Mary Canady

Current

Founder at San Diego Biotechnology Network
Founder at Comprendia, LLC

Past

Director of Business Development at ActiveSight
Product Manager at EMD Chemicals
Product Manager at Invitrogen

Scientist at Geneformatics
Postdoctoral Fellow at The Scripps Research Institute

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2 more...

Education

University of California, Riverside
Duke University
University of Illinois

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Recommended

29 people have recommended Mary

Connections

500+ connections

Industry

Biotechnology

Mary Canady’s Summary

Biotechnology business development and marketing professional with a highly technical background in biochemistry and structural biology. Proven ability to drive diverse teams towards market-driven goals and to determine strategies for maximizing revenue potential. Expertise with life sciences and drug discovery areas with an emphasis on structural biology, signal transduction and cancer markets and researchers.

Mary Canady’s Specialties:

biotechnology marketing, life science marketing, product management, product development, marketing plans, branding, scientific writing, public relations, business development, emarketing, internet marketing, email marketing, web development, web design, blogging, social media

Mary Canady’s Experience

Founder

San Diego Biotechnology Network

(Biotechnology industry)

October 2008 — Present (1 year 2 months)

The SDBN is a new generation networking organization dedicated to improving communication between biotechnology professionals in the San Diego area. Monthly events are held, featuring interesting local companies or workshops. SDBN uses social media to grow its membership and to ensure that members can communicate and provide feedback to drive the group, which currently exists on LinkedIn, Meetup, Facebook, and Twitter.
Founder

Comprendia, LLC

(Privately Held; Biotechnology industry)

June 2008 — Present (1 year 6 months)

Comprendia specializes in the Marketing and Business Development needs of small to mid-size biotechnology and life science companies. We have brought together a diverse staff of Ph.D-level scientists, experienced marketers, and talented designers. We are passionate about working at the interface between science and business, and our goal is to help biotechnology companies realize their full potential. We integrate traditional marketing paradigms with new tools such as social media to help companies achieve long-term growth.
Director of Business Development

ActiveSight

(Privately Held; 11-50 employees; Biotechnology industry)

January 2007 — February 2008 (1 year 2 months)

• Management of business requirements and strategy for structural biology drug discovery research collaborations for a wide range of pharmaceutical and biotechnology companies. Effectively fostered long term, beneficial relationships with partners by facilitating communication between business development/R&D groups.
• Orchestrated the design and implementation of a new, highly interactive drug discovery conference with more than 250 attendees: http://fbld2008.com. Determined conference strategy and goals, organized, communicated, budgeted, forecasted, branded, promoted, and leveraged knowledge of the biotechnology industry and networking to make it a sell-out success. Conference was part of a strategy to position ActiveSight as an industry leader in Fragment-based Lead Discovery.
• Creation and coordination of all public relations, branding and online/print marketing materials, serving to effectively transition ActiveSight’s positioning from a CRO to a drug discovery company.
Product Manager

EMD Chemicals

(Public Company; 1001-5000 employees; Chemicals industry)

January 2004 — January 2007 (3 years 1 month)

• Strategically managed a large portfolio of Calbiochem phosphorylation research products, including product development, launch, promotion, and support. Worked with product management team to move towards a more market-driven organization through targeted in-house product development and OEM.
• Implementation of a program to improve EMD Biosciences’ internet presence, helping lead to a dramatic, sustained increase in web traffic and revenue. Coordinated internal and external resources to create and promote content-rich web resources which increased search engine indexing.
Product Manager

Invitrogen

(Public Company; 1001-5000 employees; IVGN; Biotechnology industry)

July 2002 — October 2003 (1 year 4 months)

• Developed marketing collateral, including print, seminar, tradeshow and e-commerce campaigns, resulting in measurable sales increases and market share growth for Invitrogen’s drug discovery products and services.
• Designed and commercialized an online oligonucleotide design/ordering application: www.invitrogen.com/oligoperfect Coordinated application development across multiple skill sets, including bioinformatics, R&D, IT, primer synthesis, and e-commerce groups.
Scientist

Geneformatics

(Biotechnology industry)

2000 — 2002 (2 years )
Postdoctoral Fellow

The Scripps Research Institute

(Non-Profit; 1001-5000 employees; TSRI; Research industry)

October 1996 — September 2000 (4 years )

Mary Canady’s Education

University of California, Riverside

PhD , Biochemistry , 1994 — 1996
Duke University

MS , Biochemistry , 1990 — 1993
University of Illinois

B.S. , Biochemistry , 1986 — 1990

Activities and Societies:

Alpha Chi Sigma

Additional Information

Mary Canady’s Interests:

marketing, business development, strategic marketing, tactical marketing, marketing communications, project management, marketing outsourcing, startups, product launch, drug discovery, structural biology, social media, biotechnology, life sciences

Mary Canady’s Groups:

San Diego Biotechnology Network (Founder)

BIO International Convention
Lifesciences Opportunities in US
ki work - powering the online business revolution
San Diego Business
French BioBeach
Venture Capital Cafe (+5000 Members)
Venture Capital
BayBio
LinkedIn Groups Product Forum
American Chemical Society
CleanTech
Biotech & Pharma Professionals Network
Life Sciences Outsourcing
Southern California Venture Capital Community
The Life Science Executive Exchange
Science & Technology Media Professionals™
Structure-Based Drug Design
San Diego Marketing Professionals
San Diego C-Level Executives
Scicasts B-to-B Science & Technology Network
USA Science Festival
AWIS San Diego
The Scripps Research Institute
San Diego Biotechnology Discussion Group
San Diego Professionals
San Diego Pharmaceutical Sales Network
Venture Capital Group
Fragment-based Drug Discovery
CRO and CMO, CRAMS (Contract Research/Development/Manufacturing Organizations) Professionals
BioSpace Biotechnology and Pharmaceutical Professionals group
Drug Design
Biotech Investment Group
Biotech Cluster Worldwide
San Diego Biotech Pharma Professional Social Network
Valuation in Life Sciences Network
Drug Discovery Services Outsourcing
Biotech Marketing Group
CONNECT
San Diego Biotechnology Network (SDBN)
SoCalBio
Society for Biomolecular Sciences (SBS)
SpinOut
STweM
Life Technologies
BIOCOM
Faculty of 1000
SDBN Stem Cell Group
Drug Discovery 2.0