Marty Bird

Current

Director of Marketing at Patronpath

Past

Director of Client Services & Support at Compendium Blogware
Director of Communications at Wild Birds Unlimited, Inc.
Editor - Photographer at Indiana Farm Bureau, Inc.

News Photographer / Editor at WXIN-TV Fox 59

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Education

Indiana University Bloomington
Shoals High School

Recommended

8 people have recommended Marty

Connections

156 connections

Industry

Marketing and Advertising

Marty Bird’s Summary

Experienced in providing technology based marketing and communications solutions, specializing in email marketing and corporate blogging. Skill areas include strategic/creative planning and implementation, email marketing, account management, project management and support, budgeting, staff management, training and presentation. Proficient and experienced with Salesforce.com CRM, ExactTarget email marketing, keyword research for search engine optimization, Compendium Blogware.

Marty Bird’s Specialties:

Salesforce.com, email marketing, project management, strategic planning, customer services, excellent written and oral communications skills, HTML, Photoshop

Marty Bird’s Experience

Director of Marketing

Patronpath

(Privately Held; 1-10 employees; Marketing and Advertising industry)

March 2008 — Present (1 year 9 months)

Champion all marketing activities, responsible for planning and execution of the most effective marketing activities to drive the fastest client and revenue growth for Patronpath.

- Management, creation and tracking of email campaigns for prospects, clients, partners
- Website management
- Case study, white paper, customer testimonial research and writing
- Press releases
- Webinar creation for training and execution
- Trade show coordination
Director of Client Services & Support

Compendium Blogware

(Privately Held; 11-50 employees; Computer Software industry)

July 2007 — February 2008 (8 months)

My goal at Compendium Blogware was to help build the organization into one known by its clients for outstanding levels of customer service. The product is solid, so building trust and retaining our customers based on the service they receive is paramount.

Overview
Direct all aspects of client services and support, account management, client communication including account setup, training, ongoing support, client retention as well as implementing key initiatives to help ensure success with the software.

Accomplishments
- Manage initial account setup; develop and implement client training and education programs through email newsletters, webinars, phone and face-to-face contact.
- Provide clients with business advice and support related to their organizational blogging goals.
- Develop and implement email marketing educational programs to support clients.
- Hire, supervise and coach staff of three account managers.
Director of Communications

Wild Birds Unlimited, Inc.

(Privately Held; 11-50 employees; Retail industry)

July 1995 — July 2007 (12 years 1 month)

As director or communications, I directed all system-wide communication to the franchise store owners as well as developed, implemented and supported internet-based programs to help ensure operational success at the store level.

Innovate and direct implementation of technology that strengthens the brand. Direct effective communication strategies to strengthen the franchise owner experience.

Accomplishments
- Developed and deployed email marketing strategy at both retail store and corporate level enabling quick and cost effective communication channel to customer.
- Launched web-based marketing collateral creation and customization tool to save storeowners time and money through easy to use interface. Also includes complete database of articles, documents and images for use in creating local marketing collateral. Results in powerful time savings and unified ordering interface.
Editor - Photographer

Indiana Farm Bureau, Inc.

(Non-Profit; 51-200 employees; Media Production industry)

November 1992 — June 1995 (2 years 8 months)

Combined the use of print, audio and video to maximize communications objectives. Developed and implemented media training programs for county leadership. Led team in statewide training sessions. Wrote and edited various print communications, including news releases and magazine articles. Provide technical and presentation expertise for meetings and events. Increased use of video as corporate communications tool with quality video acquisition, editing, and suggested treatment enhancing company’s communications objectives.
News Photographer / Editor

WXIN-TV Fox 59

(Privately Held; 51-200 employees; Broadcast Media industry)

February 1987 — November 1992 (5 years 10 months)

Performed creative and imaginative video recording and editing of news for nightly broadcast under intense deadline pressure. Exhibited exceptional news judgment and communication skills. Possessed excellent judgment in terms of color, balance, composition, and sound. Winner National Press Photographers Association award.