MaryEllen Gibson (LION - Open Networker)

Current
Past
  • Marketing at Temecula Valley Bank
  • Online Marketing Director at Skyabove Internet Strategies
  • Educator at Perris School District
Education
  • University of Phoenix
  • Concordia University-Irvine
  • California State University-Long Beach
  • Buena Park High School
Connections
124 connections
Industry
Marketing and Advertising
Websites

MaryEllen Gibson (LION - Open Networker)’s Summary

• Executing social media marketing campaigns
• Engaging in dialogue with consumers in niche and popular social media communities
• Developing relationships with and keeping track of innovations in blogs, social networks, social bookmarking sites, and other appropriate social media destinations relevant to the project’s audience
• Communicating internally about status of projects
• Taking the lead on assigned campaigns and managing a team to assist in the marketing execution
• Developing campaign strategy, time lines, and action plans
• Working with a research department to determine success metrics on executed campaigns
• Monitoring new sites, technologies, and web trends and reporting them to the department and staff as needed
• Reporting and analyzing campaign results


E-mail Marketing
Social Media Planning
Social Media Development & Operations (SMO)
Content Development
Keyword Analysis
Search Engine Optimization (SEO)
Internet Marketing Plan creation
Search Engine Marketing (SEM)
Website Project Management
Search Engine Friendly Websites (SEF)
Navigation Specialist
Presentation Specialist (Powerpoint & Prezi)
Joomla
MBA
Design

MaryEllen Gibson (LION - Open Networker)’s Specialties:

Online Marketing
- Pay Per Click
- Search Engine Optimization
- Social Media Optimization
- Media Marketing Campaigns
- Viral Marketing
- Content Management Websites
- Website Design
- Web Optimization Training
- Content Management Training


MaryEllen Gibson (LION - Open Networker)’s Experience

  • Social Media Manager

    Progrexion

    (Privately Held; Marketing and Advertising industry)

    March 2009Present (9 months)

    • Executing social media marketing campaigns
    • Engaging in dialogue with consumers in niche and popular social media communities
    • Developing relationships with and keeping track of innovations in blogs, social networks, social bookmarking sites, and other appropriate social media destinations relevant to the project’s audience
    • Communicating internally about status of projects
    • Taking the lead on assigned campaigns and managing a team to assist in the marketing execution
    • Developing campaign strategy, time lines, and action plans
    • Working with a research department to determine success metrics on executed campaigns
    • Monitoring new sites, technologies, and web trends and reporting them to the department and staff as needed
    • Reporting and analyzing campaign results

  • Marketing

    Temecula Valley Bank

    (Financial Services industry)

    May 2008January 2009 (9 months)

    -Print Media
    -Email Campaigns
    -Local Search Engine Marketing
    -Website Design & Maintenance
    -Promotional Material
    -In Branch Marketing
    -Business Development Marketing

  • Online Marketing Director

    Skyabove Internet Strategies

    (Internet industry)

    October 2004May 2008 (3 years 8 months)

    Client & Staff Training in Joomla Web-based Systems
    Design and Create Weekly E-mail Campaigns for B 2 B market
    Design and Create Media Kit
    Design and Create all Marketing Materials
    Create Joomla based websites for clients and employer
    Search Engine Optimization created websites
    Search Engine Optimization Content Creation
    Search Engine Submission
    Social Media Optimization
    Pay Per Click Campaigns Yahoo & Google
    Affiliate Program Manager for many sites
    Website Competitive Analysis
    Read CSS and HTML ability to edit
    Website Graphic Creation
    Online Marketing Campaigns
    Buy & Evaluate Online Marketing
    Graphic Design & Page Layout
    Image Editing
    Software Knowledge
    Microsoft Word
    Microsoft Publisher
    Microsoft PowerPoint
    Microsoft Excel
    Microsoft Outlook
    Microsoft Front Page

  • Educator

    Perris School District

    (Educational Institution; 501-1000 employees; Education Management industry)

    June 2005June 2007 (2 years 1 month)

    Grade Level Chair
    Weekly Lesson Planning
    Leadership on Math Committee
    Leadership of Software Committee
    District Math Committee
    Staff Trainer of SIOP
    Staff Trainer of Technology

  • Educator

    Magnolia School District

    (Education Management industry)

    19962005 (9 years )

    Co-creator of special education integration program
    Grade Level Chair
    Language Arts District Committee
    Math District Committee
    Reading First Training
    ELIC Training
    District Trainer
    - Technology
    - History & Social Science
    - Language Arts
    Leadership of Scope and Sequence
    Lesson Creation for Grade Level
    Lesson Planning
    Spiral Planning

    Educator & Presenter
    Prepare materials and classrooms for class activities
    Adapt teaching methods and instructional materials to meet students' varying needs and interests.
    Instruct students individually and in groups, using various teaching methods such as lectures, discussions, and demonstrations.
    Establish clear objectives for all lessons, units, and projects, and communicate those objectives to students.

    Leadership of Curriculum Creation

    Staff Presenter

    Technology Consultant


MaryEllen Gibson (LION - Open Networker)’s Education

  • University of Phoenix

    MBA , Marketing , 20082010 (expected)

    Activities and Societies:
    4.0 GPA
  • Concordia University-Irvine

    Ca Credential , Education , 19951996

    Activities and Societies:
    4.0 Grade Point Average
    Educational Models
  • California State University-Long Beach

    BA , Liberal Studies , 19911995

    Activities and Societies:
    Alpha Omicron Pi
    -Public Relations Officer
  • Buena Park High School

    19841988


Additional Information

MaryEllen Gibson (LION - Open Networker)’s Websites:

MaryEllen Gibson (LION - Open Networker)’s Interests:

Training Management, Educational Methodologies, Technology, Graphic Design , Marketing, Advertising, Website Design, Online Marketing, PPC , SEO, Social Media Optimization, Viral Marketing, Content Management Websites, Photography, Scrapbooking

MaryEllen Gibson (LION - Open Networker)’s Groups:

TVCC, AOII,Temecula Valley People Helping People, My Southwest County.com, Non Profit Newsletter.Org

  •    Inbound Marketers - For Marketing Professionals
  •    Gaming People - The Gaming People Expert Network (+10.000)
  •    Business Intelligence
  •    Business Intelligence Group
  •    University of Phoenix MBA Alumni
  •    OpenNetworker.com
  •    Self-Directed MBA
  •    Reaching Out MBA
  •    Sustainable MBA Network
  •    eMarketing Association Network
  •    TopLinked.com (Open Networkers)
  •    Sr level Internet Marketers Group, Internet Marketing Professionals Only.
  •    Catholic Networkers
  •    Casino Professionals
  •    Professionals of American Indian Gaming
  •    InvitesWelcome.com (Open Networkers)
  •    Women MBA
  •    Social Media Marketing
  •    Alpha Omicron Pi Alumnae
  •    LION500.com (Open Networkers)
  •    San Diego Professionals
  •    MBA Resume Book
  •    CSULB Alumni Association
  •    The MBA Association
  •    Social Enterprise Network - MojaLink
  •    Future Social Media
  •    MBA Network
  •    Casino Promotions
  •    MBA Highway | MBA & Recruiter Network
  •    Social Media Club of Salt Lake City
  •    Ms. MBA
  •    Casino Marketing and Junkets
  •    Temecula Valley
  •    Temecula Valley People Helping People
  •    Promoting You - Self Promotion in the Social Media Age
  •    Casino Business Media
  •    Credit to the Military
  •    Job Openings, Job Leads and Job Connections!
  •    Marketing and Sales: Networking, Forum and Jobs
  •    Temecula Valley Social Media
  •    Casino Social Media Professionals

MaryEllen Gibson (LION - Open Networker)’s Honors:

Ambassador TVCC
Board Member : TVPHP
Co-Creator: Non Profit Newsletter


MaryEllen Gibson (LION - Open Networker)’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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