Marty Abbott

Marty Abbott

Managing Partner, Co-Founder AKF Partners

Phoenix, Arizona Area
Management Consulting

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Marty Abbott's Overview

  • Chief Operating Officer (COO) at Quigo
  • SVP/CTO at eBay
  • Officer at US Army and USANG
  • Director - Applications Development at Gateway

500+ connections

Marty Abbott's Summary

Co-Founder of growth and scalability advisory firm AKF Partners. Co-author of The Art of Scalability and Scalability Rules from Addison-Wesley and The Power of Customer Misbehavior from Palgrave/Macmillan.

Marty Abbott's Experience

Co-Founder and Managing Partner

AKF Partners

Partnership; 1-10 employees; Management Consulting industry

January 2007Present (7 years 9 months) Fountain Hills, Arizona

We focus on helping companies scale their technology and product platforms and align their technology strategy to achieve their corporate strategy, objectives and goals. We are unique in that our firm is composed of former executives in both startup and Fortune 500 companies. When you work with us, you work with partners that have hands on operating experience with creating, operating and maintaining systems that have handled extremely high transaction volumes, hyper-growth and have maintained the highest levels of quality and availability.

Chief Operating Officer (COO)


Privately Held; 51-200 employees; Internet industry

July 2005January 2007 (1 year 7 months)

Responsible for company strategy, product strategy, product management, engineering, technology and site operations, partner development and customer support for an advertising technology services company.



Public Company; 10,001+ employees; EBAY; Internet industry

October 1999July 2005 (5 years 10 months)

Responsible for infrastructure, infrastructure architecture and operations of all of eBay's sites worldwide. Responsible for corporate technology including ERP systems and eBay's datawarehouse. Responsible for software development and engineering for PayPal and non-eBay branded trading platforms (e.g. Internet Auction Co. in Korea). Direct reports included the CTO of PayPal, CIO of eBay, VP QA of eBay and VP of Infrastructure and Operations at eBay.

Government Agency; 10,001+ employees; Military industry

19902003 (13 years)

Director - Applications Development


Privately Held; 5001-10,000 employees; Computer Hardware industry

19981999 (1 year)

Marty Abbott's Publications

  • Scalability Rules

    • Addison-Wesley
    • May 15, 2011

    50 Rules for Scaling Websites

  • The Art of Scalability

    • Addison-Wesley
    • December 16, 2009

    The Art of Scalability covers what business leaders must know to build products that can scale to meet any business demand. Drawing on their unparalleled experience managing some of the world’s highest-transaction-volume Web sites, the authors provide detailed models and best-practice approaches available in no other book.

  • The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers

    • Palgrave Macmillan

    To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

Marty Abbott's Skills & Expertise

  1. Start-ups
  2. Management
  3. Architecture
  4. Product Management
  5. Business Strategy
  6. Entrepreneurship
  7. Strategy
  8. Strategic Planning
  9. Product Development
  10. Team Building
  11. Scalability
  12. High Availability
  13. E-commerce
  14. SaaS
  15. Leadership
  16. Cloud Computing
  17. Consulting
  18. Software Development
  19. Strategic Partnerships

Marty Abbott's Patents

Marty Abbott's Education

United States Military Academy at West Point

BS, Computer Science


University of Florida

MS, Computer Engineering


Case Western Reserve University - Weatherhead School of Management

Doctor of Management (D.M.)


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