EVP Corporate Development at Prosyna
- Vancouver, Canada Area
- Information Technology and Services
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Social media and digital media strategic marketing professional with more than 30 years international experience in the digital media, communications, consumer electronics, motion picture and video entertainment industries. Entrepreneur and a member of senior management at multiple digital media and technology startups. Former award winning newspaper, magazine and newsletter journalist.
Specialties: Social media strategy, content marketing, communications, strategic alliances & partnerships, media and technology licensing and distribution agreements, corporate development, company management, technology assessment & market research.
Co-founder of enterprise class social media management and analytics tool developer. Responsible for business strategy, including business models, pricing, partner acquisition & relations and communications.
Customers use Prosyna to manage their social media outreach so they can convert their online audience to customers, donors and supporters. Prosyna delivers the response analytics that identify the messaging, timing and content that drive target audiences to the content, signup pages and eCommerce pages that help drive revenue.
Digital media consultant for content creation and distribution companies and consumer electronics manufacturers. Initiated and concluded digital media distribution agreements, content licensing agreements and strategic alliances with leading HDTV manufacturers, digital imagery providers and connected TV platform developers.
Managed and executed strategic development, licensing and distribution partnerships with consumer electronics device makers, content distributors and related companies. Executed technology licensing and content distribution agreements with five of top 10 HDTV brands. Executed imagery licensing agreements with leading content providers including the Metropolitan Museum of Art, the Museum of Modern Art and Getty Images.
Technology and IP assessment for high tech with a focus on digital compression, content protection and media distribution.
Led strategic initiatives, including partnerships and technology licensing for networked home entertainment platform and consumer product developer
Led all business development activities, including technology licensing, strategic partnerships, industry initiatives and related activities for this MPEG-4 software developer. Initiated and concluded technology licensing agreements with tier 1 chip makers, IPTV platform developers, Hollywood motion picture studios and other early adopters of MPEG-4 technology.
Co-founded market research firm focused on emerging consumer digital media technologies. Sold share in company in December 2000.
Founded the first technology newsletter to focus on digital compression and related technologies for the consumer electronics, cable and satellite TV and related media industries. Sold company in December 2000.
Freelance writer for newspapers, magazines and newsletters. Included weekly articles for the business desk at Newsday, the NYC daily, from 1987-89, technology special sections for Business Week, and features, reviews and hard news coverage for a variety of entertainment/consumer electronics industry trade and consumer publications.
Editor of Consumer Electronics Monthly, the leading consumer electronics industry trade magazine of that time. Responsible for all editorial aspects including content, design and focus.
Volunteer Experience & Causes
Opportunities Marty is looking for:
- Skills-based volunteering (pro bono consulting)
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Organizations Marty supports:
Very basic French
- Corporate Development
- Product Development
- Strategic Alliances
- Digital Media
- Social Media
- Market Research
- Social Media Marketing
- Social Media Strategy
- Content Strategy and...
- Company Strategy
- Content Strategy
- Product Management
- Strategic Partnerships
- Go-to-market Strategy
- Business Development
- Marketing Strategy
- Enterprise Software
- Business Strategy
- Executive Management
- Mobile Devices
- Competitive Analysis
- Product Marketing
- Digital Strategy
- Thought Leadership
- Lead Generation
- Intellectual Property
- Social Media Analytics
- Mobile Marketing
- Mobile Applications
- Online Marketing
- Digital Marketing
- Venture Capital
- Online Advertising
- New Media
- See 30+ See less
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