Martin Trussell

Current

• Sr. VP, Business Development & National Accounts at First Horizon Msaver

Past

• VP Sales & Marketing at Klais & Co, Inc.
• President at Trussell Advertising
• VP Account Services at Grand Valley Health Plan

• Dir National Accounts at Humana
• Senior Manager ASO at Humana
• Senior Marketing Manager at Humana
• Director of Marketing at Harrington Benefit Services

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Education

• The Ohio State University

Recommended

4 people have recommended Martin

Connections

298 connections

Industry

Marketing and Advertising

Websites

• First Horizon Msaver
• Health Plan Innovation Blog
• My Article in Benefits Selling

Martin Trussell’s Summary

Business development and marketing executive with broad experience in the healthcare benefits industry. Focus on convergence of health and wealth consumer-driven health plans, Health Savings Accounts (HSAs), and account based programs including multipurpose cards for FSA and HRA programs.Well-followed healthcare blogger: www.healthplaninnovation.com

Martin Trussell’s Specialties:

Strategic planning, marketing plan development, web and social networking strategies, public relations, strategic relationships development, and large account sales.

Martin Trussell’s Experience

• Sr. VP, Business Development & National Accounts

  First Horizon Msaver

  (Public Company; FHN; Banking industry)

  January 2006 — Present (4 years )

  - First Horizon Msaver is one of the largest and fastest growing HSA administrators in the country.
  - Developing strategic business partnerships.
  - Large account sales and relationship management.
  - Brand development, public relations, trade show speaker, website traffic growth, blogger and article writer.
  - Strategic planning, business plan & sales strategy development, industry thought leadership, legislative advocacy.

• VP Sales & Marketing

  Klais & Co, Inc.

  (Privately Held; 51-200 employees; Insurance industry)

  2005 — 2006 (1 year )

  • Klais & Company is a third party health benefits administrator that manages health, dental, vision, FSA’s and prescription drug programs for self-funded employers and fully-insured student health plans throughout the US.
  • Developed strategic marketing plan to feature the company’s existing strengths while positioning it for growth in a Consumer Directed Health Care environment.

• President

  Trussell Advertising

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  January 1997 — December 2005 (9 years )

  • Trussell Advertising is a full-service integrated marketing communication firm specializing in the healthcare and financial services industries.
  • Developed off-line and on-line creative and account management teams to provide responsive strategic and creative services to a variety of healthcare and banking clients.

• VP Account Services

  Grand Valley Health Plan

  (Financial Services industry)

  1996 — 1998 (2 years )

  • With 20,000 members, six primary care centers and a free-standing out-patient surgical center, Grand Valley Health Plan is staff model HMO recognized for the delivery of exceptional health care quality.
  • Led the sales and marketing team, and manage the PR, Member Services, Enrollment and Billing Departments.

• Dir National Accounts

  Humana

  (Public Company; HUM; Insurance industry)

  1993 — 1996 (3 years )

  • Humana Inc., headquartered in Louisville, Kentucky, is one of the nation's largest publicly traded health benefits companies, with approximately 6.6 million medical members located primarily in 18 states and Puerto Rico.
  • Led the corporate sales team targeting employers with locations in two, or more, Humana Health Plan markets; including RFP responses and contract renewals.

• Senior Manager ASO

  Humana

  (Public Company; HUM; Insurance industry)

  1989 — 1993 (4 years )

  - Provided expertise and sales assistance to local Humana market offices to affect large self-funded account sales.

• Senior Marketing Manager

  Humana

  (Public Company; HUM; Insurance industry)

  1984 — 1989 (5 years )

  - Provided marketing leadership for the launch of Humana's first Medicare product, the Humana Gold Plan.
  - Developed marketing plans and allocated annual budget of over $11mm to various direct response advertising, sales promotion, and marketing research activities.
  - Founded the Humana Seniors Association

• Director of Marketing

  Harrington Benefit Services

  (Public Company; 51-200 employees; Insurance industry)

  1980 — 1984 (4 years )

  • Harrington (formerly R.E. Harrington) is a national leader in health care, dental, FSA and COBRA claims administration, featuring a broad spectrum of data analysis and medical management programs.
  • Broker development as well as direct to employer sales of self-funded health plan administration.

Martin Trussell’s Education

• The Ohio State University

  Journalism , Public Relations

Additional Information

Martin Trussell’s Websites:

• First Horizon Msaver
• Health Plan Innovation Blog
• My Article in Benefits Selling

Martin Trussell’s Interests:

Marketing, brand building, new technologies, consumer-driven health care, personal fitness, political and military history, and playing guitar.

Martin Trussell’s Groups:

•    Inbound Marketers - For Marketing Professionals
•    Healthcare Communication & Marketing Association
•    eMarketing Association Network
•    Speakers and Panelists
•    Prepaid Professionals
•    Chief Marketing Officer (CMO) Network
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Alumni of The Ohio State University
•    National Association of Health Underwriters
•    Social Media Marketing
•    Benefits Selling
•    Medical Banking
•    Health and Wellness Product Information Group
•    Healthcare Bloggers
•    Health 2.0
•    Healthcare 2.0
•    ICMG
•    Boston Marathon finisher
•    Healthcare Information and Management Systems Society
•    Health Executives Network
•    HealthCare & Wellness Innovators, Medical, Pharmaceuticals & Biotech Innovation Health Care Network
•    twitter innovators Innovation & Creativity Network of Tweeters
•    Consumer Directed Healthcare
•    Forum for Healthcare Strategists
•    The Crumple It Up Innovation Network
•    JobAngels
•    Health Spending Accounts Society
•    ECFC
•    Healthcare Payments Automation
•    Health Plan Innovation Network

Martin Trussell’s Honors:

2006 - First Power Award Finalist
2007 - Most Innovative CDHC Product, Custodial Bank
2007 - Best In Class HSA Welcome Kit
2008 - Best CDHC Card Program
2008 - Consumer Directed Health Care Certification
2009 - Celent Model Bank

Martin Trussell’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch