Director of audience engagement at The Baltimore Sun
Washington D.C. Metro Area
Director of audience engagement at The Baltimore Sun
Washington D.C. Metro Area
Social media, breaking news, blogging and microblogging, video and audio production, photography, editing.
(Privately Held; Newspapers industry)
April 2009 — Present (8 months)
* Established Baltimore Sun's social media voice by initiating and leading audience outreach
* Set vision and strategy for team of six community coordinators, positions new to newspapers
* Nurtured social media communities of more than 6,000 members, achieving key objective of increasing traffic to Web site
* Facilitated direct connections between readers and journalists through increased live coverage, live chats and community meetups
(Privately Held; Newspapers industry)
August 2007 — April 2009 (1 year 9 months)
* Developed breaking news channel from first stages to final product, a new venture into aggregated content involving TV and radio partnerships
* Increased by 300% breaking-news articles posted online, building more competitive Web site
* Managed more than 40 blogs and dozens of authors, monitoring growing traffic and solving technical issues
* Streamlined and improved interdepartmental communication, increasing visibility of key Web product in print newsroom
(Privately Held; Newspapers industry)
July 2006 — August 2007 (1 year 2 months)
* Directed copy, design and news departments nightly and managed coverage of breaking news as ranking editor at night and on weekends
* Determined front-page presentation and held sole responsibility for accuracy
* Achieved 93% on-time deadlines by managing pageflow and production and acting as liaison between newsroom and printing plant
* Created production efficiencies by organizing rollout of product that streamlined printing process, training key staff in technical aspects
(Privately Held; Newspapers industry)
August 2005 — July 2006 (1 year )
* Worked as supervising editor for suburban sections and first-read editor for world, national and local news articles
* Served on Internet task force that created process linking print and Web newsrooms, resulting in increased traffic to Web site
* Presented in-house training session on headline writing and served as judge on headline awards
(Public Company; Newspapers industry)
December 2003 — August 2005 (1 year 9 months)
* Won first-place award from Virginia Press Association by working as sole editor on series marking anniversary of Iraq war
* Consistently earned monthly merit awards for headline writing
* Served on newsroom-wide redesign, diversity and ethics committees, including young-readers initiative
* Functioned as mentor for interns and coordinated local Association of Young Journalists meetings and conferences
* Designed and led forum that determined format and style to ensure newspaper would read as a cohesive product
(Privately Held; Newspapers industry)
June 2003 — December 2003 (7 months)
* Copy edited staff and wire articles and columns nightly
* Scanned wires to choose and compile items for briefs column and league roundups
* Helped edit college football and NFL preview sections
* Designed inside pages.
(Newspapers industry)
January 2002 — December 2002 (1 year )
* Led organization to 2002 "best college newspaper" award from South Carolina Press Association
* Managed more than 80 staff members and coordinated budget
* Researched and restructured editorial board processes to match larger newspapers' procedures
* Previously served as university news editor and reporter
(Privately Held; Newspapers industry)
June 2002 — August 2002 (3 months)
* Copy edited on metro desk as paper’s first Dow Jones intern
* Attended two-week Dow Jones editing seminar at the University of North Carolina and participated in sessions on law, ethics and editing
B.A. , Print journalism, Spanish , 1999 — 2003
*Outstanding young alumna award, University of South Carolina, 2009
*Virginia Press Association, first place for special projects
*Phi Beta Kappa and honors graduate, University of South Carolina
* University's outstanding senior award, University of South Carolina
* J. Rion McKissick Award, University of South Carolina