LinkedInMarty Malone

Marty Malone

Project Coordinator at UI LABS

Location
Chicago, Illinois
Industry
Marketing and Advertising
Previous
  1. Impact Engine,
  2. Techstars Chicago | Project Fixup,
  3. Ready for Hillary PAC
Education
  1. University of Illinois at Urbana-Champaign
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415connections
University of Illinois at Urbana-Champaign

University of Illinois at Urbana-Champaign

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Background

Experience

Marketing/Communications

Impact Engine
(4 months)Chicago, Ill.

• Successfully helped place a company on WGN afternoon news for a four minute feature story regarding their Thanksgiving initiative
• Managed the company’s social media accounts on a daily basis, including Twitter, Facebook, LinkedIn and Google Plus
• Recorded weekly video pitches with all eight Impact 2 companies, while helping each CEO work on best pitch practices every Friday
• Wrote blogs that helped position Impact Engine as a thought leader in the Impact Investing and Social Entrepreneurship space

Public Relations and Business Development

Techstars Chicago | Project Fixup
(4 months)Chicago, Ill.

• Led public relations efforts, which resulted in Project Fixup being featured on ABC 7 News Chicago, NBC 5 Chicago, CBS 2 Chicago, Fox Chicago News, The Chicago Suntimes, Huffington Post, Grid Chicago, Chicago Reader, Chicago Magazine, etc.
• Interacted with customers, both happy clients and confused, sometimes angry clients via Twitter and Facebook, as well as email
• Designed graphics for each ‘fixup theme’ that was put on, which were shared in emails and via social media outlets
• Had the absolute best summer of my life in Techstars, where I learned so much from the best in the industry on a daily basis

Graphic Designer

Ready for Hillary PAC
(5 months)Chicago, Ill.

• Designed graphics to be shared across all social media channels
• Designed the PAC's official Tumblr page at readyforhillary.tumblr.com
• Graphics I designed amassed over half a million likes on Facebook

Senior Marketing Intern

University of Illinois at Urbana Champaign Office of Technology Management
(2 years 5 months)Champaign, Ill.

• Gained over 1,000 Twitter followers for @ILinnovations by positioning the OTM as the main source for Illinois innovation news
• Built relationship with University’s official social media account to launch new ‘Final Four’ campaign for University technologies
• Wrote most popular press release in office’s history that garnered over 2,000 unique views on BusinessWire
• Design advertisements and other marketing materials for different events put on by the office and outside partner organizations
• Produced a couple of videos and designed informational marketing materials for University-licensed technologies

Vice President - Public Relations

American Advertising Federation at Illinois
(1 year)Champaign, Ill.

• Chosen as AAF Illinois’ first ever VP of Public Relations after showing a wide array of experience and knowledge of field
• Lead team of over 40 students in 4 different committees: Public Relations, Media Relations, Event Planning and Street Team
• Traveled to Washington D.C. with 6 other AAF Illinois exec board members to represent the only chapter with 500+ members
• Worked with TwoTen advertising agency in Chicago to be a brand ambassador for SourPunch at their LiveWire event in Urbana

Constituent Outreach Intern

Illinois State Senate Democratic Caucus
(3 months)Champaign, Ill.

• Compiled list and corresponding map of public and private human service organizations for targeted marketing distribution
• Organized a dataset of over 60 different senior citizen assisted-living homes in both Champaign and Vermillion counties
• Helped write email blasts to publicize and gain feedback for different events put on by State Senator and State Representative

Communication Intern

City of Chicago, Department of Innovation and Technology
(4 months)Chicago

• Applied for a not-yet-existing position as a communications intern and the idea was accepted by the city’s CIO
• Proposed ‘Best Civic App’ award category for BuiltInChicago’s Moxie Awards, BIC project manager and CTO supported
• Helped the Deputy CIO and team in Mayor’s office write RFP for new official City of Chicago mobile application
• Worked with Mayor’s office to build media and twitter lists for influential reporters in the Chicago technology scene
• Attended weekly Open Gov. Hack Nights at 1871, met local app developers and collected info for city’s new digital hub

Daily Illini Staff Member

Illini Media
(2 years 11 months)Champaign, Ill.

• Daytime Assignment Editor – Oversaw newsroom for 3-hour shifts where I was in charge of updating site with breaking news
• News Reporter – Wrote two news stories per week, with a couple of them being featured on the front page of the newspaper
• Features Reporter – Covered the Greeks and Campus beat on the nation’s largest Greek-affiliated campus
• Copy Editor – Edited between 4-5 articles 2 nights a week to fit designed space, also wrote attractive print and web headlines
• Web staff – Posted articles to the website every night and helped manage the DI’s social media outlets and nightly email blast

Campaign Staff Intern

Friends of Frerichs
(4 months)Champaign, Ill.

• Worked with Campaign Manager to help organize detailed contact information for a list of possible donors
• Called many, many of said possible donors to invite them to an official campaign golf-outing fundraiser
• Got my taste of the campaign life by stuffing, stamping and mailing an uncountable number of envelopes

Constituent Services Intern

Office of Illinois State Senator Mike Frerichs
(9 months)Champaign, Ill.

• Was in charge of between 3-5 constituent cases at any given time, where I acted as a liaison between constituent and the state
• Stayed informed on state issues and Senator Frerichs’ views on them so I could accurately answer questions from constituents
• Wrote official responses on behalf of the Senator concerning legislation he’s voted on which were then mass emailed out

Digital Media Intern

SouthtownStar
(3 months)Tinley Park, Ill.

• Hired as the newspaper’s first ever Digital Media Intern for the entirety of Summer 2010, worked 10 to 4 every weekday
• Wrote script for, shot, edited and uploaded weekly news recap video “The Wrap,” which went live on Friday afternoons
• Gained 50 Twitter followers and just over 100 Facebook “likes” over the course of the summer by engaging followers

Skills

  • Facebook
  • Storytelling
  • Video
  • Social Media
  • Research
  • Advertising
  • Event Planning
  • Blogging
  • Public Relations
  • Team Leadership

Education

University of Illinois at Urbana-Champaign

Broadcast Journalism

Activities and Societies: American Advertising Federation, Society of Professional Journalists, Illini Public Relations Association

Honors & Awards

Vicariate V Youth Leadership Award, Illinois State Scholar, National Honors Society

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