Mark Traphagen

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Mark Traphagen's Overview

Current

Director of Social Media Marketing at Virante, Inc.

Past

Internet Marketing Manager at Virante, Inc.
Internet Marketing Analyst at Virante, Inc.
Web Store Manager & Marketer at Westminster Bookstore

Assistant Administrator of Lower School at The Covenant School
Teacher at The Covenant School
Director of Telephone Services at Liberty University
School Adminstrator/Teacher at New Life School

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Education

Westminster Theological Seminary
Liberty University

Recommendations

4 people have recommended Mark

Connections

500+ connections

Websites

Social Media Marketing Professional w/ proven success in viral marketing through content marketing, Google+, Twitter, Facebook and other social media; paid search ad campaign management.

Experience in public/customer relations, team management/building, sales, education, and writing/speaking. I get your message out and make it stick!
Google AdWords Certified Professional
Microsoft adExcellence Member

Specialties

Blogging, Speaking, WordPress, Google+, Twitter, Facebook, LinkedIn, PPC, Google AdWords, MSN Microsoft AdCenter, SEO, production of "sticky" messages, clear & direct writing/editing, public presentations.

Director of Social Media Marketing

Virante, Inc.

Privately Held; 11-50 employees; Internet industry

January 2012 – Present (5 months) Morrisville, NC

Enabling clients of small to medium sized businesses to accelerate their presence and impact on the web via social media. Specializing in the intersection of social media with SEO.

Internet Marketing Manager

Virante, Inc.

Privately Held; 11-50 employees; Internet industry

July 2011 – December 2011 (6 months) Morrisville, NC

Supervisory responsibility for paid search advertising, web analytics, and social media.

Internet Marketing Analyst

Virante, Inc.

Privately Held; 11-50 employees; Internet industry

March 2009 – June 2011 (2 years 4 months)

Analyze and optimize client PPC and CPC campaigns.

Web Store Manager & Marketer

Westminster Bookstore

February 2005 – February 2009 (4 years 1 month)

- Created and developed viral marketing campaigns through blogs, Twitter, Facebook, etc., that catapulted store into the fastest growing online store in its niche market.
- Managed web store, including purchasing, marketing, email campaigns, site look and feel
- Managed customer service team & customer communications
- Cultivated relationships with key customers and vendors
- Wrote product reviews and marketing pieces; published reviews in subscription publications
- Oversaw city-wide public event premiering a bestselling author's new book

Assistant Administrator of Lower School

The Covenant School

2003 – 2005 (2 years)

- Assisted in administration of 350 student elementary division of private school
- Oversaw and developed all special & extracurricular programs
- Planned and led weekly assemblies and other special events
- Assisted faculty in using technology and Internet resources
- Directed annual camp program

Teacher

The Covenant School

1995 – 2005 (10 years)

- Taught language arts, history, Bible, and computer
- Created and ran an innovative evening program for middle schoolers called The Edge

Director of Telephone Services

Liberty University

Educational Institution; 1001-5000 employees; Higher Education industry

1993 – 1994 (1 year)

- Managed team of operators, repair technicians, and programmers
- Created and implemented a wide range of new telephone services for university students
- Implemented and maintained new call center software

School Adminstrator/Teacher

New Life School

1982 – 1994 (12 years)

Panelist - Advance Look at Hot, New Google+: How It Will Impact PR Pros, Social Media Strategy and Your Customers
- October 2011 to October 2012
Team Members: Mark Traphagen

Live webinar for Fortune 500 entities on preparing for the coming Google+ business pages and how to best take advantage of the new network for public relations. Other panelists were Jennifer Lashua, Global Social Media Strategist, Intel - Rebecca Davis, Executive Vice President, Digital Influence, Ogilvy - Vidar Brekke, Chief Product Officer, Converseon