Martin Wesley

Current

President & Co-Founder at Mercantile Platforms, LLC.

Past

CTO at Dragon Media Online, Inc.
Vice President at Efficient Frontier
Founder & CEO at BlackFoot Inc.

Sr. Director at Atlas DMT
MANAGING DIRECTOR, ASIA PACIFIC at OneDigital (previously OneMedia Asia Limited)
DIRECTOR OF BUSINESS DEVELOPMENT, ASIA PACIFIC at DoubleClick Inc.
DIRECTOR OF BUSINESS DEVELOPMENT, UK at DoubleClick Inc.
DIRECTOR OF BUSINESS DEVELOPMENT, WEST COAST at DoubleClick Inc.
INTERACTIVE STRATEGIST, WESTERN REGION at Bernard Hodes Advertising
ACCOUNT EXECUTIVE, BUSINESS DEVELOPMENT at Austin Kight (now TMP Worldwide)

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Industry

Marketing and Advertising

Martin Wesley’s Summary

An entrepreneurial spirit. This is exemplified through founding, funding, and selling leading marketing intelligence firm BlackFoot Inc. Wesley has demonstrated experience in sales management, business development, internet media measurement technology, media buying/selling and agency experience, as well as design and development of marketing and analytics applications.

With over 15 years of experience working in global agencies and Internet media measurement companies in Asia Pacific, the U.K. and the U.S. In each respective market, Wesley has had the opportunity to work with advertisers, marketers, interactive and traditional agencies on developing effective digital marketing strategies.

Martin Wesley’s Specialties:

Sales management, business development, internet media measurement technology, media buying/selling and agency experience.

Martin Wesley’s Experience

President & Co-Founder

Mercantile Platforms, LLC.

(Marketing and Advertising industry)

May 2009 — Present (3 months)

The next big thing.
CTO

Dragon Media Online, Inc.

(Privately Held; Internet industry)

November 2008 — May 2009 (7 months)

As Chief Technology Officer, Martin leads Dragon Media Online's team of engineers and application developers on development and refinement of DMO's marketing technology and data products.
Vice President

Efficient Frontier

(Privately Held; 51-200 employees; Internet industry)

November 2007 — November 2008 (1 year 1 month)

Efficient Frontier is the leading provider of Search Engine Marketing (SEM) tech solutions.
Founder & CEO

BlackFoot Inc.

(Privately Held; 51-200 employees; Marketing and Advertising industry)

April 2004 — November 2007 (3 years 8 months)

Founded in 2004 by Martin Wesley, BlackFoot, Inc. leads the business analytics industry with custom-built analytics solutions that translate clients’ strategies into analytical management environments. BlackFoot specializes in the integration of disparate online and offline data sources, designing data sets optimized for industry and function, and providing answers for the changing needs of Business Intelligence. www.blackfootinc.com
Sr. Director

Atlas DMT

(Public Company; 201-500 employees; AQNT; Internet industry)

June 2002 — April 2004 (1 year 11 months)

Responsibilities:
Deliver on client needs.
Develop Atlas DMT’s Western region through increased and profitable sales, implementation of best practices, and development of a strong sales team, and pipeline that exceed gross revenue and margin contribution targets.
MANAGING DIRECTOR, ASIA PACIFIC

OneDigital (previously OneMedia Asia Limited)

(Privately Held; 11-50 employees; Marketing and Advertising industry)

August 2001 — April 2002 (9 months)

Responsibilities:
Expand Australia-based interactive marketing agency into North Asia. Build a team that can successfully and quickly adapt the business model to the Asian market environment and business requirements.
• Established OneMedia’s first international office, including managing sales and marketing, finance, production, quality, logistics, IT, human resources and administration functions of the operations.
• Successfully managed local team of five based in Hong Kong, including hiring, training and mentorship.
• Enhanced existing product suite with data and measurement driven solutions to meet market demands.
• Developed and managed financial model, point of profitability and sales forecasting models.
• In eight months, met business and profitability targets through acquiring key accounts including American Express, Financial Times, Hewlett Packard Singapore, Modem Media, Monster.com Asia, Pacific Century Cyberworks (PCCW) and Standard Chartered Bank.
DIRECTOR OF BUSINESS DEVELOPMENT, ASIA PACIFIC

DoubleClick Inc.

(Public Company; 1001-5000 employees; DCLK; Marketing and Advertising industry)

March 2000 — August 2001 (1 year 6 months)

Responsibilities:
Replicate the success of U.S./West Coast DoubleClick Technology operation across Asia.
• Successfully trained and managed a team of 15 located in Australia, China, Hong Kong, India, Japan and Korea.
• Supported Country Managers, local sales and account management teams to win and maintain business by developing tailored product offerings and solutions that would compete effectively in each market.
• Secured overall regional exclusive technology relationships with agencies, including AdXplorer Beyond Interactive, Carat, Diamond, Dentsu, eMitch, EURO RSCG, Impiric, Mindshare, Modem Media, OneMedia and Universal McCann.
• Speaker at numerous tradeshows, workshops and educational classes, including Asia Corporate Branding Symposium Singapore; DoubleClick InSight 2001; and Internet World Hong Kong, Korea and Singapore.
DIRECTOR OF BUSINESS DEVELOPMENT, UK

DoubleClick Inc.

(Public Company; 1001-5000 employees; DCLK; Marketing and Advertising industry)

January 2000 — March 2000 (3 months)

Responsibilities:
Aggressively pursue new business in the U.K. and train local sales staff prior to moving to Hong Kong to maintain momentum over the long run.
DIRECTOR OF BUSINESS DEVELOPMENT, WEST COAST

DoubleClick Inc.

(Public Company; 1001-5000 employees; DCLK; Marketing and Advertising industry)

November 1998 — March 2000 (1 year 5 months)

Responsibilities:
Build sales and account management team to win and service a world-class client list. This included staffing and training a local business development and account management team of eight people, developing sales strategy plans and unique selling proposition in the market and meeting annual targets.
• In one year displaced top two competitors as market leader.
• Exceeded revenue targets, and met company target margin contribution goals.
• Established a strong client base that including Alta Vista, Charles Schwab, Circle/Rockpile, CKS/USWeb, eTrade, FCB, Mediasmith, Microsoft, Modem Media, OfficeDepot.com, SFInteractive, Universal McCann/A&L, Verio and Wieden & Kennedy.
INTERACTIVE STRATEGIST, WESTERN REGION

Bernard Hodes Advertising

(Public Company; 501-1000 employees; Marketing and Advertising industry)

October 1997 — November 1998 (1 year 2 months)

Responsibilities:
Develop strategy for West Coast Interactive team (15 western region markets) and build business through consultation on client Internet strategies, including Web site design, development and maintenance.
• Key driver in expanding revenue model through development of industry-leading Interactive products, services for clients and internal development, implementation of company-wide educational tools on Web advertising.
• Development of RADNet, an exclusive advertising network that leverages DoubleClick’s DART Technology.
• Secured Interactive business with key accounts, including @Home Network, Apple, Honeywell, KLA-Tencor, Lockheed Martin and Sun Microsystems. Responsible for managing account service, creative and programming teams on interactive projects.
• Speaker at numerous tradeshows, workshops and educational classes, including BHA Symposiums, IPMA, IQPC, NCHRC and San Jose State University.
ACCOUNT EXECUTIVE, BUSINESS DEVELOPMENT

Austin Kight (now TMP Worldwide)

(Privately Held; 201-500 employees; Marketing and Advertising industry)

September 1995 — October 1997 (2 years 2 months)

Responsibilities:
Develop and manage new business opportunities with leading Silicon Valley/Bay Area corporations through building relationships with key decision-makers through cold-calling, lead qualification, initial face-to-face meetings and final presentation/pitches.
• Top salesperson nationwide within first year in the industry. Exceeded annual goals.
• First salesperson to integrate the Internet into client strategy as a primary advertising, communications medium.
• Clients included ATI, GEC Plessey, General Magic, Quickturn Design Technology, Ricoh Corporation, SAP Technology, Silicon Storage Technology and Yahoo!
• Worked with multiple creative and account service teams to develop client strategy and implementation, including campaign’s overall tone/manner, unique selling propositions and timely execution.