Marta Salazar-Perren

Past

• VP, Director of Sales at MMT
• New York Team Manager at MMT Television Sales
• Senior Account Executive at MMT Television Sales

• Account Executive at Telerep
• Account Executive at Katz Communications
• Account Executive at Telemundo

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Connections

53 connections

Industry

Broadcast Media

Marta Salazar-Perren’s Summary

Highly motivated, goal-oriented sales professional with more than 16 years of industry experience managing and leading sales teams to achieve growth and profitability while delivering outstanding client services. Skills include:

Business Development and Account Management: Full responsibility for identifying, developing and managing business opportunities and strategies to maximize growth and profitability. Establish growth plans for individual accounts and personally manage account calls and presentations.

Sales & Marketing: Developed innovative marketing and business strategies to expand market penetration / share and achieve revenue and profit goals. Strong sales and negotiation skills.

Client Relations / Account Management: Adept at building and nurturing client business relationships. Proven track record of making sound decisions in all areas of client relations. Provide superior service to clients through attention to detail and outstanding response to client inquiries and concerns.

Budget Management: Prepare, manage, analyze and administer budgets. Adept at revenue and expense forecasting and developing strategies to achieve target revenues and profit margins.

Creative: Successful in conceptualizing, developing and executing effective marketing and advertising campaigns that achieve client goals.

Staff Training, Development & Supervision: Full responsibility for interviewing, hiring, training and developing employees in all areas of sales and customer service.

Leadership: Manage and direct overall sales operations and administration. Foster team-oriented work environment that increases employee motivation and productivity.

Marta Salazar-Perren’s Experience

• VP, Director of Sales

  MMT

  (Broadcast Media industry)

  January 2003 — October 2005 (2 years 10 months)

• New York Team Manager

  MMT Television Sales

  (Broadcast Media industry)

  October 1999 — January 2003 (3 years 4 months)

• Senior Account Executive

  MMT Television Sales

  (Broadcast Media industry)

  June 1997 — October 1999 (2 years 5 months)

• Account Executive

  Telerep

  (Public Company; 201-500 employees; Broadcast Media industry)

  1993 — 1994 (1 year )

• Account Executive

  Katz Communications

  (Privately Held; 1001-5000 employees; Broadcast Media industry)

  1991 — 1993 (2 years )

• Account Executive

  Telemundo

  (Public Company; 1001-5000 employees; GE; Broadcast Media industry)

  1990 — 1991 (1 year )

Additional Information

Marta Salazar-Perren’s Groups:

•    Advertising Professional
•    Marketing Executives Group
•    ThoseinMedia
•    Radio & Television Professionals Network
•    MMT Sales Alumni
•    Colombia Real estate Network