Martin Smith

Current

• Chief Technology Officer at TruEffect
• Vice President DirectServe at TruEffect
• VP Development at TruEffect

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Past

• Snr Director Direct Marketing Apple Online Store at Apple Computer
• VP International at MatchLogic
• Director Database Marketing at Zones

• Director Databse at Hamilton Wright UK (Lowe Group)

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1 more...

Education

• University of London

Recommended

1 person has recommended Martin

Connections

259 connections

Industry

Marketing and Advertising

Websites

• My Company

Martin Smith’s Summary

Customer marketing veteran who delivers solutions and results that drive revenue and wring out the inefficiencies that kill performance and dilute effectiveness.

Never accept business as usual

There is always a better way

Statistics and data should be used for illumination not support of average performance

Relationships rule demographics are for analysts

Martin Smith’s Specialties:

Interactive Marketing, Direct marketing, Relationship Marketing, Single Customer View, CRM Development and Application, BI, Analysis, Consumer Privacy, Interactive Media, Ad Serving, Business Planning and Development, Product Innovation, International

Martin Smith’s Experience

• Chief Technology Officer

  TruEffect

  (Privately Held; Internet industry)

  March 2009 — Present (9 months)

• Vice President DirectServe

  TruEffect

  (Internet industry)

  August 2008 — Present (1 year 4 months)

  Evangelizing the DirectServe platform: Designed for advertisers to establish new performance standards for display media on web and devices DirectServe is the first fundamental change in media delivery providing improved performance and data insights.

• VP Development

  TruEffect

  (Privately Held; 11-50 employees; Online Media industry)

  April 2006 — Present (3 years 8 months)

  Developer of easy-to-use enterprise class ad delivery and workflow technology. TruEffect has redefined media operations for internet marketers with its breakthrough DirectServe platform

• Snr Director Direct Marketing Apple Online Store

  Apple Computer

  (Computer Hardware industry)

  2004 — 2005 (1 year )

  Responsible for retention marketing programs across online stores and developing direct marketing and CRM/Analytics competencies

• VP International

  MatchLogic

  (Public Company; Internet industry)

  1997 — 2001 (4 years )

  Seminal developer of a range of internet advertising capabilities. Sold to Excite Corp 1998

• Director Database Marketing

  Zones

  (Privately Held; Computer Hardware industry)

  1995 — 1997 (2 years )

  Developed decision support and data strategies to support circulation, programs, catalog, merchandizing and sales

• Director Databse

  Hamilton Wright UK (Lowe Group)

  (Marketing and Advertising industry)

  1990 — 1994 (4 years )

  Developed "data-driven creativity" by implementation of action-orientated data strategies.

Martin Smith’s Education

• University of London

  BA Hons , 1981 — 1984

  Activities and Societies:

  President BCUS (Bedford College Union of Students)

Additional Information

Martin Smith’s Websites:

• My Company

Martin Smith’s Interests:

Cycling, Triathlon, Skiing, Cooking

Martin Smith’s Groups:

•    Excite@Home Alumni
•    eMarketing Association Network
•    Online Advertising Professionals
•    Sr level Internet Marketers Group, Internet Marketing Professionals Only.
•    Behavioral Targeting Standards Consortium
•    Ad eXchange Experts
•    Conspiracy to Change Advertising
•    Digital Ad Targeting Innovation
•    Ad Exchange Professionals Worldwide

Martin Smith’s Honors:

Direct Marketing Association (DMA) awards: DMA Database Gold Award, 1992 (Clark's); EDMA Silver Award, 1992 (Clark's); DMA Loyalty Silver Award, 1993 (Natwest Bank); DMA Database Bronze Award, 1993 (Clark's); DMA Charity Gold Award, 1993 (National Canine Defense League); DMA Consumer Award, 1993 (Natwest); DMA Innovation Award, 1993 (Clark's); Overall Gold Award, 1993 (National Canine Defense League); EDMA Letter of Distinction, 1994 (National Canine Defense League); DMA Financial Services Silver Award, 1994 (Natwest); and DMA USA Gold, 1994 (National Canine Defense League)

Martin Smith’s Contact Settings

Interested In:

• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch