Mark Schwartz

Mark Schwartz

Marketing and Project Management Expert

Greater Seattle Area

Current
  • Manager at Peer Network
Past
  • Director Account Management at Inland Northwest Health Services
  • Director Product Marketing at IDX Systems Corp
  • Director Account Management at IDX Systems
Education
  • Marymount University
  • The University of North Dakota School of Medicine and Health Sciences
  • Bellevue College
Connections
264 connections
Industry
Information Technology and Services

Mark Schwartz’s Summary

Management and Marketing Leader:

I have been fortunate to enjoy a classic marketing and management career that has included key positions with well known firms and brands such as GTE, IDX Systems (GE), Providence Health, INOVA and Covansys. Career Track: Professional growth through such positions as Marketing Specialist, Market Research Manager, Senior Consultant, Regional Sales Manager, CIO, Director of Account Management, Director of Product Marketing and Business Owner.

Entrepreneurial Experience / Start-Ups / Turnaround Management:

Over the past 25 years I have been utilizing my information technology, business operations and marketing experience to building small and midsize businesses. I have a track record of increasing profits, reducing costs, enhancing client satisfaction and improving marketing and product development operations in a wide range of business situations.

Proven Record – Across All Major Corporate and Marketing Functions: I am skilled in all areas of product management and marketing including: market research, product development life cycle, release to sales, pricing, promotion, customer support and account management. I possess richly varied product and services experience and have consistently exceeded company objectives in achieving results.

Project and Delivery Expertise:

My career has given me the opportunity to grow startup and established companies in more than ten companies and to assist more than 100 companies in the use of technology as a business enabler and improved business practices.

Mark Schwartz’s Specialties:

Product Strategy and Marketing Leadership
Account Management
Turnaround Management
Project and Program Management


Mark Schwartz’s Experience

  • Manager

    Peer Network

    (Internet industry)

    April 2006Present (3 years 8 months)

    Internet Marketing, Product and Business Development
    - Developed product and marketing plans for an Internet based company to complete the successful launch of their Internet Marketing and Information products business. Scope of work included: leading marketing campaigns, membership management and back office design, SEO, advertising campaigns, web design, and product development.
    - As consulting member of the Leadership Team for an Internet Marketing company, developed new product and marketing strategies leading to new and increased recurring revenue for the company.
    - Developed business development plans and implemented marketing strategies for the expansion of a technology consulting practice into additional consulting niches, thereby expanding the company’s portfolio of services.
    - Implemented business operations and Marketing programs for Panther Investments, an Internet based startup company
    - Developed the Internet Marketing strategy for a Florida based startup company leading to increased product sales
    - Developed web solutions and Internet marketing plans for clients seeking an Internet presence and strategy
    - Planned, developed and launched the Employee Advantage Program, a customer loyalty program, for a real estate brokerage seeking to develop new business by offering an innovative employee benefits plan for companies to offer their associates

  • Director Account Management

    Inland Northwest Health Services

    (Outsourcing/Offshoring industry)

    October 2005April 2006 (7 months)

    6 Month Contract

    Provided IT outsourcing and facilities management services to 38 hospitals in the western U.S.

    - Successfully established a service model based account management program for serving their existing client base leading to improved customer service and satisfaction
    - Completed system selection, technology evaluations and IT readiness assessments for a large, multi-specialty hospital group resulting in a $7.5M facilities management and outsourcing agreement to INHS.

  • Director Product Marketing

    IDX Systems Corp

    (Public Company; IDXC; Computer Software industry)

    July 2003October 2005 (2 years 4 months)

    Director Product Marketing
    - Conducted patient care process improvement and return on investment projects at client facilities – projects resulted in improved business practices, quality of care and ROI for our customers and increased consulting revenues for IDX
    - Key team member coordinating the procurement/contracting process on the United Kingdom’s, National Health System, London and Midland/South bids – multimillion dollar company win.
    - Led Six Sigma projects to improve customer’s functional requirements feedback, product research, product development decision making, and release to sales processes
    - Project team lead for reengineering the software upgrade and step releases methodology in alignment with the development, implementation and client support teams
    - As Acting Director of the Value on Investment team successfully led efforts to integrate process improvement services into the sales process and the Carecast implementation methodology
    - Conceived and launched the Carecast Innovation Awards program to reward our customer base
    - Developed Carecast’s first Services Strategy Roadmap – expanded services, increased revenue opportunities from services
    - Authored the company’s Release to Sales program which standardized activities and deliverables for new product introduction. The project ensured that all steps need to release a product/service were successfully completed.
    - Authored marketing literature for the Carecast product line including: Application Features-Advantages-Benefits, Services Portfolio and Technology Overview providing the Sales and Consulting Teams with sales literature for the first time.

  • Director Account Management

    IDX Systems

    (Public Company; IDXC; Computer Software industry)

    January 2001July 2003 (2 years 7 months)

    Provided Strategic Account Management services to 50 plus major accounts in the US, Canada and UK.
    - Co-developed and launched the Account Management (Services Model) program leading to expanded relationships with clients, improved quality of service, and additional business revenue for IDX
    - Managed the support organization serving 50 plus major accounts
    - Developed and launched the Account Management program leading to enhanced relationships with clients and improved quality of service
    - Increased client satisfaction through improvements in client issue management, turn around time, and quality of delivered solutions
    - Developed new step release methods for the delivery of software enhancements and maintenance bundles resulting in improved staff productivity and morale
    - Developed accelerated software application upgrade strategies to deliver HIPAA compliant software releases to clients on time

  • Sr Director - Western Region Practice Lead

    Covansys

    (Public Company; CVNS; Information Technology and Services industry)

    January 1999January 2000 (1 year 1 month)

    See Claremont Technology Group (Covansys acquired Claremont)

  • Senior Director - Healthcare Solutions

    Claremont Technology Group

    (Public Company; CLMT; Information Technology and Services industry)

    May 1997January 2000 (2 years 9 months)

    Senior Director – Western Region Practice Lead, Global Health Division
    - Established the Western Region health care practice, led operations, budgeting and forecasting, built the consulting team and increased business consulting revenue growth annually by over 25%.
    - As part of the leadership team developed the company’s HIPAA consulting practice and provided sales presentations to clients, leading to a growth in revenues of $800K to $16M per year over a three year period.
    - Led requirements analysis and system selection for a claims administration, enrollment and premium billing, and business rules system for a 50,000 member TPA and health plan

    Senior Manager
    - Managed business operations for the Seattle branch office including budgets, forecasts, resource management, project delivery, and general office operations
    - Project Manager for developing Internet-based, network plans linking acute care systems, community physicians, payers, and other entities for evolving integrated delivery networks
    - Conducted a business requirements analysis, systems planning, and a managed care system selection for a third party claims administrator
    - Project Manager for implementation of a Lawson payroll/human resource system for a large multi-entity corporation
    - Directed efforts to develop a regional healthcare consulting practice in the company’s Seattle market
    - Developed technology intensive services and product strategies for the healthcare vertical market leading to new business opportunities

  • Director of Information Systems

    Sisters of Providence Health System

    (Non-Profit; Hospital & Health Care industry)

    April 1993October 1997 (4 years 7 months)

    Director Information Systems (CIO)
    Executive Account Manager (Business Records Corporation – formerly CMSI) (Outsourcing Contract)
    - Led planning and implementation efforts to support the growth of an integrated delivery system including, application systems, hardware, voice and data networks, management procedures, 70 FTEs and $10M annual capital and operating budget
    - Centralized and consolidated a disparate array of legacy applications, systems and technologies into an integrated solution serving all business entities
    - Developed and implemented a wide area network infrastructure tying together sixteen facilities spread across an eight county area
    - Built an integrated information system from a disparate set of vendor systems, applications and technology platforms
    - Advocated and advanced the use and relevance of information technology within the organization through training, education, and peer-to-peer networking
    - Member of the Care Coordination Committee – advocated the use of technology for improving clinical care processes
    - Led business and network development efforts to share information-related services with local business partners (e.g. Western Washington Medical Group) and other Providence Health System organizations (e.g. St. Elizabeth’s-Yakima and Providence Medical Center-Seattle)
    - Provided guidance and direction leading to corporate wide information technology plans and development initiatives

  • Manager of Business and Financial Systems

    Virginia Mason Medical Center

    (Non-Profit; Hospital & Health Care industry)

    July 1989September 1994 (5 years 3 months)

    Manager, Business Systems (Medical Center IT Dept) 1992-1994)
    Financial Systems Manager (Hospital Finance Dept) (1989-1992)
    - Implemented and maintained financial and business systems for the Hospital, Clinics, and Health Plan.
    - Led efforts to reinstall the botched implementation of the Health Plan’s Managed Care systems. Project involved redesigning workflows, re-implementation of membership, claims, premium billing, etc, retraining and issue resolution with vendor.
    - Project Manager for implementing a variety of large scale systems including: Patient Billing, General Ledger, Accounts Payable, Home Services Billing and Registration, Payroll, Human Resources, Managed Care, Decision Support, Premium Billing, Enrollment, Health Plan Customer Service, Physician Billing, Electronic Claims Submission, Electronic Remittances, Accounts Receivable, Executive Payroll, Home Health Store, Occupational Medicine, Labor and Industries Clinic, and Outpatient Pharmacy and Billing.
    - Served as “swat” team member for redefining/re-engineering the organization to prepare for a managed care environment.
    - Led team efforts in all aspects of IS management including: daily operations, customer support, requirements analysis, system selection, contract negotiation, implementing new systems and software releases, and continuous quality improvement of existing operations.
    - Developed business models and led CQI projects reorganizing diversified enterprises into financially viable business (e.g. revamped Home Services billing and claims management yielding 50% A/R reduction).
    - Completed turnaround project for Home Health Services, implemented new processes including internal utilization management reviews, fixed the billing system, and reduced AR days from 284 to 124.

  • Senior Associate

    ECG Management Consultants

    (Privately Held; Hospital & Health Care industry)

    December 1987July 1989 (1 year 8 months)

    - Project manager providing IT consulting services, project management, system implementation, system integration planning and design, cost/benefit analyses, and business office design to group practices and academic medical centers. Implemented physician practice management, billing, accounts receivable, patient registration and scheduling systems.

  • Regional Sales Manager

    Continental Healthcare Systems

    (Hospital & Health Care industry)

    August 1986December 1987 (1 year 5 months)

    A software vendor providing pharmacy, surgery and materials management products and services.

    - Established and managed a new territory created through the company's expansion strategy.
    - Established a national sales program targeting the IBM mainframe market.
    - Generated new revenue through the sale of software packages to new and existing clients

  • Manager of Market Research - Medical Informatics

    GTE Telenet

    (Telecommunications industry)

    May 1984December 1987 (3 years 8 months)

    A provider of network intensive medical and financial information services.

    Manager Market Research and Medical Information Network Product Specialist
    - Analyzed and recommended network (private Internet) based business opportunities.
    - Developed and implemented WAN based bibliographic information retrieval services and electronic mail systems for the physician market
    - Completed merger and acquisition research for GTE Corporate, leading to the acquisition of a major healthcare IT vendor

  • Marketing Specialist - Consulting Services

    Compucare

    (Privately Held; Computer Software industry)

    April 1980April 1984 (4 years 1 month)

    - Completed Strategic IT Business Plans for existing Compucare clients. Studies included requirements analysis, to-be models and benefit analysis for all clinical, administrative and financial systems.
    - Led teams in the requirements analysis, development and implementation of Radiology, Radiology Film Locator, Nurse Staffing, Nurse Order Entry, Materials Management, Central Supply, Outpatient Registration, Anatomic Pathology and Physician Transcription applications at Georgetown University Hospital. Provided training and customer support to end-users after implementation.
    - Project Manager for the design, requirements analysis, development and implementation of a Medical Record Locator and Deficiency Tracking System at Walter Reed Army Medical Center (in conjunction with Martin Marietta)
    - Project Manager for implementation of the Compucare: Medical Record systems at Vassar Hospital (Poughkeepsie NY) and Radiology systems at Shadyside Hospital (Pittsburgh).

  • Supervisor Blood Donor Center and Outpatient Lab

    Fairfax Hospital Association

    (Non-Profit; 10,001 or more employees; Hospital & Health Care industry)

    September 1975April 1980 (4 years 8 months)

    Medical Technologist, MT (ASCP)


Mark Schwartz’s Education

  • Marymount University

    MBA , Financial Analysis and Marketing , 19841986

  • The University of North Dakota School of Medicine and Health Sciences

    Bachelor of Science , Medical Technology , 19711976

  • Bellevue College

    PMP , Project and Account Management , 2009

    Activities and Societies:
    Project and Account Management continuing education.

Additional Information

Mark Schwartz’s Interests:

Family, Reading, vacations in the sun, Internet Marketing

Mark Schwartz’s Groups:

Certified Project Management Professional (PMP) - Project Management Institute

  •    Healthcare-IT/ EHR/ HIS
  •    Health Informatics Technology (HIT)
  •    Claremont Technology Group Alumni
  •    Health Level 7 Group
  •    Health 2.0
  •    ex-IDX Alumni
  •    HIStalk Fan Club
  •    Covansys Connections
  •    HL7 and HIPAA Jobs
  •    Healthcare & Pharmaceutical Professional Placement Company
  •    HIMSS Washington Chapter

Mark Schwartz’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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