Martin Aubut

Current

Vice-President Digital at PALM+HAVAS
Senior Director -- Digital Product (platform) at Canoe
General manager social media & personals at Canoe Inc.

see less...

Past

Marketing and Product Director at Bell Business Solutions
Product Manager at CGI
Marketing & Sales Director at Les Logiciels Avantage

1 more...

Education

Université Laval
Reseau InterlogiQ

Recommended

19 people have recommended Martin

Connections

500+ connections

Industry

Online Media

Websites

Martin Aubut’s Summary

Passionate manager and marketing professional since 1997
Objective driven and creator of new web product that change people life.
Expert on Social Media and Online dating platform and community management.

Strenght: put in place a vision, build an all star team and make good money in a short time. Think outside the box and bring opportunities to life.

Martin Aubut’s Specialties:

Building and managing a Product Management Team
Web 2.0 expert on platform creation, UX,
Deep understanding of e-commerce on a Online dating: reseaucontact.com
Deep understanding of Mobile application and market
Digital marketing: SEO, SEM, Affiliate program, Facebook application, viral campaign, UGC campaign
Deep understanding of federated SSO (open ID), Open Social and Friend Connect
Speaker and evangelist of new technology and trends
Double revenues and BAIIA in 2 years

Martin Aubut’s Experience

Vice-President Digital

PALM+HAVAS

(Privately Held; Marketing and Advertising industry)

January 2009 — Present (7 months)

Building the best DIgital team in Canada to develop innovative strategies for all digital,s agency projects (online campaigns, Web 2.0 initiatives, site design and building, e-CRM projects, search-engine marketing, etc.), principally for the Volkswagen account.
Senior Director -- Digital Product (platform)

Canoe

(Privately Held; 201-500 employees; Online Media industry)

August 2008 — Present (1 year)

With the Director Committee, Creation of the vision and strategy of Canoe Platform, who will serve vertical product, internal and external partner. (ID SSO, Profiling, video, social platform, e-comm, mobile, Search)

Guiding the product manager team on the vision and product-market methodology.
Guiding the Commercialisation of every product market units.

The objective it’s to increase revenues by putting into the market the best product for the right market, at the right time for the best perceive value.
General manager social media & personals

Canoe Inc.

(Privately Held; 201-500 employees; Online Media industry)

June 2006 — Present (3 years 2 months)

-Creation of the new social network platform for Canoe Inc. www.espacecanoe.com close from 100 000 members in French Canada

-Managing the largest online dating site in French Canada with 1,2 Millions members; www.reseaucontact.com. (we double revenues in 2 years)

This position consists of:
Creation of the strategic vision, business + product plan and building the social media platform for Quebecor.

Day to Day
Lead a team of product manager and UGC Editor to build: the right product, for the right market, at the right time, with the right perceives value.

Bring to the team; the structure, tools, process, KPI to deliver the vision and roadmap on a efficient and profitable way.

Additional Information

Martin Aubut’s Websites:

Martin Aubut’s Interests:

Web Entrepreneur, investment into strat up, business UX (user experience : information architecture, ergonomics, usability) Traveling, learning ... Global Creation : music, design, photos, Extreme sports : surfing, snowboarding, skateboarding, treking

Martin Aubut’s Groups:

Active Member IAB -- work on Social Media group
Jury on the 2007 Boomerang
Association Marketing de Montréal AMM
Association de Marketing relationnelle AMR
Mes délicieux