Mary Kay Lofurno

Mary Kay Lofurno

Ecommerce Marketing Director at Specialty Commerce Corp.

Greater Boston Area
Marketing and Advertising

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Mary Kay Lofurno's Overview


500+ connections


Mary Kay Lofurno's Summary

I enjoy optimizing conversions across a variety of web sites while simultaneously developing new web sites and mobile apps. An analytical interactive marketer that makes numbers talk, recognized for developing cost-effective, marketing campaigns using search-engine marketing, QR codes, mobile marketing, CPM, affiliate, email, RSS, fax, phone, and web campaigns that generated sales increases ranging from 14 to 120%.

Expertise in: online marketing, web events, e-mail marketing, lead generation, subscriber acquisition, customer acquisition and retention programs, user interface design and development, direct mail, web traffic analysis, search-engine optimization, search engine marketing, social media, web 2.0 marketing, database marketing, podcasting, video optimization, content tagging, commenting, long tail search, events, marketing technology infrastructure, marketing automation, campaign and project management.

Strengths include: leadership and team building; written and verbal communications; creative problem solving, pay per click and CPM marketing programs, link building, directory submissions, media buying, collateral; tradeshow marketing, negotiating, press releases, government marketing, GSA Schedules 70 & 69 application and award, recency frequency monetary analysis, and latency monetary analysis, A/B split and multivariate testing, ADA Section 508 Accessibility development and design.


Windows, Microsoft Office 2010, XP (Word, Excel, PowerPoint, Outlook, Access, FrontPage, etc.) HTML, Dreamweaver, Acrobat, Lotus Notes/SmartSuite, ACT!, Goldmine,, Hubspot, Web Position Gold, Genius, Hitbox, NetTracker, Web Trends, Google Analytics [GAIQ certification], Flurry, Google Merchant Center, Conversion Ruler, relational databases, content development, RSS, content syndication, and blogging.

Content Management Systems/Blogging Platform Optimization

SiteCore, WordPress, Joomla, Tumblr, TypePad, and systems built on .Net or ColdFusion


**Online and Offline Lead Generation
**E-commerce SEO-CMS SEO/SEM, PPC
**DB Marketing, RFM, LTV, and LMA, Subscriber Acquisition/Subscription Models
**Email and Direct Mail Marketing
**RSS and Online Content Syndication
**Blogging and Podcasting
**Social Media
**CRM & Marketing Automation
**Google Merchant Center
**A/B & Multivariate Testing
**Google Analytics Configurations including Cross Domain Tracking, Events, Site Search and Custom Visitor Segmentation using Advanced Segments and Profiles

Mary Kay Lofurno's Languages

  • English

    (Native or bilingual proficiency)
  • Spanish

    (Limited working proficiency)

Mary Kay Lofurno's Publications

  • Making Mobile Work For You, SIPA 2012 Washington DC

    • Self
    • May 20, 2012
    Authors: Mary Kay Lofurno

    This presentation outlines Wellesley Information Services foray into mobile.

  • SIPA Social Media Presentation

    • Self
    • April 14, 2011
    Authors: Mary Kay Lofurno

    Various Twitter, Linkedin and Facebook social media use cases that apply to specialized information publishers.

Mary Kay Lofurno's Projects

  • Data-Informed Launch

    • April 2012 to Present

    Launched new content site in the "Big Data" space on a WordPress platform featuring Author Rich Snippets, Image RSS feeds, full community & social media features, DoubleClick for Publishers Small Business Adserving Platform and more in responsive reflexive design.

  • 500Friends Gamification/Social Loyalty Platform on

    • February 2012 to Present

    Assessed, acquired and worked to implement 500Friends Gamification/Social Loyalty Platform on, an SAP Books e-commerce site. 500Friends is a SaaS platform that uses social media to drive sales by applying a loyalty points structure to customers who write reviews, share about SAP-PRESS through Twitter, Facebook and other social channels. The tool provides rewards, badges, leader-boards, deals, referrals for a merchant's customers. The SaaS app is integrated with the site's e-commerce system. This projects allows us to monetize social media and is a success. Check out for more information.

  • SocialFlow

    • June 2011 to Present
    Team Members: Mary Kay Lofurno

    Implemented Twitter & Facebook social media management tool that includes attention score & optimized publisher algorithms which run on the Bitly fire-hose and help publishers grow their accounts. Implemented across 8 different product divisions, its grown Twitter and Facebook followings over 25% across the board with some divisions as high as 43% in the first two months.

  • Call For Speakers! Get Paid To Talk About Your Business USA / UK

    • June 2013 to Present
    Team Members: Mary Kay Lofurno, Nina Greaves, Tyler Houle, Louise Morgan

    Even if you haven't spoken in public before, if you find it easy to explain to others in your industry about your job, the pitfalls, progress and that one amazing time you came up with a solution that made life worth living - consider telling others about it and be financially rewarded for sharing your story and the information you have learned.

    Future Insights is a global company - organising and hosting conferences for web developers, designers, and entrepreneurs (start ups and business owners)

    Attend the Future of Web Design, Future of Web Apps, Future of Mobile, and Future Insights Live for inspiration, education, and fun!

  • Google Analytics Test

    • July 2011 to Present
    Team Members: Mary Kay Lofurno, Eric Fettman, David Rogers, Bobby Hewitt, Wendy Williams, Jan Alden Cornish, Mikhail Kozine, Feras Alhlou, Ellen Potma, Filippo Saccaro, Chrilles Wybrandt, William Vicary, Anna Long, Sunni Sukumar, Taylor Cimala, Paras Doshi, Romain Damery

    Founder, developer, and admin of Google Analytics Test, a community learning site for Google Analytics Individual Qualification preparation and practical Google Analytics skills training.

Mary Kay Lofurno's Skills & Expertise

  1. Google Analytics
  2. SEO
  3. Email Marketing
  4. SEM
  5. Online Marketing
  6. PPC
  7. Lead Generation
  8. Social Media
  9. Web Analytics
  10. E-commerce
  11. Google Adwords
  12. Web 2.0
  13. Analytics
  14. Statistics
  15. Website Development
  16. B2B Marketing
  17. Content Development
  18. Mobile Marketing
  19. Web Marketing
  21. Social Networking
  22. HTML
  23. WordPress
  24. Blogging
  25. Facebook
  26. Online Advertising
  27. Conversion Optimization
  28. CMS
  29. Social Media Marketing
  30. Organic Search
  31. Podcasting
  32. Press Releases
  33. NetTracker
  34. Online Lead Generation
  35. Event Management
  36. Link Building
  37. Marketing Automation
  38. Marketing Strategy
  39. Digital Marketing
  40. Customer Acquisition
  41. Direct Marketing
  42. User Interface Design
  43. Landing Page Optimization
  44. CRM
  45. AB Testing
  46. Multivariate Testing
  47. Viral Marketing
  48. Database Marketing
  49. Digital Strategy
  50. Media Buying

View All (50) Skills View Fewer Skills

Mary Kay Lofurno's Education

Mary Kay Lofurno's Certifications

  • Advanced Microsoft Excel 2010

    • Infinite Skills, Inc.
    • License 505350001362783969
    • March 2013
  • Internet Systems Management

    • Bentley University, Waltham, MA, Completed
    • 2001
  • Writing for the Web

    • Information Mapping, Inc., Waltham, MA, Completed
    • 1998
  • Google Analytics Fundamentals

    • Google
    • License bc3b67601e4c4b4bbcbb13bc9f3f30a1
    • October 2013
  • Google Analytics Platform Principles

    • Google
    • License 63718a8f4d4546d39172b86a15b22f74
    • March 2014
  • Google Analytics Individual Qualifying Exam

    • Google
    • License 02663251
    • July 2014
  • Ecommerce Analytics: From Data to Decisions-Enhanced Ecommerce

    • Google
    • License 6d5d517a7d2e485e9f42b80f2b9cec42
    • July 2014

Mary Kay Lofurno's Courses

  • University of Hartford

    • Financial Accounting
    • Management Theory & Practice
    • Marketing Management
    • Managerial Statistics
    • Corporate Finance
    • Advertising Management
    • Quantitative Decision Methodology
    • Accounting for Management
    • Human Factors in Management
    • Managerial Economics
    • Product Innovation & Development
    • Organizational Strategy & Policy
    • Business & Society
    • Sales Management
    • Public Relations
  • Independent Coursework

    • Co-op at The Future's Group in Glastonbury, CT-Environmental Scanning and Econometric Modeling

Mary Kay Lofurno's Additional Information

Mary Kay Lofurno's Volunteer Experience & Causes

  • Volunteer Experience

    • Volunteer

      Framingham Food Pantry
      • Poverty Alleviation
      January 1997 present (17 years 9 months)

      Serves the Framingham Metro Boston Area.

    • Volunteer

      • Poverty Alleviation
      April 1989 present (25 years 6 months)

      HOPE worldwide is an international charity that changes lives by harnessing the compassion and commitment of dedicated staff and volunteers to deliver sustainable, high-impact, community-based services to the poor and needy.

  • Volunteer Interests

    • Causes I care about:

      • Children
      • Education
      • Health
      • Poverty Alleviation
      • Science and Technology
    • Organizations I support:

      • HOPE

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