Mark Vogel

Current

President at Vogel Marketing Solutions LLC

Past

Director of Product Marketing at InnerLink, Inc.
Marketing Manager at Fox Chapel Publishing
Manager, Corporate Marketing Support at High Industries, Inc.

Manager of Corporate Marketing Support at High Industries
Account Supervisor and Media Director at Reese & Associates
General Manager at Murray Insurance / Heartland Advertising

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Education

Millersville University of Pennsylvania
Manheim Twp. High School

Recommended

1 person has recommended Mark

Connections

221 connections

Industry

Marketing and Advertising

Websites

My Company

Mark Vogel’s Summary

I provide reliable, bottom-line focused marketing consultation, backed by 28 years of success in all aspects of marketing planning, implementation and support. You'll benefit from my many years of marketing leadership experience; my hands-on, client-focused support; my competitive fee structure; and my bottom-line oriented approach to marketing.

I specialize in Database Marketing, Email Marketing, Internet Strategy & Execution, and Marketing Communications.

Mark Vogel’s Specialties:

marketing, internet, communication, PR, promotion, lead generation, advertising, strategy, direct marketing, e-commerce, media, product management, brand management, sales, Strategic Planning, webmaster, collateral, email marketing, speaker, editor, spokesperson, publicity, marcomm, branding, B2B, B2C, catalogs, creative director, graphic design, trade show management, event management, ad campaigns, seminars, webinars, presentations, brochures, direct mail, email, website, account supervisor

Mark Vogel’s Experience

President

Vogel Marketing Solutions LLC

(Marketing and Advertising industry)

December 2007 — Present (2 years 1 month)

I bring 27 years' experience in all aspects of marketing, advertising, public relations, strategic planning.

- Corporate: Marketing Mgr for a half-billion dollar corporation responsible for all brand management, strategic marketing planning, advertising, public relations, collateral development, website management
- E-Commerce: Marketing Mgr for leading niche publisher I oversaw development of 3 websites that grew online retail sales from 10% of total to more than 35% in 18 months
- High-tech: Dir of Marketing for developer of web-based health/safety products, where sales and profit in 1 quarter exceeded total sales and profit of entire previous year
- Ad Agency: Account Sprvsr / Media Dir for leading agency, managed client budgets of more than $2 million
- Business Owner: My marketing advice will always be bottom-line focused
Director of Product Marketing

InnerLink, Inc.

(Privately Held; 11-50 employees; Internet industry)

February 2006 — December 2007 (1 year 11 months)

• Responsible for sales and marketing of health and safety products to K12 school market
• Total sales and profit in 3Q 2007 exceeded entire FY 2006 total sales and profit
• Grew safety/security product sales from 4 installations in 1Q 2006 to more than 75 in 3Q 2007
• Established and managed key relationships with national associations and business partners
Marketing Manager

Fox Chapel Publishing

(Privately Held; 11-50 employees; Publishing industry)

October 2001 — February 2006 (4 years 5 months)

• Responsible for marketing two category-leading magazines; more than 1200 book titles; and more than 25 new book titles each year.
• Part of senior management team developing new products, new markets and new delivery channels.
• Helped produce record sales in key areas, including newsstand revenue, magazine subscribers and retail book sales
• Led web site team to develop three new sites, which now account for more than 35% of retail sales
• Grew subscriber base for magazines by nearly 10% in one year—in a challenging magazine environment
• Helped reduce costs for magazine production, web site management and catalog production
• Achieved international publicity for our products in a wide variety of media, including a 5-part television series featuring our authors
Manager, Corporate Marketing Support

High Industries, Inc.

(Privately Held; 1001-5000 employees; Real Estate industry)

June 2001 — October 2003 (2 years 5 months)

• Responsible for all corporate marketing, public relations, advertising, creative direction, copywriting, lead development, vendor management, event planning/management, media/print buying, strategic planning, market research.
• Provided marketing planning and tactical execution of marketing plans to all High companies, including development of branding guidelines, collateral materials, public relations, direct marketing, ad campaigns, Internet marketing, seminars, lead generation, sales promotions.
• Manage/influence $1.5 million Marcomm budget.
• Increased media coverage of High and its businesses from average 1 million gross impressions/month to over 5 million/month.
• Led website development team for High and all 11 companies, more than 2,000 pages. Increased total unique visitors from average 3,000/month to more than 50,000/month.
• Grew media coverage 600% and web site activity 1500% -- while budgets reduced 30%.
Manager of Corporate Marketing Support

High Industries

(Marketing and Advertising industry)

2001 — 2003 (2 years )
Account Supervisor and Media Director

Reese & Associates

(Privately Held; 11-50 employees; Marketing and Advertising industry)

June 1996 — June 2001 (5 years 1 month)

• Responsible for all research, negotiation, purchase, placement and monitoring of media activities for B2B/B2C clients, including financial services, manufacturing, distribution, service industries
• Managed budgets over $2 million in newspapers, television, radio, consumer and trade publications, outdoor
• As Account Supervisor, provided complete range of marketing services (creative, print production, public relations, media, copywriting, direct marketing, sales promotion, Internet services)
• Charged with researching, soliciting and landing new business opportunities
• Established branch office for the agency to serve existing accounts, prospect for new business opportunities, develop new accounts and act as Account Supervisor for those accounts
• Key accounts included Danaher Tool Group, Philips (now Bosch) CSS, Old Guard Insurance, Harleysville Insurance Group, Conestoga Wireless, CJ’s Tire, Caron Foundation, Yuasa Batteries, Morgan Corporation
General Manager

Murray Insurance / Heartland Advertising

(Marketing and Advertising industry)

1990 — 1996 (6 years )