Marty Wesley

Current

• VP of Products at Bronto Software

Past

• Sr. Director of Marketing at rPath, Inc.
• Director, Product Management and Director, Consulting at Red Hat
• Marketing Manager at IBM

• Consultant at American Management Systems

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Education

• University of North Carolina at Chapel Hill - Kenan-Flagler Business School
• Duke University

Recommended

14 people have recommended Marty

Connections

396 connections

Industry

Computer Software

Marty Wesley’s Summary

Product Strategy, Product Design, Product Marketing

Marty Wesley’s Experience

• VP of Products

  Bronto Software

  (Privately Held; Computer Software industry)

  August 2008 — Present (1 year 4 months)

  • Repositioned company from low-end to mid-market email service provider with detailed business understanding and consultative advice as cornerstone of differentiation strategy.
  • Determined new product packaging, pricing, positioning, and promotion consistent with mid-market customer expectations.
  • Developed product collateral, product presentations, and sales materials and trained sales staff on new positioning and product packaging.
  • Established relationships and integrations with key e-commerce partners in the mid-market to reinforce company position and differentiation strategy.
  • Evaluated product features and functionality to align with company position and match competitive products.

• Sr. Director of Marketing

  rPath, Inc.

  (Computer Software industry)

  July 2005 — August 2008 (3 years 2 months)

  • Evangelized the virtual appliance concept to customers, partners, and analysts leading to adoption by industry leaders such as VMware, IDC, Citrix.
  • Identified target markets, key roles and messages to focus marketing and sales activities.
  • Managed execution of marketing campaigns to target markets.
  • Developed sales collateral, demos and presentations for delivery by inside and field sales.
  • Originated new product features, vetted designs with customers and developed formalized product requirements for engineering.

• Director, Product Management and Director, Consulting

  Red Hat

  (Public Company; RHT; Computer Software industry)

  March 2000 — July 2005 (5 years 5 months)

  Director of Product Management
  • Directed six product releases of Red Hat Linux and Enterprise Linux.
  • Lead transition from retail to enterprise product, including establishing product features, support requirements, pricing and promotion.
  • Gathered and analyzed product feedback and features from customers, hardware and software partners.
  
  Director of Consulting
  • Managed 40 consultants responsible for technical and business consulting services throughout North America.
  • Directed all service delivery and maintained corporate relationships with largest customers.
  • Drove formation of and presented and moderated at Client Advisory Board consisting of leading edge customers.

• Marketing Manager

  IBM

  (Public Company; IBM; Information Technology and Services industry)

  August 1999 — March 2000 (8 months)

  • Collaborated on product strategy for Websphere product line.
  • Created strategic asset map of products within Software Group leading to consolidation of multiple products under Websphere brand.

• Consultant

  American Management Systems

  (Public Company; 5001-10,000 employees; AMSY; Information Services industry)

  May 1994 — July 1997 (3 years 3 months)

Marty Wesley’s Education

• University of North Carolina at Chapel Hill - Kenan-Flagler Business School

  MBA , Business , 1997 — 1999

• Duke University

  BSE , Mechanical Engineering , August 1989 — May 1993

Additional Information

Marty Wesley’s Groups:

UNC Kenan-Flagler MBA Class of 1999,
Duke University Class of 1993

•    UNC Kenan-Flagler
•    UNC Kenan-Flagler MBA Class of 1999
•    Generation Red Hat