MaryEllen Gibson (LION - Open Networker) - Social Media Manager at Progrexion

Current

Social Media Manager at Progrexion

Past

Marketing at Temecula Valley Bank
Online Marketing Director at Skyabove Internet Strategies
Educator at Perris School District

Educator at Magnolia School District

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1 more...

Education

University of Phoenix
Concordia University-Irvine
California State University-Long Beach

Buena Park High School

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1 more...

Recommended

13 people have recommended MaryEllen

Connections

124 connections

Industry

Marketing and Advertising

Websites

MaryEllen Gibson (LION - Open Networker)’s Summary

• Executing social media marketing campaigns
• Engaging in dialogue with consumers in niche and popular social media communities
• Developing relationships with and keeping track of innovations in blogs, social networks, social bookmarking sites, and other appropriate social media destinations relevant to the project’s audience
• Communicating internally about status of projects
• Taking the lead on assigned campaigns and managing a team to assist in the marketing execution
• Developing campaign strategy, time lines, and action plans
• Working with a research department to determine success metrics on executed campaigns
• Monitoring new sites, technologies, and web trends and reporting them to the department and staff as needed
• Reporting and analyzing campaign results

E-mail Marketing
Social Media Planning
Social Media Development & Operations (SMO)
Content Development
Keyword Analysis
Search Engine Optimization (SEO)
Internet Marketing Plan creation
Search Engine Marketing (SEM)
Website Project Management
Search Engine Friendly Websites (SEF)
Navigation Specialist
Presentation Specialist (Powerpoint & Prezi)
Joomla
MBA
Design

MaryEllen Gibson (LION - Open Networker)’s Specialties:

Online Marketing
- Pay Per Click
- Search Engine Optimization
- Social Media Optimization
- Media Marketing Campaigns
- Viral Marketing
- Content Management Websites
- Website Design
- Web Optimization Training
- Content Management Training

MaryEllen Gibson (LION - Open Networker)’s Experience

Social Media Manager

Progrexion

(Privately Held; Marketing and Advertising industry)

March 2009 — Present (9 months)

• Executing social media marketing campaigns
• Engaging in dialogue with consumers in niche and popular social media communities
• Developing relationships with and keeping track of innovations in blogs, social networks, social bookmarking sites, and other appropriate social media destinations relevant to the project’s audience
• Communicating internally about status of projects
• Taking the lead on assigned campaigns and managing a team to assist in the marketing execution
• Developing campaign strategy, time lines, and action plans
• Working with a research department to determine success metrics on executed campaigns
• Monitoring new sites, technologies, and web trends and reporting them to the department and staff as needed
• Reporting and analyzing campaign results
Marketing

Temecula Valley Bank

(Financial Services industry)

May 2008 — January 2009 (9 months)

-Print Media
-Email Campaigns
-Local Search Engine Marketing
-Website Design & Maintenance
-Promotional Material
-In Branch Marketing
-Business Development Marketing
Online Marketing Director

Skyabove Internet Strategies

(Internet industry)

October 2004 — May 2008 (3 years 8 months)

Client & Staff Training in Joomla Web-based Systems
Design and Create Weekly E-mail Campaigns for B 2 B market
Design and Create Media Kit
Design and Create all Marketing Materials
Create Joomla based websites for clients and employer
Search Engine Optimization created websites
Search Engine Optimization Content Creation
Search Engine Submission
Social Media Optimization
Pay Per Click Campaigns Yahoo & Google
Affiliate Program Manager for many sites
Website Competitive Analysis
Read CSS and HTML ability to edit
Website Graphic Creation
Online Marketing Campaigns
Buy & Evaluate Online Marketing
Graphic Design & Page Layout
Image Editing
Software Knowledge
Microsoft Word
Microsoft Publisher
Microsoft PowerPoint
Microsoft Excel
Microsoft Outlook
Microsoft Front Page
Educator

Perris School District

(Educational Institution; 501-1000 employees; Education Management industry)

June 2005 — June 2007 (2 years 1 month)

Grade Level Chair
Weekly Lesson Planning
Leadership on Math Committee
Leadership of Software Committee
District Math Committee
Staff Trainer of SIOP
Staff Trainer of Technology
Educator

Magnolia School District

(Education Management industry)

1996 — 2005 (9 years )

Co-creator of special education integration program
Grade Level Chair
Language Arts District Committee
Math District Committee
Reading First Training
ELIC Training
District Trainer
- Technology
- History & Social Science
- Language Arts
Leadership of Scope and Sequence
Lesson Creation for Grade Level
Lesson Planning
Spiral Planning

Educator & Presenter
Prepare materials and classrooms for class activities
Adapt teaching methods and instructional materials to meet students' varying needs and interests.
Instruct students individually and in groups, using various teaching methods such as lectures, discussions, and demonstrations.
Establish clear objectives for all lessons, units, and projects, and communicate those objectives to students.

Leadership of Curriculum Creation

Staff Presenter

Technology Consultant

MaryEllen Gibson (LION - Open Networker)’s Education

University of Phoenix

MBA , Marketing , 2008 — 2010 (expected)

Activities and Societies:

4.0 GPA
Concordia University-Irvine

Ca Credential , Education , 1995 — 1996

Activities and Societies:

4.0 Grade Point Average
Educational Models
California State University-Long Beach

BA , Liberal Studies , 1991 — 1995

Activities and Societies:

Alpha Omicron Pi
-Public Relations Officer
Buena Park High School

1984 — 1988

Additional Information

MaryEllen Gibson (LION - Open Networker)’s Websites:

MaryEllen Gibson (LION - Open Networker)’s Interests:

Training Management, Educational Methodologies, Technology, Graphic Design , Marketing, Advertising, Website Design, Online Marketing, PPC , SEO, Social Media Optimization, Viral Marketing, Content Management Websites, Photography, Scrapbooking