Mary Brown

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Marketing and Advertising

Mary Brown’s Summary

Mary Brown is an experienced brand champion and marketer, currently Director of Marketing at Eastland Shoe. Prior to joining Eastland, Mary was lead Strategist and Planner at JWT BOOM (a subsidiary of J. Walter Thompson).

Additionally, Mary was President and Founder of Imago, the only marketing firm in the U.S. specializing exclusively in marketing to Boomer women. Mary has also co-authored the definitive book on marketing to this demographic: BOOM: Marketing to the Ultimate Power Consumer — The Baby Boomer Woman (with Carol Orsborn, AMACOM, Sept 2006).

Spanning a wide range of industries (including real estate (green), retail, apparel, medical devices, financial, health/pharma, package goods and consumer media), her client experience includes The Wall Street Journal Online, Trilogy/Shea Homes, Celebrity Cruise, Clearblue Easy, Zounds Hearing, Forum Financial Group, Barrier Therapeutics, L.L. Bean, Esprit, Timex, and Cole-Haan among others.

As a recognized expert on the attitudes and motivations of women and Boomer consumers, especially as it relates to interactive and social media, Mary is frequently quoted in the media and invited to speak at industry conferences.

Summary of qualifications:
- Seasoned background in leading strategic brand planning, brand process and marketing strategy across multi-functional internal, vendor and client teams for brand alignment and buy-in.
- Experienced in leveraging consumer segmentation, motivations, and trends to shape on- and off-line experiences; a passionate consumer ambassador and web 2.0 advocate
-Expertise also includes directing interactive strategy and interactive teams (producers, designers, IA development, user experience, content development, SEO / SEM / PPC, email, web analytics).
-Other highlights include successful new business / partnership / revenue development, writing and professional presentations, and a deep understanding of the creative process.

Mary Brown’s Specialties:

Brand and Marketing Strategy, Interactive/Social media, Consumer Research and Segmentation, Insights and Intelligence on the Women and Generational markets.