Martin Alsen

Past

• President & Co-founder at Voddler, Inc.
• Consultant (Self-employed)
• VP Marketing at Mirror Image Internet, Inc.

• COO at Mirror Image Internet AB
• Partner & Co-founder at Stahle & Co BBDO, Box BBDO, Hard & Co BBDO
• President & Co-founder at The Swedish Whitbread Race Challenge AB ("The Card")
• President & Founder at CityData AB
• Research Engineer at Swedish State Power Board (Vattenfall)

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Education

• Kungliga Tekniska högskolan

Connections

53 connections

Industry

Information Technology and Services

Martin Alsen’s Summary

Results-driven, marketing oriented executive with analytic strength and diplomatic skills. Serial entrepreneur in the internet & communication services industries with a proven track record of turning great ideas into successful and well funded companies through private investments & IPOs.

Martin Alsen’s Experience

• President & Co-founder

  Voddler, Inc.

  (Entertainment industry)

  April 2005 — September 2007 (2 years 6 months)

  Privately held Entertainment industry company. Combining the targeting power of internet advertising with the impact of the television medium, Voddler develops the first global, large scale, instant play, open Internet video-on-demand solution for TV sets.
  • Established and directed operations in Sweden, China and the US
  • Attracted private and international venture funding of 6 MUSD
  • Managed an international staff of 35 people
  • Established Developer Licensee Status with Sony Computer Entertainment America (Playstation)

• Consultant

  Self-employed

  (Self-Employed; Myself Only; Management Consulting industry)

  2002 — 2005 (3 years )

  Helping companies in the web/IT and advertising business to productize their competencies and focus their business operations.
  • Developed and implemented new market strategies
  • Managed internal turn-around projects
  • Represented clients as head of Sales & Marketing
  • Worked as Member of the Board when needed
  • Clients included Lentus (Aegis/Carat), Boman Annonsbyrå and Chinsay

• VP Marketing

  Mirror Image Internet, Inc.

  (Public Company; 201-500 employees; XLA; Information Technology and Services industry)

  April 1998 — April 2001 (3 years 1 month)

  Publicly traded (through Excelera, Inc. AMEX:XLA) Internet business with offices in the US and Europe. Mirror Image Internet, Inc. was formed in 1997 to develop and offer Internet Content Delivery Network (CDN) Services.
  • Directed all product strategies
  • Directed all marketing activities
  • Established strategic partnerships with Exodus, Cisco, Novell, Inktomi, Network Appliance, Entera, InfoLibria, CacheFlow, etc.

• COO

  Mirror Image Internet AB

  (Public Company; 11-50 employees; MIRR; Information Technology and Services industry)

  January 1997 — March 1998 (1 year 3 months)

  Helped develop this first-of-its-kind Internet Content Delivery Network (CDN) and managed its IPO in Sweden during its first year of operation.

• Partner & Co-founder

  Stahle & Co BBDO, Box BBDO, Hard & Co BBDO

  (Public Company; 11-50 employees; Marketing and Advertising industry)

  January 1992 — December 1996 (5 years )

  Co-founded a set of specialized advertising agencies in Sweden for the New York based Omnicom/BBDO agency network.

• President & Co-founder

  The Swedish Whitbread Race Challenge AB ("The Card")

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  November 1987 — December 1991 (4 years 2 months)

  Built & directed a four-continent organization for round-the-world yacht racing, including television production, broadcast, sponsor sales & -management. "The Card" challenge was a joint sports promotion project by MasterCard in New York and Eurocard in Europe for The Whitbread Round the World Race, today known as the Volvo Ocean Race.

• President & Founder

  CityData AB

  (Privately Held; 11-50 employees; Computer Software industry)

  August 1984 — November 1987 (3 years 4 months)

  CityData merged with public Swedish company TurnIT after growing to become the leading desktop CAD supplier in Scandinavia.

• Research Engineer

  Swedish State Power Board (Vattenfall)

  (Government Agency; 10,001 or more employees; Oil & Energy industry)

  June 1981 — August 1984 (3 years 3 months)

  Research Engineer in the Department for Energy Research & Development. Designed and procured a series of major infrastructural production units for city heating, including waste-water and sea water heatpumps and large-scale energy conservation projects, as well as widespread house-heating simulation software for the construction and utility industries in Sweden.

Additional Information

Martin Alsen’s Interests:

yachting

Martin Alsen’s Honors:

Six time national champion, national team in Olympic class sailing