Martin Faux

Current

Head of Social Innovation in BT Business at BT

Past

Leading the Digital Care Programme at BT Business
Head of communities on BT Tradespace at BT
Head of BT Broadband Office at BT Business

Online Services - Portal Delivery Manager at BT Business
Senior Project Manager at BT Redcare
Project Manager at BT Redcare

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Education

University of Bradford

Recommended

2 people have recommended Martin

Connections

126 connections

Industry

Internet

Websites

Martin Faux’s Summary

Over the past 4+ years I have focused on launching and managing large customer facing websites and in using Web 2.0 tools in order to converse with customers.

Key Skills
• Using social media in business.
• Taking an Entrepreneurial approach in order to deliver benefit to the business.
• Driving technical improvements to deliver excellent customer experience.
• Managing relationships.
• Managing large scale software development projects

Martin Faux’s Experience

Head of Social Innovation in BT Business

BT

(Public Company; BT.A; Telecommunications industry)

September 2009 — Present (3 months)

Building out the BT Business service based social presence, allowing the company to engage with its customers.

Monitoring new innovations that occur in the Social Media space, running appropriate trials and evaluations.

Driving the usage of existing on-line social self-serve applications.

Helping to drive-up the knowledge and usage of social media tools within the company.
Leading the Digital Care Programme

BT Business

(Public Company; BT-A.L; Retail industry)

May 2009 — August 2009 (4 months)

Driving the pro-active engagement with BT's customers, when ever and where ever they express their dissatisfaction with the service they get from BT Business.

Building a virtual team capable of engaging with customers on blogs, forums and social networking sites
Head of communities on BT Tradespace

BT

(Telecommunications industry)

April 2008 — April 2009 (1 year 1 month)

• Developed and implemented the community marketing plan, which delivered a 7% increase in page views per visit and an 87% increase in community interaction.
• Managed a programme which increased Tradespace interactions by 17% in 12 weeks.
• Developed and implemented a Social Media strategy using Coveritlive, Twitter, Facebook, Flickr and YouTube.
• Grew the Twitter base from zero to 250+ in 3 months
• Presented the benefits of Social Media for business, to BT’s Corporate & SME customers.
Head of BT Broadband Office

BT Business

(Public Company; Telecommunications industry)

November 2006 — March 2008 (1 year 5 months)

• Launched BT’s first customer facing blog, increasing content engagement by 50%.
• Negotiated adsense contract with Google, increasing revenues by 30%.
• Improved the site's exit rate by 20%.
• Developed the BT Tradespace community proposition. Managed its construction through a 3rd party and saw it launch it into BETA.
Online Services - Portal Delivery Manager

BT Business

(Public Company; Telecommunications industry)

June 2004 — October 2006 (2 years 5 months)

• Managed the uplift and maintenance of BT Broadband Office (actively used by over ½ million business customers each month).
• In 12 months increased broadband sales by 45%, reduced content costs by 13% and increased visits to the site by 16%.
Senior Project Manager

BT Redcare

(Internet industry)

December 2003 — May 2004 (6 months)

• Setup and ran a product development programme, reporting progress against the plan to the Redcare board.
• Implemented a project management discipline across Redcare.
Project Manager

BT Redcare

(Internet industry)

December 1999 — November 2003 (4 years )

• Managed the development of an online vending service for Cadbury's Trebor Bassett, Coca-Cola & Britvic Soft Drinks, delivering significant benefit to both BT and it's customers.
• Implemented an Oracle CRM solution on-time and within budget, enabling the launch of BT HomeCare.