Mars Mertens

Current

• Digital Business Development at Buma/Stemra

Past

• Digital Exploitation Manager at [Vital:Pias] Digital
• Family member Music First at PIAS Group
• Marketing Manager at PIAS

• label / marketing manager at Play It Again Sam
• co-found A&R at deviate Records
• DJ - Band programming / IBG at EKKO
• buyer at Twist & Shout - Utrecht

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Connections

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Industry

Music

Mars Mertens’s Summary

Coming from an independent label where I learned a lot about doing creative business I stepped into the digital exploitation of music in 2004.
Now working for the Dutch Authors society Buma/Stemra I'm doing Research and Development for New Media and developing license models for this type of business.
Both experiences together make it quite interesting and unique.
My goals are helping the music industry to change the way how to do business and adapt to the developments of this new millenium.

Mars Mertens’s Experience

• Digital Business Development

  Buma/Stemra

  (Non-Profit; 201-500 employees; Music industry)

  December 2007 — Present (1 year 8 months)

  The Digital Business Development unit is researching and developing the digital exploitation and usage of music.
  It assists the commercial and legal department to develop new business models and to deal with these providers and services.

• Digital Exploitation Manager

  [Vital:Pias] Digital

  (Entertainment industry)

  January 2004 — November 2007 (3 years 11 months)

  [Vital:Pias] Digital
  THE DEFINITIVE INDEPENDENT DIGITAL DISTRIBUTION SOLUTION
  
  Specialising in Digital Distribution VPD is a natural extension of the existing services provided to labels by the [PIAS] Group through both Vital Sales & Marketing in the UK and [PIAS] Group across continental Europe.
  
  Established in early 2004 as a division of [PIAS] Group Sprl, [Vital: PIAS] Digital provides over 200 leading independent labels with a professionally managed route into the ever-growing number of opportunities for digital distribution.
  
  [PIAS] Digital specialises in the supply and sales of audio and audio-visual entertainment content across multiple global services with particular emphasis on Online and Mobile platforms.

• Family member Music First

  PIAS Group

  (Music industry)

  1992 — 2007 (15 years)

• Marketing Manager

  PIAS

  (Music industry)

  1992 — 2004 (12 years)

• label / marketing manager

  Play It Again Sam

  (Privately Held; Music industry)

  April 1992 — December 2003 (11 years 9 months)

• co-found A&R

  deviate Records

  (Music industry)

  1992 — 1995 (3 years)

  deviate Records was founded together with Luc Bakker.
  We released records by Human Beings, PA presents amongst others. Mainly baised on electronic artists from Utrecht.

• DJ - Band programming / IBG

  EKKO

  (Entertainment industry)

  1987 — 1992 (5 years)

  programming bands, mostly experimental and electronic
  DJ - organising Dance-O -Mania , Dansende Donderdag
  Also part of the Interne Beleids Groep, as a volunteer and Intern

• buyer

  Twist & Shout - Utrecht

  (Privately Held; Music industry)

  1988 — 1992 (4 years)

  floormanager/ buyer alternative and dance music