
Founder and President Fisher Vista LLC
San Francisco Bay Area

Founder and President Fisher Vista LLC
San Francisco Bay Area
I am the founder and president of Fisher Vista, LLC, a marketing software and services company in the human resource and healthcare industries. Our brands include HRmarketer.com, HRmarketer Directory, HRmarketer Services Group, SeniorCareMarketer.com, SeniorCareMarketer Directory, and ShirleyBOARD.com. We also own a publishing entity called HRVendors.com which produces the bi-annual print directory "HR Vendor Phonebook".
I have nearly twenty years of experience in the human resource and healthcare industries. In the early 1990s I lead a team that launched one of the first web-based applications for delivering work-life employee benefits.
Since then I've spent considerable time conceptualizing and implementing various web and SaaS/On-Demand applications that help HR and healthcare companies with their marketing and PR. This includes HRmarketer.com, the largest marketing and PR service in the human resource marketplace.
Through our marketing services group, we've helped hundreds of companies grow their businesses by offering public relations, SEO, Web 2.0, social media, content development, web site development, direct marketing and other services.
I received my BSBA in Marketing from the University of Denver where I was a three-year letterman in Lacrosse, and my MBA from Pennsylvania State University where I was an appointed member of the MBAA Honor Council for two consecutive years.
I am also a published author and speaker on various marketing topics and a regular contributor to the HRmarketer Blog and The Business of Aging Blog.
In my spare time, I enjoy training for triathlons.
On-Demand Software, Web Based Software, Internet Marketing, Social Media, Social Networking, Search Engine Optimization, SEO, Search Optimized Press Releases, PR, Public Relations, Marketing, Marketing PR, Strategic Planning, Business Investment, M&A
(Privately Held; Marketing and Advertising industry)
January 2008 — Present (1 year 11 months)
(Internet industry)
January 2006 — Present (3 years 11 months)
(Privately Held; Marketing and Advertising industry)
January 2000 — Present (9 years 11 months)
(Privately Held; Marketing and Advertising industry)
January 2000 — Present (9 years 11 months)
(Privately Held; Health, Wellness and Fitness industry)
June 1993 — June 2000 (7 years 1 month)
(Public Company; JNJ; Pharmaceuticals industry)
June 1991 — June 1993 (2 years 1 month)
MBA , Marketing and Finance , 1989 — 1991
BSBA , Marketing , 1984 — 1988
On-Demand Software, Web Based Software, Internet Marketing, Social Media, Social Networking, Search Engine Optimization, SEO, Search Optimized Press Releases, PR, Public Relations, Marketing, Marketing PR, Strategic Planning, Business Investment, M&A