Advertising industry

2007Present (7 years)

Currently leading content development for one of the company's largest content-driven web dev projects.
* Experienced with agile web development processes


Privately Held; 201-500 employees; Publishing industry

20042006 (2 years)

Founding editor of, which went live in May 2005. Hired entire staff, contracted all vendors and site partners, created site schematic and editorial calendar. Responsible for overall luxury vehicle portal strategy development, content and data acquisition and ongoing website development.

Managing Editor

Privately Held; 1001-5000 employees; Internet industry

20042004 (less than a year)

Responsible for overseeing creation of staff and freelance assignments, coordinating site development and production, hiring and supervising editorial staff and developing editorial standards and style rules. Responsible for all editorial business development.

Senior Editor

Privately Held; 1001-5000 employees; Internet industry

19992004 (5 years)

Responsibilities included coordinating daily site development and production, managing editorial staff and developing editorial standards and style rules.

Editorial Producer

Privately Held; 1001-5000 employees; Internet industry

19981999 (1 year)

Supervised conceptualization, reporting and production of research content for site. Assigned and supervised freelancers and assistant producers. Responsible for News and Advice sections of site and assessing e-commerce vendors and products.

Senior Internet Editor

Consumers Digest Communications LLC

Privately Held; 11-50 employees; Publishing industry

19971998 (1 year)

Responsible for developing content, coordinating visuals, training and supervising assistant editors, hiring freelance writers and determining the direction of Consumers Digest Online.

Mary S. Butler's Organizations

  • Scrum Alliance

    • March 2012 to Present
  • Project Management Institute

  • New York Junior League

  • International Motor Press Association

Mary S. Butler's Certifications

  • Certificate in Project Management

    • New York University
    • July 2014
  • Certified ScrumMaster

    • Scrum Alliance
    • License 194212
    • March 2012 to March 2016
  • Content Strategy for Professionals: Engaging Audiences for Your Organization

    • Coursera Verified Certificates
    • License QMXPYAK5CB
    • February 2014
  • CAPM

    • Project Management Institute
    • License 1731146
    • July 2014 to July 2019

Mary S. Butler's Skills & Expertise

  1. Content Strategy
  2. User Experience
  3. Content Development
  4. Product Management
  5. Digital Product Development
  6. Digital Project Management
  7. SEO
  8. Digital Strategy
  9. Web Analytics
  10. User Research
  11. Social Media Marketing
  12. Analytics
  13. Agile Methodologies
  14. Information Architecture
  15. Automotive
  16. User Generated Content
  17. Content Management
  18. Website Development
  19. Start-ups
  20. Digital automotive
  21. Digital Media
  22. Editorial
  23. Mobile Marketing
  24. Online Publishing
  25. User-centered Design
  26. Interaction Design
  27. Social Media
  28. Publishing
  29. SEM
  30. Web Content Management
  31. Experience Design
  32. User Experience Design
  33. Agile
  34. Content Architecture
  35. Content Modeling
  36. Content Design
  37. Taxonomy
  38. Google Analytics
  39. Omniture
  40. CMS
  41. Usability
  42. Content Marketing
  43. CQ5
  44. Content Migration
  45. Interactive Marketing
  46. Integrated Marketing
  47. Creative Direction
  48. Creative Strategy
  49. Online Advertising
  50. Digital

View All (50) Skills View Fewer Skills

Mary S. Butler's Education

Trinity College, Dublin

Summer study program, History

Northern Illinois University

Bachelor of Arts (B.A.), Journalism

Activities and Societies: Editor-in-chief of The Northern Star, daily campus newspaper

Mary S. Butler's Additional Information

Groups and Associations:

Interaction Design Association, Usability Professionals' Association, International Motor Press Association, Treasurer of the Financial Literacy committee of the New York Junior League, Razorfish Philantrophy Committee

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