On-Demand, Independent, Software Solutions Marketing and OVUM Butler Group Associate Industry Analyst
United Kingdom
- Current
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- Technology Analyst and External Vendor Marketing Advisor at OVUM Butler Group
- Independent Software Solutions Marketing Specialist at MLG Consulting
- Past
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- Vice President Marketing at Aruna Plc
- Principal Analyst at Butler Group
- European Marketing Director at USoft ( Unisys Purchased TopSystems )
- European Marketing Director at USoft
- Co - Founder and Marketing Director at TopSystems UK
- Management Consultancy Services Manager at I.S.S.
- Head of Development / Head of IT at Janson Green Members Agency Lloyd's of London
- Management Consultant at AYMM (Ernst & Young)
- Software Development, Analysis & Design at EDS (Scicon Consultancy)
- Education
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- Manchester U.M.I.S.T.
- Recommended
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Martin Gandar BSc,CEng,CITP. WCIT’s Summary
INDUSTRY ANALYST, VP of MARKETING, BOARD LEVEL DIRECTOR AND NON EXEC,ON DEMAND, INDEPENDENT MARKETING SUPPORT, PRODUCT MARKETING, SOLUTIONS MARKETING, MARKETING COMMUNICATIONS, MULTI-CHANNEL MARKETING. OVUM BUTLER GROUP
Developed and deployed many winning sales, marketing and lead generation programs with a focus on measurable ROI. I bond well with Sales and have a complete commitment to being market driven. Created, positioned and launched numerous new solutions. Successfully repositioned previously marginal companies/solutions generating renewed market attention and increased revenue
Put simply, if you are thinking of launching a new software solution or need short to medium term marketing support then I offer a powerful combination of experience and skill. I will refresh your go to market positioning, and make your multi-channel marketing reflect that messaging in a clearer and more compelling fashion quickly and cost effectively.
Additionally as Associate Analysts of OVUM Butler Group I am able to create marketing collateral based on recent OVUM and Butler Group research that has the credibility and independence of OVUM Butler Group as the leading European Technology Analysts, yet is reworked to explain your particular solution's market position and your key strengths.
References, Examples of work, Services available at:
www.gandar.com.
e-mail martin@gandar.com
or call +44 (0)7770 366 566
Martin Gandar BSc,CEng,CITP. WCIT’s Specialties:
Corporate and Marketing Strategy, Leadership, Positioning and Messaging, Lead Generation, White Papers, Marketing Collateral, Web Site Review and Enhancement, Competitive Positioning, Return on Investment Papers RoI,. Contract and License Negotiation. Software Launch, Cost effecive use of resources, customer Case Reference Studies, Return on Investment (RoI) and Total Cost of Ownership (TCO) Papers.
Martin Gandar BSc,CEng,CITP. WCIT’s Experience
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Technology Analyst and External Vendor Marketing Advisor
OVUM Butler Group
(Information Technology and Services industry)
August 2004 — Present (5 years 4 months)
Martin offers high-grade advice on all aspects of bringing new technology or solutions to market, based on extensive personal experience as an Industry Analyst, Entrepreneur, V.P.Marketing and Management Consultant.
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Independent Software Solutions Marketing Specialist
MLG Consulting
(Partnership; 1-10 employees; Events Services industry)
January 2004 — Present (5 years 11 months)
Software Marketing Consultancy with particular emphasis on the repurposing and launch of new go-to-market propositions. We specialise in refining and promoting better structured and positioned solutions with all the aligned supporting marketing and collateral that will give consistency to the messages and drive success.
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Vice President Marketing
Aruna Plc
(Privately Held; 11-50 employees; Information Technology and Services industry)
January 2000 — April 2004 (4 years 4 months)
As a Senior Director I was reposnible for all aspects of the go to market strategy and launch for this company; Establishing and executing the sales and marketing strategy, the branding, competitive positioning and media and analyst relations.
I then created channel opportunities and established co-selling arrangements, that IO have managed for the last year with companies such as IBM and Systems Union.
At the same time I was heavily involved in legal negotiations OEM agreements and the VC investment. -
Principal Analyst
Butler Group
(Privately Held; 51-200 employees; Information Technology and Services industry)
January 1996 — December 1999 (4 years )
On returning from Amsterdam, where I had been professionally based for two years, I became an Associate Director of Butler Group – the largest independent IT and Technology focussed European Analyst Company – holding the role of Principal Analyst on Internet Affairs, managing Butler Group briefing style Management Conferences and running a newly created, London based, Intranet and Extranet Forum. In my few and very far between spare moments, I also dashed off a number of timely articles for the Butler Group newsletters.
Working for the Butler Group was extremely enjoyable but it also gave me ample opportunity to review emerging technologies – including, of course, the Coalescent technology that I couldn’t resist helping bring properly to market as Aruna Companion -
European Marketing Director
USoft ( Unisys Purchased TopSystems )
(Public Company; 201-500 employees; Marketing and Advertising industry)
April 1993 — June 1995 (2 years 3 months)
The role involved establishing and coordinating all European marketing activities, to ensure consistency of messages, and optimal usage of resources. The planning, development and execution of European wide marketing programmes, the interface with all European analyst organizations, and the liaison and management of the marketing relationship with our US Headquarters. The role mixed a need for considerable technical knowledge and experience with management consultancy, marketing , financial and both tactical and strategic planning.
USoft markets a leading client /server and internet application development technology based on business rules automation. -
European Marketing Director
USoft
(Information Technology and Services industry)
1993 — 1995 (2 years )
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Co - Founder and Marketing Director
TopSystems UK
(Computer Software industry)
May 1991 — May 1994 (3 years 1 month)
Mr. Gandar was a joint founder of the UK subsidiary of the Dutch Software company named TopSystems UK and later developed through acquisition by Unisys into USoft.
From three people in 1991 to over 50 staff in 1995.
Initially carrying out consultancy work as project manager for a publishing client, he combined a sales and pre-sales management role with marketing.
During this period Mr. Gandar also established joint marketing arrangements with both Sybase and Oracle in the UK.
As an external activity he also became Chairman of the UK Oracle User Group, turning it into a self sufficient profitable organization with over 1000 member companies, It went from costing Oracle $50,000 per year into an organisaton that made $ 30,000 profit through the implementation of good commercial practices.
His success with the UKOUG developed into a role as Deputy Secretary General of the EOUG where he was responsible for a management and financial re-structuring of the European User Group. -
Management Consultancy Services Manager
I.S.S.
(Public Company; 51-200 employees; Management Consulting industry)
March 1987 — June 1989 (2 years 4 months)
Manager / Management Consultancy Services.
Mr. Gandar established a division of this Stoke on Trent based company to provide management consultancy services in London, and to act as a distributor for the Dutch organization that became USoft. Mr. Gandar made significant sales of this software to Mercury Telecom and NEC as well as Bull Computers and a number of others. This success prompted him to invest in the establishment of his own company, SchemaTec -
Head of Development / Head of IT
Janson Green Members Agency Lloyd's of London
(Privately Held; 51-200 employees; Information Technology and Services industry)
March 1985 — February 1987 (2 years )
Development Manager / Head of IT.
Joining initially as Development Manager Mr. Gandar was responsible for recruiting and managing a team of 30 development staff to re-design and build the Risk Management, Claims and Re-insurance systems of this major Lloyd's Underwriters. The systems were developed using state of the art client / server PC to IBM mainframe, Oracle Forms applications, the first of its kind in the City of London. The system has a mirrored backup mainframe providing high levels of recovery. Once development was well under-way Mr. Gandar was requested to take over the whole of the IT Group which included over 100 staff and the ICL legacy applications. He was responsible for an annual budget of some $3 Million
During this period Mr. Gandar became involved with Oracle and the emerging technology of the Dutch company which he had encountered at a European conference, and resolved to establish a distributorship. -
Management Consultant
AYMM (Ernst & Young)
(Partnership; 501-1000 employees; Management Consulting industry)
September 1982 — March 1985 (2 years 7 months)
Management Managing Consultant
Mr. Gandar joined Ernst & Young to gain Management Consultancy experience. He was responsible initially for Computer Package Selection for major clients.
Mr. Gandar was Project Manager for the analysis, design and development of a Physical Resource Management System which was one five major modules implemented by Ernst and Young for the Department of Trade and Industry ( DTI ) in the UK.
Mr. Gandar become responsible for the introduction of the Information Engineering Workbench ( IEW ) tools into the UK. This advanced analysis and design environment was the first to use information engineering principles, and Mr. Gandar introduced it into the consultancy organization of Ernst and Young in Europe. He latterly became responsible for the analysis and strategic design of a Lloyd's client and left to become their IT Development Manager. -
Software Development, Analysis & Design
EDS (Scicon Consultancy)
(Public Company; 201-500 employees; Computer Software industry)
September 1977 — June 1982 (4 years 10 months)
Programmer to Project Manager.
Mr. Gandar joined from college in a programming role and became responsible for the development of a submarine tracking system for the Royal Navy called STEWS II. The software was programmed in HEX and assembler on INTEL 8080 microprocessors and used advanced mathematics such as Kalman Filtering. It was rigorously tested and highly efficient.
The next major projects involved modeling refinery processes for BP and developing optimized refinery models that could determine the best possible value of crude oil after various optional processes.
Mr. Gandar was the lead analyst on a major Medical System for Radiation Monitoring at the BNFL Windscale and Calder Works, combining Urinalysis, Whole Body Monitoring, Fecal and Personal Badge monitors. This system developed in PL/1 on IBM 4300 machines took two years to implement.
Additional Information
Martin Gandar BSc,CEng,CITP. WCIT’s Websites:
Martin Gandar BSc,CEng,CITP. WCIT’s Honors:
Freeman of The City of London
