Marshall Clark

Marshall Clark

Group Search Director at Organic

San Francisco Bay Area

Current
Past

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Education
  • University of California, Davis
Recommended
Marshall has 5 recommendations 5 people have recommended Marshall
Connections
197 connections
Industry
Marketing and Advertising
Websites

Marshall Clark’s Summary

Experience includes working with companies and organizations of all sizes and types, from small and mid-size companies to Fortune 500 firms.

Marshall Clark’s Specialties:

• Search Engine Optimization
• Search Engine Marketing (PPC)
• Viral Marketing
• Social Media Marketing
• Guerilla Marketing
• Internet Strategy & Development
• Interactive Market Research
• Advanced Website Analytics
• ROI Tracking & Analysis
• Website Conversion Optimization
• Affiliate Marketing
• Community Development
• Online Reputation Management
• Second Life Marketing
• Website Development
• Blogging
• Web 2.0 Syndication
• Podcast/Videocast Production

Marshall Clark’s Experience

  • Committee Member

    IAB Search

    (Non-Profit; Marketing and Advertising industry)

    August 2009 — Present (4 months)

  • Head of Search Marketing

    Organic, Inc.

    (Public Company; OMC; Marketing and Advertising industry)

    February 2008 — Present (1 year 10 months)

    Founder of Search division at Organic, Inc (Omnicom). Developing Organic's new Search practice across U.S. network of agencies. Responsible for all new Search operations, strategy/tactics, and staffing.

    Member of Strategic Leadership Team on numerous successful client pitches including Intel, P&G, Kimberly Clark, and Chrysler.

    Current clients include:
    * Intel
    * Bank of America
    * Chrysler
    * Dodge
    * Jeep

    Managing Paid Search efforts for Chrysler, Dodge, and Jeep. In less than one year have improved bottom line performance 20%+ resulting in 8-digit annualized net returns for the client.

  • Director of Search

    FirstRanked

    (Marketing and Advertising industry)

    1999 — February 2008 (9 years )

    • Responsible for all aspects of FirstRanked client marketing projects including business development, account management, strategic development, website analytics, and marketing.
    • Managed virtual teams of skilled professionals to deliver cost-effective client services
    • Consulted with over 25 companies in a wide range of markets including Retail, Healthcare, Advertising, Technology, Finance, Design, Entertainment, & Education.
    • Developed broad personal skill-set incorporating aspects of web development, multimedia production, website analytics, project management, competitive intelligence, market analysis, and extensive online marketing.

  • Interactive Marketing Consultant

    Jive Software

    (Privately Held; 11-50 employees; Internet industry)

    March 2007 — January 2008 (11 months)

    • Developed analytics program for tracking marketing ROI using ClickTracks and Salesforce CRM.
    • Implemented broad-reach Adwords campaign to deliver cost-effective product sales leads.
    • Developed search engine optimization strategies for Jive’s line of online collaboration tools.

  • Interactive Marketing Consultant

    Bayview Financial

    (Financial Services industry)

    June 2006 — January 2008 (1 year 8 months)

    • Secured top 10 positions in Google, MSN, and Yahoo for client’s top search terms.
    • Developed new marketing programs for multiple Bayview subsidiaries.

  • Interactive Marketing Consultant

    iChameleon Group

    (Privately Held; 11-50 employees; Internet industry)

    March 2005 — January 2008 (2 years 11 months)

    • Providing strategic consulting and guerilla marketing techniques to this top independent interactive marketing agency.
    • Developed online community seeding strategies for their FindTobu (Bridgestone Golf) and CindyYu (Kyocera) campaigns.
    • Provided ongoing consultation on guerilla marketing and search engine optimization tie-in opportunities for iChameleon viral campaigns.

  • Director of Search

    Fabric Interactive

    (Internet industry)

    January 2004 — January 2008 (4 years 1 month)

  • Technical Director

    This Week in Science

    (Privately Held; 1-10 employees; Entertainment industry)

    January 2000 — January 2008 (8 years 1 month)

    • Responsible for all aspects of technical development and online marketing for this popular top 20 iTunes science podcast. TWIS was one of the first podcasts to launch on iTunes and was featured in their one-year anniversary retrospective campaign.
    • Developed MySpace promotional campaign that secured 15,000 friends for the show.
    • Responsible for building TWIS podcast downloads from zero to the current 120k downloads per month
    • Voted #2 iTunes Science & Medicine podcast (July 2007) ahead of industry giants NPR Science Friday and Scientific American.

  • Search Marketing Consultant

    SuperStock

    (Public Company; 11-50 employees; Photography industry)

    April 2006 — August 2006 (5 months)

    • Implemented website infrastructure changes that directly resulted in a three-hundred percent increase in organic search engine traffic.
    • Developed social networking strategy for augmenting SuperStock catalog with user-generated content
    • Designed custom WordPress plug-in for incorporation of SuperStock images directly into blogs.

  • Search Marketing Consultant

    Healthline

    (Internet industry)

    June 2005 — April 2006 (11 months)

    • Developed custom taxonomy and navigation structure for client’s 20k page content catalog
    • Implemented and managed $150k Adwords advertising campaign
    • Developed SEO Best Practices document for use by client staff when developing new content

  • Search Marketing Consultant

    Galvanon

    (Public Company; Hospital & Health Care industry)

    June 2004 — January 2005 (8 months)

    • Secured #1 ranking on Google for client’s top search term.
    • Delivered online marketing results ahead of schedule and significantly exceeded project expectations

  • Search Marketing Consultant

    Philips Medical Systems

    (Public Company; 10,001 or more employees; Medical Devices industry)

    January 2002 — January 2004 (2 years 1 month)

    • Implemented one of the first PPC campaigns for the healthcare market
    • Directly managed six-figure monthly budgets for PPC advertising
    • Secured top organic search rankings for Philips new portable defibrillator products.

  • Search Marketing Consultant

    Roxio

    (Public Company; 51-200 employees; Computer Software industry)

    January 2002 — January 2003 (1 year 1 month)

    • Developed shareware software distribution strategy for Adaptec’s line of CD/DVD Creator software
    • Provided recommendations on forum infrastructure changes to improve search engine indexing.
    • Secured #1 Google ranking for client’s top product-related search term - ‘CD burning software’.

  • Search Marketing Consultant

    SF Interactive

    (Internet industry)

    2000 — 2001 (1 year )

    • Provided search engine optimization and contextual advertising services to SFI and SFI clients

  • Search Engine Optimization Specialist

    USWeb, USWeb/CKS

    (Public Company; 501-1000 employees; Internet industry)

    November 1998 — January 2000 (1 year 3 months)

    • One of two full-time SEO specialists in what was at the time the largest interactive agency in the U.S.
    • Provided search engine optimization and Internet marketing services to USWeb E-Commerce Practice clients including Compaq, Transamerica, and Applied Materials.
    • Was responsible for research and development of novel optimization strategies for inclusion into USWeb marketing services.

Additional Information

Marshall Clark’s Websites:

Marshall Clark’s Groups:

LinkedSEO

  •    LinkedSEO
  •    Organic Inc.
  •    Search Engine Strategies Conference & Expo
  •    Online Advertising Professionals
  •    Web Analytics Professionals (+5000 web analytics members) Join now!
  •    Search Marketing Salon
  •    Automotive Digital Marketing
  •    SearchEngineWatch.com Forums
  •    Liquid Brand Exchange
  •    Linked Strategies
  •    San Francisco Mobile

Marshall Clark’s Honors:

Author - 2009 ThreeMinds
Docs Are Old-School, We Need PageRank for People
http://bit.ly/128U9V

Speaker - 2009 Search Insider Summit:
How Agencies and In-House Teams Can Work Together

Speaker - 2008 Search Insider Summit:
The Future of Search

Marshall Clark’s Contact Settings

Interested In:

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  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
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  • reference requests
  • getting back in touch

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