
Marketing Consulting: B2B and Clean Tech Lead Generation, Integrated Marketing & Inside Sales Leadership
San Francisco Bay Area

Marketing Consulting: B2B and Clean Tech Lead Generation, Integrated Marketing & Inside Sales Leadership
San Francisco Bay Area
Mary is co-founder and principal of KickStart Alliance, a marketing and sales consulting team that helps B2B tech and clean tech businesses align and optimize their marketing and sales operations and programs. Mary is a proven leader in initiating programs to build and nurture sales pipelines, shorten the sales cycle, and accelerate revenue creation. Her practice areas include planning and executing integrated marketing campaigns, building inside sales organizations, spinning up outsourced telemarketing vendors and streamlining sales and marketing operations. Mary earned a B.S. in Business Administration from Cal State University, East Bay and an MBA from Santa Clara University. She also completed a certification in Direct and Interactive Marketing from San Jose State University.
B2B Lead generation: direct mail, email, web; architecting and building sales development (telemarketing) and inside sales organizations. Establishing closed-loop lead tracking systems through Salesforce.com and other SFA or CRM systems.