Mary McKnight

Current

• Internet Marketing Director at Fuel Records

Past

• Top Secret Stuff at SacriliciousMarketing.com
• Director of Marketing and Social Media at 1parkplace
• Founder and Director of Marketing at RSS Pieces

• Sr Consultant, Marketing and Public Relations at Fueled Software

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Recommended

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Connections

386 connections

Industry

Music

Mary McKnight’s Summary

Mary McKnight began her career in technology just about the time the dot com bubble was bursting. Having worked for a number of well funded startups that went belly up in the bust, Mary made a lateral move into the high power world of Venture Capital to gain a better understanding of what makes or breaks a tech company. In 2004, Mrs. McKnight landed a position as a Senior Consultant for ColdWave Technologies, a diversified software company, servicing Venture Capital and Fortune 500 clients like Warner Bros., Coca Cola, Exxon, Bank of America, NCI Building Systems and Ford Motor Credit. While at ColdWave, Mary worked within the feature film and sporting event industries to develop and implement large scale consumer Internet marketing and SEO campaigns for brand name products and property franchises.

In 2006, Mary and then husband, John, were approached by a friend to build a simple blog for a local real estate firm. This rather insignificant event sparked the beginnings of RSS Pieces, a real estate and entertainment blogging platform that expands the feature set of the typical blog into a powerful lead generation tool and consumer fly trap for Realtors. With a strong commitment to providing a quality product and technical education, RSS Pieces provides Realtors with the tools to market themselves on-line through blogging. Today, Mary acts as Chief Marketing Officer for 1parkplace, a leading IDX solutions provider.

Mary McKnight’s Specialties:

Search Engine Optimization
Search Engine Marketing
Social Networking
Blogging
Marketing
Sales

Mary McKnight’s Experience

• Internet Marketing Director

  Fuel Records

  (Music industry)

  August 2009 — Present (4 months)

  Orlando, Florida based Fuel Records has offices in NYC and Los Angeles and is an independent record label that was co-founded by a multi Grammy winning Artist/Producer. Distributed via EMI and embraces the genres of Alternative Rock and Rock music, Fuel offers the artist and producer creative freedom in order to maximize their ability to write and record music. Fuel Records focuses on identifying market trends within the music industry and specifically recognizes the musician's need to compete in the digital age by utilizing cutting edge 3D viral marketing campaigns and digital album cards distributed to big box retailers. Traditional distribution of CD's, along with marketing, radio promotion, internet retail distribution, including iTunes and tour support is also offered to its Artists. Fuel Records offers 360 or 50/50 deals with the goal of "up-streaming" the artist when appropriate. Fuel Records has several associations it belongs to most notably The National Academy of Recording Arts & Sciences (The Grammy's) as a voting member. Others are ASCAP, RIAA and NARM.
  Fuel provides high octane music from high octane artists.

• Top Secret Stuff

  SacriliciousMarketing.com

  (Marketing and Advertising industry)

  November 2008 — August 2009 (10 months)

  Writing a book with Nicole Nicolay and Kelly Olexa called Sacrilicious Marketing - The art of shock and awe marketing.
  
  -Social media consulting
  -SEO
  -Website and web application development
  -Marketing, advertisign and branding consulting
  -Viral video creation, publication and syndication
  -Speakers
  -Seminars
  
  Basically, 3 hot Chics teach "Cool"

• Director of Marketing and Social Media

  1parkplace

  (Internet industry)

  July 2008 — November 2008 (5 months)

• Founder and Director of Marketing

  RSS Pieces

  (Privately Held; 1-10 employees; Internet industry)

  August 2005 — July 2008 (3 years )

  I was a founding member of RSS Pieces, Inc., a leading social networking and blogging company that wrote the first auto SEOing blogging platform. I acted as an evangelist for blogging and social media within the real estate space and was responsible for the sales growth of the company for the first 3 years.

• Sr Consultant, Marketing and Public Relations

  Fueled Software

  (Privately Held; 1-10 employees; Internet industry)

  January 2000 — September 2005 (5 years 9 months)

  Software and marketing consulting firm serving Fortune 500 companies. Primary clients include Exxon, Ford, NCI Building Systems, Bank of America, Wells Fargo, warner Bros.

Additional Information

Mary McKnight’s Interests:

shock and awe marketing, buzz and viral marketing, youtube, SEO, SEM, real estate technology, social media, blogging, programming, marketing, bodybuilding

Mary McKnight’s Groups:

American Marketing Association, American Business Women's Association, a Member of Seth Godin's Triiibes.com

•    Inbound Marketers - For Marketing Professionals
•    Networking Orlando

Mary McKnight’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch