Mark Yolton

Current

Senior Vice President - SAP Community Network at SAP

Past

Senior Director, Oracle.com at Oracle Corporation
Director, PeopleSoft.com at PeopleSoft, Inc.
Vice President, Marketing & Strategy at Sun Microsystems, Inc.

Senior Director - eBusiness at Sun Microsystems, Inc.
Senior Manager - Web Strategy at Sun Microsystems, Inc.
Manager, Internet and Intranet - Corporate Marketing at Unisys Corporation
Regional Director - Marketing Services at Unisys Corporation
Marketing Services Manager (various) at Unisys Corporation
Associate Manager - Marketing Services at Prudential Insurance Company

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6 more...

Education

Shippensburg University of Pennsylvania
LaSalle University

Recommended

8 people have recommended Mark

Connections

500+ connections

Industry

Computer Software

Websites

Mark Yolton’s Summary

Currently: Senior Vice President of the SAP Community Network at the largest and most successful business application software company in the world.

Responsible for the SAP Developer Network (SDN) -- the ecosystem of developers, enterprise architects, sys admins, and (SI and ISV) partners that surrounds and extends the core SAP environment. SDN is online at http://sdn.sap.com/

Also responsible for the Business Process Expert (BPX) community at SAP. See the early formation of this community of business analysts, solution consultants, and similar roles at http://bpx.sap.com (It's free to join/register).

Together, these virtual communities exceed one million members, are extremely active, growing fast, influential, and are examples of Web 2.0 and social networking best practices for the enterprise (Enterprise 2.0).

Also responsible for community events including SAP TechEd (four major events on three continents) and SAP Tech Tour (50 events on six continents). Together, these events attract ~30,000 community members to connect, collaborate, and co-innovate with SAP.

Previously: Senior Director of Oracle Web Marketing, with responsibility for Oracle.com (Ocom) - the public portal, Oracle Technology Network (OTN) - the developer portal, Oracle Partner Network (OPN) - the partner portal, and MyOracle (MyO) - the employee portal.

Previously: Led PeopleSoft.com and core aspects of its customer and partner portals. Vice President of Marketing and Strategy for Sun Microsystems. Senior Director of eBusiness at Sun. Regional Director of Marketing Services at Unisys Corporation. (...among other positions).

Work experience includes the high tech (SAP, Oracle, PeopleSoft, Sun, Unisys) and financial services (Prudential) industries, from east coast (Philadelphia and Northern N.J.) and west coast (San Francisco and Silicon Valley) locations, with global responsibility.

Mark Yolton’s Specialties:

20+ years experience, many facets of technology, marketing, and business leadership; field, regional, division, and corporate positions. Fortune 500 and smaller organizations. Web, eBusiness, Online, virtual communities; targeting B2B purchase decision-makers, developers, and technologists. Global in scope. Strategy development, change management, business process reengineering, organization transformation, team management. Executive leadership positions.

Mark Yolton’s Experience

Senior Vice President - SAP Community Network

SAP

(Public Company; 10,001 or more employees; SAP; Computer Software industry)

November 2005 — Present (3 years 9 months)

Manage the team that builds, expands, and evolves the community of more than one million individual software developers and partners who surround and complement the core SAP environment for our mutual benefit and for the benefit of our shared customers.
Senior Director, Oracle.com

Oracle Corporation

(Public Company; 10,001 or more employees; ORCL; Computer Software industry)

January 2005 — November 2005 (11 months)

Responsible for managing online Marketing and other online channels for the world's second-largest enterprise software company.

* Oracle.com - the public online resources, primarily for prospects and customers.
* OTN - the Oracle Technology Network serving software developers.
* OPN - the Oracle Partner Network serving partners and alliances.
* MyOracle - the employee portal

Team managed and executed the massive integration of acquired companies' online channels into these Oracle properties (PeopleSoft, Oblix, TimesTen, Retek, ProfitLogic, TripleHop...) while simultaneously upgraded and advanced Oracle's online channels (navigation and information architecture, user interface design, usability and user experience, platform upgrades and improvements, business processes and standards...).
Director, PeopleSoft.com

PeopleSoft, Inc.

(Public Company; 10,001 or more employees; PSFT; Computer Software industry)

February 2004 — January 2005 (1 year)

Led the world-class, award-winning team that optimized PeopleSoft websites to build product/service awareness and generate quality sales leads. Drove $62M in net new revenue with a budget of $3M, thus a 20x ROI.

Responsible for the overall management and operations of web marketing producers and project managers, content and production specialists, information architects, usability specialists, metrics analysts, designers, and others.

Refined, shaped, and evolved PeopleSoft’s corporate web presence (PeopleSoft.com) and 23 country websites in 12 languages, plus provided benefit, influence, and alignment with customer and partner extranets.
Vice President, Marketing & Strategy

Sun Microsystems, Inc.

(Public Company; 10,001 or more employees; sunw; Computer Hardware industry)

July 2001 — June 2003 (2 years)

Managed marketing and business strategy function for $3.4B Services business unit of Sun Microsystems, Inc. Responsible for $12M budget and 85-person team that developed strategies, then created and drove programs to increase market presence, awareness, and preference, impact top line revenue, and produce significant cost savings. Provided indirect matrix management and functional leadership, prioritization, and policy direction to 300+ person, $58M+ budget extended global marketing team as point of interface and alignment with other Sun product groups and chief marketing officer.

Services business unit produced 27% of Sun’s total revenues in areas including product lifecycle support, customer education and training, and architecture/technical consulting, was highly profitable, with revenue, gross margin, and profit contribution growth even during recessionary 2001-2002 economy.
Senior Director - eBusiness

Sun Microsystems, Inc.

(Public Company; 10,001 or more employees; sunw; Computer Hardware industry)

October 1998 — July 2001 (2 years 10 months)

Developed and drove division-wide vision, strategy, multi-year roadmap, organization, and resource/investment priorities enabling eCommerce and eBusiness success for services division. Built organization from zero to 65 to initiate and align with multiple corporate, cross-division, and cross-functional online programs.
Senior Manager - Web Strategy

Sun Microsystems, Inc.

(Public Company; 10,001 or more employees; sunw; Computer Hardware industry)

July 1997 — October 1998 (1 year 4 months)

Assessed division-wide opportunities and readiness for capitalizing on web business strategies. Recommended resource realignments and gained executive support and financing for cohesive strategy to include marketing, sales, and service delivery online.
Manager, Internet and Intranet - Corporate Marketing

Unisys Corporation

(Public Company; 10,001 or more employees; uis; Computer Hardware industry)

December 1995 — July 1997 (1 year 8 months)

Introduced strategic and operations management discipline to the emerging use of internet/intranet for business. Established nucleus of expertise in new online marketplace. Leveraged opportunities for marketing, organization effectiveness, and computer systems (hardware) product development.
Regional Director - Marketing Services

Unisys Corporation

(Public Company; 10,001 or more employees; uis; Computer Hardware industry)

November 1994 — December 1995 (1 year 2 months)

Developed marketing strategies and executed programs for northeastern U.S. field sales and service organization. Provided specialized marketing and communications support to region’s executive staff. Introduced new RFP response capability.
Marketing Services Manager (various)

Unisys Corporation

(Public Company; 10,001 or more employees; uis; Computer Hardware industry)

May 1988 — November 1994 (6 years 7 months)

At headquarters and in the eastern region of the U.S., manage a variety of marketing deliverables including sales campaigns, field marketing programs, customer events, product launches, collateral, customer success stories, speechwriting, etc.
Associate Manager - Marketing Services

Prudential Insurance Company

(Public Company; 10,001 or more employees; Insurance industry)

October 1983 — May 1988 (4 years 8 months)

Variety of positions of increasing responsibility. Internal and employee communications, major events, sales campaigns, executive communications, etc.

Mark Yolton’s Education

Shippensburg University of Pennsylvania

BA , Communications, Journalism, Marketing , 1979 — 1983

Activities and Societies:

Sigma Tau Gamma fraternity (president, etc.).
LaSalle University

MBA , Business / Marketing , September 1990

Activities and Societies:

Did not finish; moved from Philadelphia to the west coast (San Francisco area).

Additional Information

Mark Yolton’s Websites:

Mark Yolton’s Interests:

Motorcycling, specifically on my new 2005 Harley-Davidson Road King Classic. Guitar: want to learn to play the Fender Strat and a Goya acoustic gathering dust.

Mark Yolton’s Groups:

Creative Good: Customer Executive Councils & Advisory Council. Formerly: American Marketing Association. Oakland, CA Harley Owners Group. Oracle Alumni. Sigma Tau Gamma: national social fraternity. All Nations Presbyterian Church: Elder in the Presbyterian Church in America. Castlewood community.