Mary Killelea

Current

Online Marketing Consultant offering Web Design, SEO and Social Networking Services at Working Web Solutions

Past

Online Event Producer at WebMD
On-air Announcer, Morning Show Producer, Web Site Manager, Music Director, at Entercom

Education

Oregon State University
University of Portland
La Salle High School

Search Engine Academy of Oregon

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Recommended

3 people have recommended Mary

Connections

77 connections

Industry

Information Technology and Services

Websites

Mary Killelea’s Summary

Online Marketing Consultant Offering Web Design, Search Engine Optimization, Adword Management and Social Networking Services

Entrepreneur Spirit with successfully creating 3+ Online Businesses

Mary Killelea’s Specialties:

Web Design,
Link Management
Search Engine Optimization ( SEO)

Mary Killelea’s Experience

Online Marketing Consultant offering Web Design, SEO and Social Networking Services

Working Web Solutions

(Internet industry)

January 2003 — Present (6 years 7 months)

• Created, designed and produced client web sites
• Managed customer relations & built customer base
• Developed, implemented and maintained comprehensive search engine optimization recommendations including Organic and Paid Search
Created keyword marketing campaigns; recommended enhancements to improve existing search marketing campaigns through keyword expansion and landing page changes
Conducted keyword analysis/research and developed quality keyword portfolio utilizing SEO tools and resources
Recommended, and evaluated SEM tools as needed
Wrote and worked with team members to write effective search marketing copy for multiple promotions /campaigns using industry best practices
Edited existing search copy for improved CTR
Developed and implemented SEO strategies for clients and internal websites
Optimized various site components including copy, page title/descriptions, site architecture, filenames, etc.
Ensured that new site pages follow proper SEO guidelines with respect to coding and adherence to established copy/keyword best practices
Analyzed latest algorithm changes and modify content, links etc accordingly
Developed and instructed team members on how to develop new content for website
Developed and implemented quality link programs and directory listings
Maintained expert knowledge in Search Marketing editorial guidelines (i.e. Yahoo and Google)
Stay current with the latest trends in the industry with constant research in the SEM community and implement appropriate strategies accordingly
Developed and implemented pay per click strategies (Google AdWords, Overture)
Communicated with clients’ as needed to discuss planning, strategies, results, or general consulting on SEM
Monitor keyword and campaign performance and optimize those as necessary
Perform Search Engine Ranking Reports as needed
Provide regular reports on campaign performance (ranking, traffic, conversions and other metrics)
Online Event Producer

WebMD

(Public Company; 1001-5000 employees; WBMD; Internet industry)

February 2002 — 2004 (2 years)

Online Event Producer - WebMD
• Producer of monthly interactive Virtual Gourmet Cooking Shows with audio and slides.
• Produced 5 weekly text-based interactive online chats for interested consumers providing them an opportunity to
chat with health experts, authors, doctors and celebrities on various health related topics.
• Executive producer of online consumer Yoga Tutorial.
• Key components of job: Organization, utilizing successful communication skills, efficient technical knowledge of
audio editor (Vegas Pro/Pro Tools) as well as graphics program Photoshop and html coding.
On-air Announcer, Morning Show Producer, Web Site Manager, Music Director,

Entercom

(Public Company; 1001-5000 employees; Broadcast Media industry)

January 1993 — April 2001 (8 years 4 months)

• Increased responsibility over the years working in radio, assuming new responsibilities and gaining respected sought after positions.

Mary Killelea’s Education

Oregon State University

BA , Communications , 1987 — 1989
University of Portland

Broadcast Communications 1985 — 1987
La Salle High School

General 1981 — 1985
Search Engine Academy of Oregon

SEO Search Engine Optimization & SEM Search Engine Marketing

Additional Information

Mary Killelea’s Websites:

Mary Killelea’s Interests:

Web design, SEO, Online Marketing, Social Networking, Running, Racquetball, Sushi, Adventure traveling, Home Decorating, Flipping Home and Staging Home, Real Estate Investing,