Marketing and Advertising Executive
Greater Boston Area
- Current
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- Marketing Manager at DevTech Labs, Inc.
- Past
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- Sales/Marketing Manager at Monarch Instrument
- Field Service Engineer/Vibration Analyst at Rockwell International (ENTEK)
- Regional Sales at SKF Condition Monitoring
- Illustrator at United States Marine Corps
- Education
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- Regis University
- Art Institute of Colorado
- Recommended
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1 person has recommended Martin - Connections
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18
connections
- Industry
- Marketing and Advertising
- Websites
Martin Morrissey’s Summary
Sales/Marketing veteran with eleven successful years of experience managing: SEO, SEM, PPC, e-commerce, affiliates, banner advertising and direct e-mail/database promotions. I also have sixteen years experience in traditional marketing/advertising through print media. I was trained at the Art Institute of Colorado in Advertising Design.
My internet marketing experience spans everything from simple web creation with e-commerce to keyword and transactional analysis. I have taken websites from concept to sales channel with annual revenue growth of 60% or more. I can offer seasoned analytical insights and experience in numerous web analytical tools.
In addition to my marketing experience, I am a consummate sales professional and posses highly developed customer/client service skills to include account management, effective and persuasive presentation and problem resolution.
Objectives and goals include to contribute my creativity, knowledge and expertise toward directly increasing revenues in a professional sales, marketing or customer service division/company.
Martin Morrissey’s Specialties:
My specialized skills include: digital media marketing with SEM, SEO, PPC, affiliate and distributor management, media buying, e-mail and e-newsletter blasts. I offer seasoned analytical expertise in internet marketing combined with 16 years of traditional print marketing. Senior Manager with financial and personnel experience.
Martin Morrissey’s Experience
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Marketing Manager
DevTech Labs, Inc.
(Design industry)
November 2007 — Present (2 years 1 month)
Manage all aspects of marketing for premier engineering and manufacturing company. Website creation and optimization, PPC, media buying, and sales collertal generation. Combining 11 years of digital marketing with 21 years of traditional print marketing to achieve comprehensive approach.
I also provide daily sales managerment to include: prospecting, lead fulfillment,CRM and extensive quoting for services and products. -
Sales/Marketing Manager
Monarch Instrument
(Privately Held; 51-200 employees; Electrical/Electronic Manufacturing industry)
August 1997 — February 2007 (9 years 7 months)
Sales Manager directing double-digit growth each of the past nine years. Annual sales of $7 million. Daily direction of diverse sales channels including: Catalog, OEM, Distributor, Representative and Consumer. Under my direction the
company grew 38%.
Executive Budgeting-Responsible advertising/marketing budget and sales forecasting.
Personnel Management- Direct an immediate staff of six: Product Managers, Sales Engineer and three support staff. Hire/fire and performance reviews.
Direct interaction with Engineering to research, design and develop new products and new markets.
Art Direction-Design and develop all visual marketing materials for print, web and interactive.
Web Master-Design and launch e-commerce site with average annual growth of 57%. Collaborate/manage creative and programmers. SEO/SEM
Advertising Director-Manage all print, direct mail, electronic and PPC campaigns. Developed ROI evaluation and web analytics for all marketing and advertising. -
Field Service Engineer/Vibration Analyst
Rockwell International (ENTEK)
(Public Company; 5001-10,000 employees; Information Technology and Services industry)
January 1995 — March 1997 (2 years 3 months)
Consultant services provided in advanced asset management technologies including vibration analysis, laser alignment, oil analysis, infrared and ultrasonic analysis of rotating equipment. Training maintenance professionals in fundamentals of condition monitoring techniques, hardware and software. Assist Maintenance Managers in developing condition-monitoring programs and justification through ROI.
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Regional Sales
SKF Condition Monitoring
(Public Company; Marketing and Advertising industry)
1992 — 1995 (3 years )
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Illustrator
United States Marine Corps
(Marketing and Advertising industry)
1980 — 1987 (7 years )
Martin Morrissey’s Education
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Regis University
Communications 1996 — 1997
Extensive/continuing course work towards a Bachelor of Arts in Communication.
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Art Institute of Colorado
1978 — 1980
Additional Information
Martin Morrissey’s Websites:
Martin Morrissey’s Interests:
Football Coach-High School and Youth past ten years, Avid Motorcyclist, Certified Vibration Analyst.
Martin Morrissey’s Groups:
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eMarketing Association Network -
Communication Arts -
Green Packaging Forum
Martin Morrissey’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
