
Web Designer and Social Media Consultant
Greater Philadelphia Area

Web Designer and Social Media Consultant
Greater Philadelphia Area
Web Designer, Social Media Consultant, SEO Specialist
Proficiency in HTML, PHP, CSS, MYSQL. Heavy use of Abobe Dreamweaver, Photoshop. Expert in all of the leading content management systems including Drupal, WordPress, Movable Type, Joomla. Experienced in Search Engine Optimization techniques and analytic tracking methods, A/B Testing and internal Site Optimization. Close follower of Web 2.0 developments, have built Social Media campaigns around Facebook, Twitter, Youtube and LinkedIn.
(Privately Held; Publishing industry)
January 2008 — Present (1 year 11 months)
Author of "Web 2.0 Mashups and Niche Aggregators," published 2008. Continue to blog on O'Reilly Broadcast, focusing on issues of nonprofits and social media.
(Information Technology and Services industry)
March 2006 — Present (3 years 9 months)
Social media consultant and web developer. Strong focus on customized Content Management Systems and Social Media branding. Notable work has included Flickr & Youtube integration, Facebook Fan Page creation and Google Adwords campaigns.
(Religious Institutions industry)
June 2005 — Present (4 years 6 months)
A popular Social Media site for Friends, the central hub of the Quaker blogging community. QuakerQuaker is a group-edited site currently built on the Ning platform.
(Information Technology and Services industry)
February 2008 — March 2009 (1 year 2 months)
Focus on content management systems, search engine optimization, site optimization via A/B testing.
(Online Media industry)
September 1995 — September 2008 (13 years 1 month)
A ground-breaking portal for U.S. peace groups. Within a few years of its 1995 establishment, it had become web host to a majority of the U.S. peace movement, with prominent clients including Fellowship of Reconciliation, the War Resisters League and Pax Christi. Martin acted as webmaster, designer and content manager and began a pioneering blog in late 1997. Articles were republished widely, including a Op/Ed in USToday and a feature article in the New York Times technology section.
(Religious Institutions industry)
October 1998 — September 2006 (8 years )
Designed and maintained five company websites. Managed bulk email and related Internet communications. Wrote detailed annual website reports, tracked online references and search engine visibility. Other responsibilities included publicity for member organizations.
(Non-Profit; 11-50 employees; Publishing industry)
September 2001 — March 2003 (1 year 7 months)
Put together sample article in each issue, marketed the site. Wrote biannual reports.
(Education Management industry)
1997 — 1998 (1 year )
Pulled together site, put together javascript-powered “worldometers” and other graphic representations of world economic indicators.
(Fund-Raising industry)
November 1994 — May 1997 (2 years 7 months)
Oversaw transition to independent 501(c)3 Nonprofit after the closure of its major project. Recruited a completely new board. Served as treasurer. Set new goals and mission for organization. NSEF continues to serve as incubator for emerging social advocacy projects.
(Non-Profit; 11-50 employees; Publishing industry)
October 1990 — July 1996 (5 years 10 months)
Also served as Production Co-Manager and Direct Mail Manager.
Bachelor of Arts , Philosophy/Honors , 1985 — 1989
Double major in Honors and Philosophy. Minored in Geography. Graduated Cum Laude.
Search engine optimization and internal site optimization. New media, Web 2.0. Using emerging platforms such as Facebook, Twitter & Friendfeed to build new business and networking relationships.
ReadWriteWeb, Citation in "Technology is Great but Are We Forgetting to Live?", 2009.
O'Reilly Media, Author, "Web 2.0 Mashups and Niche Aggregators," published 2008 as part of the Shortcuts Series.
Friends Journal, Author, "The World Is Hungry for What We've Tasted," October 2006.
Pickett Endowment for Quaker Leadership, Grantee, 2005.
USAToday, Op/Ed Writer, "Missiles Aren't the Answer," featured Opinion piece, November 16th, 1998
New York Times, Profile, "Iraqi Crisis Increases Activity on Peace Network," an article on Nonviolence.org by Lisa Napoli, February 21, 1998.
Friends Institute of Philadelphia Yearly Meeting, Fellowship, 1996.