Martin Brossman

Martin Brossman

Success Coach / Speaker / Author / Trainer

Raleigh-Durham, North Carolina Area
Professional Training & Coaching

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Martin Brossman's Overview

  • Marketing/Service Support at IBM
  • Manager / Support at various computer businesses in the Triangle, including co-op program at IBM
  • Wake Technical College
  • St. Andrews Presbyterian College
  • The Field School

500+ connections


Martin Brossman's Summary

I am committed to economic growth from the ground up through helping small and micro businesses.

I am a success coach, speaker, trainer and author incorporating social media training to accelerate growth for entrepreneurs and small businesses. I have originated in-person and on-line networking groups which have facilitated valuable business connections among members. My latest book with Anora McGaha is called Social Media for Business, focused on understanding Social Media and other free on-line resources for business. The book can be found on and Amazon (see Websites above).

My IBM background and computer skills supports my ability to create and teach crucial new Internet communications, such as blogging, podcasting and on-line networking.

My own podcast show can be heard at . I offer consulting on how to generate profitable alliances by maximizing face-to-face and on-line presence and managing "the conversation of you" on the Web.

My 20 years of professional experience includes 7 years with IBM, where I received the "IBM Means Service" top customer service award, and 13 years developing and operating small businesses. Coaching since 1995, I developed a certification / mentoring program for Coaches in 2003. I am a native of Washington, D.C., I hold a BA in Math / Computer Science from St. Andrews College in Laurinburg, N.C., and currently reside in North Raleigh.

Paying member of LinkedIn. Promoting the value and utility of LinkedIn; the business tool for solving tasks that allows local and global connections.


Personal branding, conflict resolution training, social media business integration, business networking training, group facilitation, sales coaching & training . I offer Social Media Coaching and Training. Some of the specific Social Networking areas and topics I speak and train in are: Social Media, Reputation Management, Personal Branding, Professional Branding, Linkedin for Business, Facebook for Business, Twitter for Business, Podcasting, Video / Youtube, Poken and Blogging for Business.

Martin Brossman's Skills & Expertise

  1. Social Media Marketing
  2. Social Networking
  3. Public Speaking
  4. Small Business
  5. Training
  6. Blogging
  7. Entrepreneurship
  8. Social Media
  9. Facebook
  10. Leadership
  11. SEO
  12. Coaching
  13. Business Networking
  14. Marketing
  15. Economic Development
  16. Community Development
  17. Web Marketing
  18. Marketing Strategy
  19. Executive Coaching
  20. Business Development
  21. Business Coaching
  22. Sales
  23. LinkedIn
  24. Podcasting
  25. YouTube
  26. Management
  27. Published Author
  28. Life Coaching
  29. Workshop Facilitation
  30. Fundraising
  31. Google+
  32. Professional Networking
  33. Business Strategy
  34. B2B
  35. Blog Marketing
  36. Mobile Marketing
  37. Twitter
  38. Career Development
  39. Google
  40. Google Plus
  41. Sales Coaching
  42. Branding & Identity
  43. Sales Trainings
  44. Flickr
  45. Entrepreneurship Education
  46. Customer Engagement
  47. Social Entrepreneurship
  48. Small Business Marketing
  49. Entrepreneurship Development
  50. Personal Development

View All (50) Skills View Fewer Skills

Martin Brossman's Publications

  • How to Use Hashtags

    • March 28, 2014
    Authors: Martin Brossman

    Everybody's talking about hashtags but it's hard to find a clear explanation. This latest book by Martin Brossman does that.

    How Hashtags Work in Facebook, Twitter, Instagram, Pinterest and Google+ for Personal and Business Use

  • Social Media for Business: The Small Business Guide to Online Marketing

    • Outer Banks Publishing Group
    • June 6, 2011

    Social Media for Business is an insider’s guide to online marketing for the small business owner, manager or entrepreneur who wants to build the right multidimensional Web presence. Guaranteed to boost your social networking IQ, this book invests in your future with tips for sustainable tactics and savvy communications that are proven to deliver the real social media ROI - higher levels of customer engagement. Co-authors Martin Brossman and Anora McGaha speak from experience in educating small businesses and solo-professionals in the everyday strategies that drive social media results. In all, more than twenty experts contribute their perspectives on Web marketing and social media management. Social Media for Business: • Explains the competitive advantage for small and micro-business owners • Clarifies how businesses attract, engage and retain new customers • Demystifies social media strategy, implementation and content creation • Helps you define and evaluate your social media management program • Alerts you to the risks of not monitoring the online conversation • Discusses the value of fully integrating social media into your business • Guides you through the exciting cultural changes and paradigm shifts

  • Linking Into Sales

    • January 1, 2011

    Training sales professionals in using social media to enhance the sales cycle and build their brand.

  • Brossman’s Social Media and Online Resource Directory for Business

    • September 5, 2009

    Brossman’s Social Media and Online Resource Directory for Business: Social Media and the conversation about your company and yourself are where future customer trust will be built or lost. The question is: Are you part of the conversation? The worldwide presence of you and your business is becoming of greater importance.
    This directory is a practical review of popular Social Media and the online resources you need to create a definitive presence for your business.

    Special thanks to the following contributors: Anora McGaha, Dave Baldwin, Heather O’Sullivan Canney, Michelle Courtney, Whitney Hill, Pat Howlett, Deidre Hughey, Jay Izso, Beverly Mahone, John M. O'Connor, Wayne Sutton, Karen Tiede and David Williams.

    Produced by Martin Brossman - Success Coach / Trainer / Author

  • Finding Our Fire - Enhancing men's connection to heart, passion and strength

    • Pinecone Press
    • January 19, 2008
    Authors: Martin Brossman

    "Finding Our Fire" opens a window into a world that most people do not know exists. The frank and fascinating conversation about what it means to be a man serves as a mirror for both sexes to see family history in a new light or take a more enlightened look at a current relationship. This book is a virtual tool kit for resolving issues from the past and installing insight for creating a compelling and passionate future. Because without freedom from our past and clarity about our future, it is difficult to connect to the passion and fire of our life--and without that fire connection, a man either gives up his dreams or feels he has to dominate and control his environment.

Martin Brossman's Experience

Executive and Business/Success & Sales Coaching

Martin Brossman & Associates

Privately Held; 1-10 employees; Professional Training & Coaching industry

September 1995Present (19 years 2 months)

Success coach and trainer operating in the Raleigh, Durham and the Washington DC areas with national and international clients. Executive and business Coaching areas include: sales, integrating social media, reputation management, branding, life/career path coaching, Offering a Coaching certification program.

Privately Held; 1-10 employees; Professional Training & Coaching industry

January 2014Present (10 months) Raleigh-Durham, North Carolina Area

Karen Tiede and I with a team of others offer a series of trainings a NC State Technology Training Solutions including:
> Social Media Business Basics - 6 weeks - Certificate
> Social Media Management Certification Program - 14 weeks - Certificate
> Wordpress for Business - 12 hr/2 day - Certificate (with Andrew Hill)
> Social Selling with LinkedIn - 6hr - Certificate (with Greg Hyer)
> Facebook Ads and Analytics - 6hr - Certificate (with Heather Cutchin Evans)
> Google PPC advertising - 12hr - Certificate (with Whitney Hill)

Co-Owner and Co-Host

Linking Into Sales

Privately Held; 1-10 employees; Professional Training & Coaching industry

October 2009Present (5 years 1 month) Raleigh-Durham, North Carolina Area

At Linking into Sales, Greg Hyer and I provide social media training and strategy that supports the sales cycle and your brand. Our focus is on training sales professionals to use social media ethically in sales and marketing by helping them establish a foundation for utilizing social media and social networks to develop their market and grow their sales.

The Linking into Sales Podcast is a free podcast that we have offered since January 2011. Greg and I discuss what's affecting sales professionals, explain social media strategy and tactics, as well as recent changes in the digital marketing aether.

The Linking into Sales Podcast is available on iTunes, Stitcher Radio, Google Listen and directly on our website. Currently, we have a growing listener base of several hundred located in over 30 countries.

Be sure to join our LinkedIn group, follow on Twitter and add us to your Google+ circle. Learn more by visiting our website.

Marketing/Service Support


Public Company; 10,001+ employees; IBM; Information Technology and Services industry

19881995 (7 years) Research Triangle Part NC

Received IBM's highest award "The IBM Means Service" award in the shortest time for a new employee (less than one year). Was distinguished as the person to 'send in to angry customers and save the account'. Accounts included SAS, GSK, EPA and IBM internal RTP buildings.

Manager / Support

various computer businesses in the Triangle, including co-op program at IBM

19831988 (5 years)

IBM co-op program, Started as the manager of a PC Retail store - Computer Directions from the NY office, Managed a Radio Shack with sales gains such that I was awarded the 'C school training', VP of operations with PC Care - Computer Repair, and my own business 'Personal Computer Assistance', later sold to Will Joslin and is now Joslin Computer Solutions, Inc. Which I restarted as I was building my Success Coaching business in 1993

Martin Brossman's Volunteer Experience & Causes

  • Volunteer Experience

    • Social Media Advisor

      Proposed White House Council on Boy's and Men
      • Human Rights
      January 2012 present (2 years 10 months)

      Find out more about it at

  • Volunteer Interests

    • Causes I care about:

      • Children
      • Civil Rights and Social Action
      • Disaster and Humanitarian Relief
      • Economic Empowerment
      • Education
      • Environment
      • Health
      • Human Rights
      • Politics
      • Science and Technology

Martin Brossman's Honors and Awards

  • Governor's Award for Outstanding Volunteer Service

    Governor Hunt
    • September 2000

    I was honored this award for my work, for several years, of taking humor to cancer patients with Carolina Health and Humor . My duties included training new volunteers on the proper use of the "Laugh Mobile". A cart filled with funny book and props that we could give out that was taken from room to room on the three Duke's Oncology wards. Giving public talks in North Carolina and Virginia on the value of humor as a tool in healing. Assisting with the PR, news letter, website and monthly events of Carolina Health and Humor. Special thanks to the original director of Carolina Health and Humor Ruth Hamilton as well as Governor Hunt. At that time I developed my presentation called "Humor, just add life" that I still offer when requested.

Martin Brossman's Education

Wake Technical College

Associates, Computer Engineering Technology - IBM Co-op program


Grade: 4.0

Studied Computer Engineering Technology that included: machine language training; programming, circuit board creation, wire-wrapped board computer using an 8086 and basic computer repair.

Activities and Societies: Listed in Who-Who's, Top in class, earned co-op position at IBM (out of only 5 positions available for all students). Worked in IBM field service / support as co-op program with high evaluations.

St. Andrews Presbyterian College

BA, Contract major including Math / Computer Science


A few of the professors that made a big difference in my life was Dr. Rolland. I remember when the PDP11 failed and he was going to have to give up his entire weekend to fix it. His response was a laugh and "I did not really want to camp in this heat". His ability to roll with any problem was a real inspiration to me. Ron Bayes was also an inspiration by encouraging me to find my own voice in writing and got me to write my first book.

Activities and Societies: I was the dorm president for several years. Schools newsletter photographer and radio station engineer.

The Field School

H.D., High School


Holography is about making the first real 3D images with lasers. I had a black and white darkroom and was very involved in both taking photos used in several yearbooks and developing pictures.

Activities and Societies: Was the first Editor of the first Year Book called The Falcon. Received a National Science Foundation scholarship to study Physics, Electronics and Acoustics. Returned from the training, wrote 115 page book on Holography and taught Holography to his piers as an elective. Was active in Photography. For sports Martin trained in full contact Karate and weight training.

Martin Brossman's Additional Information


My personal interests include social issues, camping, hiking, meditation, travel, Amateur Radio, (Ham Radio call sign KI4CFS), close-up magic, Relationship issues, ManKind project ( ) personal development, learning the electric Bass guitar, spending time with my beautiful wife, and humor. Business Networking in the Raleigh NC and Washington DC area.

Groups and Associations:

NSA (National Speakers Association), ASTD (American Society for Trainer and Developers), Founded and Lead 'Professional Networking on the Web' A Raleigh networking group that meets in person and uses our online connections to advance our businesses. Proud member of the 'Business Leaders Club' Contributing Writer for Women's Edge Magazine (2007-2009) Leader of North Raleigh 'Triangle Business Builders (2002-2007) Founded and lead The Men's Inquiry (1996-2008) Started but don't lead The Women's Inquiry RTP founding member and VP of Membership for UPSA ManKind Project VP of the Triangle Men's Center of Raleigh NC Active member of ARRL as a licensed Amateur operator KI4CFS

Honors and Awards:

2007 Ron Hering Mission of Service Award, 2009 Ethel N. Fortner Writer and Community Award from St. Andrews Presbyterian College, RTP volunteer of the year 2001 by the Governor of NC & IBM Mean's Service award, completed Landmark Education's curriculum for living, Fonder of the KI Coaching: Coaching Certification Program, Founding member of UPSA of RTP, Certified & Registered Sales Professional (CRSP), Certified & Registered Sales Professional Trainer (CRSP-T)

Contact Martin for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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