Principal and Evangelist, Social Media Path
Sacramento, California Area
Principal and Evangelist, Social Media Path
Sacramento, California Area
Jeff founded Social Media Path to offer online marketing to emerging brands that is viral, social and interactive. Known as a marketing savvy entrepreneur, Jeff is articulate and persuasive in company positioning; how to add value, differentiate competitively and improve customer retention. Jeff is passionate about helping business grow through strategic viral marketing, online community and engaging events.
New course offerings launched at http://www.socialmediapath.com, both online classes in Social Media and classroom format in the Sacramento area.
Current projects include Social Media Outreach campaigns for www.keithferrazzi.com and www.peppers.tv.
Development and execution of an effective Social Media Strategy. Identifying desired online outcomes. Carrying out actions that are impactful. Measuring effectiveness. Integrating social media and community building with engaging events and marketing outreach.
Past Chairman - Folsom Lake College Fine & Performing Arts Center Capital Campaign,
City of Folsom Utility Commission,
Advisory Board - Folsom Lake Symphony Orchestra,
2004 Charter Board of Directors & Fundraising Chair - Rotary Club of Historic Folsom
2006 Board of Directors, Vice President - Media and Public Relations - Rotary Club of Historic Folsom,
Rotary International,
Founding Board Member - Philadelphia Cares,
Mercy Hospital Foundation Community Council,
Health & Safety Instructor - American Red Cross,
Red Herring,
American Kitefliers Association,