
Marketing of software projects at Yandex
Russian Federation

Marketing of software projects at Yandex
Russian Federation
*** Product marketing: working out of the year release plan together with PM; product change and improvement proposals based on project performance analysis regular reports.
*** Analytics: project performance forecasts; tracking project KPIs; competition analysis; ad channels performance analysis; regular reports to the managent with conclusions and recomendations on marketing program performance.
*** Marketing communications: project official club support (writing posts, answering questions); monitoring the Web for users' feedback and answering users' questions, reacting on complaints (mostly in blogs, forums, communities).
*** Promotion: online advertising planning (including forecasts), ad plan working out; regular reports on the results of campaings to the management.
*** PR: writing for corporate blog about project news, writing articles for industry blogs, social media and communities.
(Privately Held; Internet industry)
December 2008 — Present (1 year )
Marketing 2006 — 2007
2000 — 2005
intenet marketing, social media marketing, online collaboration, intenet tools, online reputation management, startups, web services, social networks, blogging, SEO, drums, snowboarding, web 2.0, social media, web analytics