Martin Aubut

Current

Vice-President Digital at PALM+HAVAS
Senior Director -- Digital Product (platform) at Canoe
General manager social media & personals at Canoe Inc.

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Past

Marketing and Product Director at Bell Business Solutions
Product Manager at CGI
Marketing & Sales Director at Les Logiciels Avantage

1 more...

Education

Reseau InterlogiQ
Université Laval

Recommended

23 people have recommended Martin

Connections

500+ connections

Industry

Online Media

Martin Aubut’s Summary

Digital strategist and Innovator
•9 years of experience in online marketing.
•Strong understanding of the global cycle of Web development from strategy to measurement

Creation
•Digital Leader at PALM+HAVAS National Agency
An expert in social networking,
•Executive director of communities and Digital platform for Canoë
•Reseaucontact.com, the most important community of singles in Quebec, with over 1.2 million members.
•Doubled profits and sales in 3 years
•Created Espacecanoe.com, Quebecor’s social media and networking platform (before Facebook☺)

Awards
•Two 2007 Boomerang awards
•One Boomerang in 2008 for viral ads and social media application in a campaign.
•His services as social media specialist have been used by important clients like Kraft, Readers Digest and McCain
•Judge 2009 Boomerang

Martin Aubut’s Specialties:

-Online dating specialist: reseaucontact.com;
-Deep understanding of Mobile market;
-Digital marketing: SEO, SEM, Affiliate program, Facebook application, viral campaign, UGC campaign;
-Speaker and evangelist of new technology and trends;
-Double revenues and BAIIA in 2-3 years;

Martin Aubut’s Experience

Vice-President Digital

PALM+HAVAS

(Privately Held; Marketing and Advertising industry)

January 2009 — Present (11 months)

To establish digital as one of the strengths of the agency
Build and lead the digital team
Work on all the strategic aspect of DIGITAL program for our clients
Deliver digital project on time, on budget and quality
Digital Inspiration : Mobile, SMM and innovation
Senior Director -- Digital Product (platform)

Canoe

(Privately Held; 201-500 employees; Online Media industry)

August 2008 — Present (1 year 4 months)

With the Director Committee, Creation of the vision and strategy of Canoe Platform, who will serve vertical product, internal and external partner. (ID SSO, Profiling, video, social platform, e-comm, mobile, Search)

Guiding the product manager team on the vision and product-market methodology.
Guiding the Commercialisation of every product market units.

The objective it’s to increase revenues by putting into the market the best product for the right market, at the right time for the best perceive value.
General manager social media & personals

Canoe Inc.

(Privately Held; 201-500 employees; Online Media industry)

June 2006 — Present (3 years 6 months)

-Creation of the new social network platform for Canoe Inc. www.espacecanoe.com close from 100 000 members in French Canada

-Managing the largest online dating site in French Canada with 1,2 Millions members; www.reseaucontact.com. (we double revenues in 2 years)

This position consists of:
Creation of the strategic vision, business + product plan and building the social media platform for Quebecor.

Day to Day
Lead a team of product manager and UGC Editor to build: the right product, for the right market, at the right time, with the right perceives value.

Bring to the team; the structure, tools, process, KPI to deliver the vision and roadmap on a efficient and profitable way.

Additional Information

Martin Aubut’s Interests:

Web Entrepreneur, investment into start up, business UX (user experience : information architecture, ergonomics, usability) Traveling, learning ... Global Creation : music, design, photos, Extreme sports : surfing, snowboarding, skateboarding, trekking