Managing Director, Wirestone/Chicago
Greater Chicago Area
- Current
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- Managing Director at Wirestone/Chicago
- Past
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- VP, Strategic Planning & Account Services at Ambrosi (Now Schawk Retail Marketing)
- Managing Director, Boston & VP, Brand Strategy at Greco Ethridge Group
- New Media Consultant at i3 - Information & Imagination, Inc.
- Regional Marketing Director at Blue Cross and Blue Shield of Massachusetts
- Education
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- Suffolk University - Sawyer School of Management
- Bentley University
- Recommended
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6 people have recommended Paul R. - Connections
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451
connections
- Industry
- Marketing and Advertising
- Websites
Paul R. Marobella, Jr.’s Summary
As the Managing Director of Wirestone/Chicago, my focus is on igniting growth for our iconic brand partners, growing our influence in Chicago and ensuring our people love coming through our doors to work every day.
Wirestone is a Marketing Solutions Company. We help global brands deliver targeted customer experiences. We deliver these experiences through an integrated mix of marketing tactics. We excel in Channel Marketing, Retail, Technology, Consumer Electronics, Luxury/lifestyle, and Sports Marketing verticals. Our clients include, HP, Apple, Microsoft, Motorola, Oakley, Nike, and dozens of other market leading brands.
Prior to joining Wirestone to be responsible for their Chicago office, I was the Vice President of Strategic Planning, Client Services and Business Development for the 575-person agency, Ambrosi - Responsible for overseeing Ambrosi’s clients in Chicago as well as directing the agency’s Strategic Planning practice, which included research, consumer insights and trend forecasting. The client base included, The Home Depot, The Home Depot Expo, Sears, Office Depot, Godiva, Fannie May, Wahl Clipper, Sunbeam, Mr. Coffee, Linens N Things, The Great Indoors and OfficeMax.
Before Ambrosi, I was the EVP, Brand Strategy and the Managing Director of Greco Ethridge Group's Boston office- opening the office from the ground-up for the NYC-based agency and was responsible for all leadership/recruiting, strategic guidance and business development. We grew the agency from $10MM to $100MM in billings in just three years from clients such as IBM, 3Com, Siemens, Raindance, InformationWeek and CMP Media.
I was fortunate enough to be a two-time winner of Ad Age’s Best and Brightest Strategist Award in 1998 and 2001 And, our team won Agency of The Year from Ad Age's BtoB Magazine while at Greco Ethridge Group.
Paul R. Marobella, Jr.’s Specialties:
My career has been spent building things - brands, companies, sales, offices, agencies and relationships.
Paul R. Marobella, Jr.’s Experience
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Managing Director
Wirestone/Chicago
(Privately Held; 51-200 employees; Marketing and Advertising industry)
February 2006 — Present (3 years 6 months)
I come to work everyday thinking about how Wirestone can be better. A better business. A better place to work. A better partner to our clients. Do better work. Have better growth. Be better people.
Wirestone is a Marketing Solutions Company. We help global brands deliver targeted customer experiences. We deliver these experiences through an integrated mix of marketing tactics. We excel in Channel Marketing, Retail, Technology, Consumer Electronics, Luxury/lifestyle, and Sports Marketing verticals. Our clients include, HP, Apple, Microsoft, Motorola, Oakley, Nike, and dozens of other market leading brands. -
VP, Strategic Planning & Account Services
Ambrosi (Now Schawk Retail Marketing)
(Marketing and Advertising industry)
2002 — 2006 (4 years)
Ambrosi is a 575-person, full-service advertising agency that works with many of the world's most successful and recognizable brands including, The Home Depot, Sears, The Great Indoors, Godiva, Fannie May, FTD, Office Depot and Bloomingdales. While at Ambrosi, I was responsible for three functional areas - Client Services, Strategic Planning and Business Development.
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Managing Director, Boston & VP, Brand Strategy
Greco Ethridge Group
(Marketing and Advertising industry)
1996 — 2002 (6 years)
Greco Ethridge Group was the Advertising Agency of The Year from Ad Age's BtoB Magazine and worked with many large, technology brands including 3Com, Siemens, IBM, Raindance and InformationWeek Magazine.
While at GEG, I led the Brand Strategy Practice and was the Managing Director of the agency's Boston location - leading the charge in opening that new office. -
New Media Consultant
i3 - Information & Imagination, Inc.
(Marketing and Advertising industry)
May 1995 — May 1996 (1 year 1 month)
In the mid-90's this New Media/Interactive agency was leading the way helping large brands figure out interactive media. The client base included, Savin, BCBSMA, Turner Broadcasting, AT&T and Sales and Marketing Management Magazine.
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Regional Marketing Director
Blue Cross and Blue Shield of Massachusetts
(Public Company; 5001-10,000 employees; Marketing and Advertising industry)
1991 — 1995 (4 years)
While at BCBSMA, territory consisted of 25 major accounts representing $60,000,000 in annual revenue and 20,000 insured members. Client interaction was primarily with senior level executives to negotiate price and member benefits each year. Responsible for all marketing communications programs within assigned territory to ensure a profitable growth in membership each renewal year. Performance was measured on accountability for reporting increases in profitable net territory income.
In 1994, pioneered the organizations foray into interactive media including, bcbsma.com, online advertising and interactive multi-media sales presentations.
Paul R. Marobella, Jr.’s Education
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Suffolk University - Sawyer School of Management
MBA , 1994 — 1995
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Bentley University
BS , Marketing , 1988 — 1992
Additional Information
Paul R. Marobella, Jr.’s Websites:
Paul R. Marobella, Jr.’s Interests:
Being a Dad to 2 Beautiful Girls - Ava Grace and Maya Rose Jimi Hendrix wanna-be on the Guitar Poker Re-reading the Literature Classics Re-habbing my 1926 Mission-Style Home Collecting Zippos & Tattoo-culture memorabilia
Paul R. Marobella, Jr.’s Groups:
Taproot Foundation, Chicago
Past Board of Directors; Mass Interactive Media Council
Past Board of Advisors; B2B Works
Past Visiting Professor of Marketing; Bentley College
Past Board of Directors; Parents Anonymous
Past Advanced Economics Instructor; Junior Achievement
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Bentley University Alumni -
Executive Suite -
Inbound Marketers - For Marketing Professionals -
Advertising Professional -
Sigma Phi Epsilon -
Technology Marketing Community -
GHIP- GAMING & HOSPITALITY INDUSTRY PROFESSIONALS GROUP (CASINOS-HOTELS-RESTAURANTS) -
Social Media Today -
eCommerce Leadership Circle -
Ambrosi Alumni
Paul R. Marobella, Jr.’s Honors:
Best and Brightest Strategist Award from Ad Age -1998 & 2001
Agency of the Year, Greco Ethridge Group -1998
Outstanding Contribution Award - BCBSMA
Corporate Citizen and Philanthropist of the Year - BCBSMA
Sales Person of The Year - BCBSMA
Paul R. Marobella, Jr.’s Contact Settings
Interested In:
- consulting offers
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
