VP, Director of Client Relations at Mass Transmit
Greater New York City Area
- Current
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- VP, Director of Client Relations at Mass Transmit
- Past
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- Interactive Marketing Manager at American Marketing Association
- Owner, Not the Office Retail Store at Not The Office
- Manager Mass Marketing at Peoples Energy Services
- Education
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- Northern Illinois University
- Oakton Community College
- Recommended
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6 people have recommended Marla - Connections
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295
connections
- Industry
- Marketing and Advertising
- Websites
Marla Chupack’s Summary
20 plus years of progressive corporate, nonprofit, association and consultative marketing experience, including online marketing, email campaigns, referral programs, web positioning, web management, development of marketing strategies and materials, database management, lead generation, coordination of direct mail campaigns, and seminar programming.
Enjoys strategizing with marketing teams and achieving business goals while optimizing the process along the way. Finds change refreshing and works towards quick hits and immediate results in any marketing or economic environment.
In addition I have webcast moderating experience and am well versed on a variety of platforms including: WebEx, TalkPoint and Avitage.
Marla Chupack’s Specialties:
Email Campaigns, Referral Programs, Viral Marketing, Social Marketing, Web 2.0, Web Sites, Webcast Set-up & Moderation, Job Boards, Email Campaigns Tools, Copy, Design & Metrics,CD's,Search Engine Advertising,Webinars,Web Site Appointment Calendar,Electronic Lead Generators,Client Presentations, Insurance Marketing, Energy Marketing.
Marla Chupack’s Experience
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VP, Director of Client Relations
Mass Transmit
(Privately Held; 1-10 employees; Internet industry)
October 2008 — Present (1 year 2 months)
VP, Director of Client Relations at Mass Transmit. Mass Transmit is an Internet production/software company specializing in interactive advertising and marketing. Our proprietary products include Email Transmit, an online email campaign management technology, and Peersuasion, an email referral marketing tool. Mass Transmit has been an award-winning provider of internet products and services since 1996.
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Interactive Marketing Manager
American Marketing Association
(Non-Profit; 51-200 employees; Marketing and Advertising industry)
December 2006 — October 2008 (1 year 11 months)
Manage and act as moderater for bi-weekly marketing thought leader webcasts. This entails collaborating with multiple association sponors to assist in producing webcast abstracts, webcast promotional strategies, and webcast slide decks. It also includes training presenters on different webcast platforms and doing rehearsals with them.
In addition to leading the webcast program I also manage the AMA Job Board which contains close to 40,000 job applicant resumes. -
Owner, Not the Office Retail Store
Not The Office
(Marketing and Advertising industry)
2005 — 2005 (less than a year)
Owner of retail establishment with Internet Cafe, Packing & Shipping and eBay drop services. This was a non-franchise model community based model.
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Manager Mass Marketing
Peoples Energy Services
(Public Company; 51-200 employees; Utilities industry)
July 2004 — March 2005 (9 months)
o Initiated email campaign approach
o Initiated Google AdWords Campaign
o Recommended offline to online strategy with Micro-site implementation
• Managed company web site
o Within one month launched “My Account” site.
o Implemented first web technology to capture customer emails
o Implemented the use of banners and online forms to drive desired customer actions
o Enhanced company site to include new territory
• Developed profitable customer acquisition campaign strategies, which includes but not limited to list segmentation, timely market research, and direct mail coordination for small commercial and residential markets
• Managed vendor relationships for timely execution of campaigns
• Planned and executed retention programs, value added service programs, and processes to ensure a high renewal rate for current customer base
• Assisted in developing brand identities and positioning in new markets to increase customer awareness and commitment -
Web Communications Manager
CNA Life
(Public Company; Marketing and Advertising industry)
January 2001 — May 2004 (3 years 5 months)
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Web Communications Manager
cna
(Public Company; Marketing and Advertising industry)
1979 — 2004 (25 years )
Marla Chupack’s Education
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Northern Illinois University
BA , Communications , 1977 — 1979
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Oakton Community College
1975 — 1977
Additional Information
Marla Chupack’s Websites:
Marla Chupack’s Interests:
Creating online marketing strategies, initiating referral programs, launching email campaigns, and building brand through online marketing services.
Marla Chupack’s Groups:
American Marketing Association
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eMarketing Association Network -
Northern Illinois University Alumni -
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators -
Social Media Marketing -
twitter innovators Innovation & Creativity Network of Tweeters -
CNA Alumni Group
Marla Chupack’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
