
Writing a new book called The Experience Architects, How social media visionaries are changing the way we do business.
Rochester, New York Area

Writing a new book called The Experience Architects, How social media visionaries are changing the way we do business.
Rochester, New York Area
I have drunk the koolaid and now consider myself primarily a social media marketing person.
Over 10 years experience in the evolving world of Internet marketing including SEO/SEM, site architecture, usability and social media marketing.
(Marketing and Advertising industry)
February 2009 — Present (10 months)
Social media for business? Search engine marketing including SEO and SEM? Localized site and search marketing to bring in highly qualified leads? These are the new marketing models for businesses of all kinds and all sizes- that's what I do, including highly optimized content development and writing. Contact me at martin.edic at gmail dot com or 585-727-3119.
The services I offer include:
* Planning. Real world market planning with measurable results and ROI.
* Any kind of business writing including marketing collateral, web, blogging, white papers, scripts, etc. I do not do technical writing (specifications, BRDs, instructions, etc.)
* Marketing Project Management. I have highly skilled designers, programmers and production people I work with to develop any kind of high quality marketing projects including print, ads, video/audio, websites, blogs and more.
* Lead Generation. I specialize in the use of social media marketing to generate highly qualified sales leads.
* Brand and Reputation Management. People are talking about your brands- do you know what they’re saying?
(Privately Held; Computer Software industry)
May 2008 — February 2009 (10 months)
Techrigy provides brand monitoring, search and discovery in the social media sphere for brand marketers and PR professionals via our SM2 hosted social media service.
(Online Media industry)
2007 — 2009 (2 years )
(Privately Held; 1-10 employees; Marketing and Advertising industry)
July 2007 — May 2008 (11 months)
Supernatural Agency, Inc. is a start-up company created to develop online media properties. We also provide search marketing and online marketing services to a limited number of clients. These services include web site development and design, SEO, SEM, search optimization, web copy, keyword research, PPC campaign set-up and management, localized search marketing and Google mapping support. We provide these services as a partner with advertising and marketing agencies and direct to growing businesses.
If you don't get the web site traffic you deserve we can help.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
January 2007 — July 2007 (7 months)
I worked to develop the agency's digital marketing focus including (but not limited to) SEO, SEM, site development, e-commerce, etc. My role was a strategic role including working with clients to ensure they were taking full advantage of the potential of new online media marketing.
(Privately Held; 51-200 employees; Computer Software industry)
March 2005 — January 2007 (1 year 11 months)
Managed two inside sales teams (20 reps and 2 managers) calling on small to medium businesses across the country. Handled all marketing for the SMB marketing including web site, white papers, PPC, collateral, PR agency, etc. Served on senior management team including P&L responsibility.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
2001 — 2004 (3 years )
Internet Marketing and site development company.
(Online Media industry)
1998 — 1999 (1 year )
BA , English , 1974 — 1978
Search, Semantic Search/Discovery, Social media, Climate Change, Global Warming, New Media, Entrepreneurship, SEO, SEM, Affiliate marketing, technology, web 2.0, online marketing, writing
Digital Rochester (co-founder), RochesterGrowth.com (co-organizer), Rochester Social Media Club