President The MCMilker Group; Director of Social Media – LCO 2.O; CPG Trained Marketer; 2008 Shorty Award Winner
Greater Los Angeles Area
President The MCMilker Group; Director of Social Media – LCO 2.O; CPG Trained Marketer; 2008 Shorty Award Winner
Greater Los Angeles Area
(Entertainment industry)
August 2009 — Present (4 months)
Co-Director of Social Media efforts for Top Hollywood PR firm. Developing Social media program; provide advice and programs for clients.
(Marketing and Advertising industry)
June 2005 — Present (4 years 6 months)
Founder of marketing consulting firm focusing on using new media tools to meet classic marketing objectives. Key accomplishments include:
- Developed and managed winner of the first annual Shorty Awards For Best Green Content on Twitter - @greenmoms
-Key member of team that built Green Options Media environmentally focused blogs to 2.5 million monthly page views and profitability in less than two years by maximizing the use of social media, SEO and relevant content.
- Created and managed strategic social media program for Goddard Schools “Best Green Toy Contest”, which resulted in over 50 entries; coverage on top green blogs: Treehugger, MNN, etc. and ongoing brand exposure through “Best Green Toys” Facebook Page.
- Developed a comprehensive social media plan for Rightstart baby stores including Twitter and Facebook applications, blogger outreach and onsite blog plan; Created strategic plan and documents for Womego.com Community Manager program; Developed social media plan and blogger outreach effort for Family Matters board game