Mark Trang

Current

Senior Director, Global Partner Marketing & AppExchange at Salesforce.com

Past

MBA Student, Class of 2006 at UCLA Anderson School of Management
Strategy & Corporate Development at HireRight
Product Marketing & Strategy at Salesforce.com

Co-Founder & VP Product Management at CogentWare
Director, Product Marketing at SupplyAccess
Systems Analyst Program at Deloitte Consulting

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3 more...

Education

University of California, Los Angeles - The Anderson School of Management
University of California, Los Angeles - The Anderson School of Management
University of California, Los Angeles

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Recommended

34 people have recommended Mark

Connections

500+ connections

Industry

Computer Software

Websites

Mark Trang’s Summary

I'm a marketing executive at salesforce.com with 10+ years of experience in the enterprise software industry, specializing in marketing, alliances, and entrepreneurial operations at cloud computing and software-as-a-service (SaaS) companies.

At salesforce.com, I'm responsible for building the partner ecosystem around our CRM applications and Force.com cloud platform technologies through alliances with top independent software vendors (ISVs), systems integrators and commercial developers. Today, there are 3,000+ partners that have built their business around salesforce.com including using Force.com to deliver cloud applications and go-to-market via the AppExchange marketplace to access 1.5 million salesforce.com subscribers. Whether you are an early-stage SaaS startup or established ISV or consulting firm, you can accelerate your cloud computing strategies by partnering with the market leader, salesforce.com. Contact me to learn more!

Mark Trang’s Specialties:

- Software-as-a-Service/Cloud Computing marketing
- Marketing programs development, campaigns and event execution
- Business development strategy
- Partner programs
- Channel & alliances management
- Corporate messaging and product positioning
- Pricing & packaging
- Product strategy & management
- Enterprise software industry analysis
- High-tech emerging market analysis

Mark Trang’s Experience

Senior Director, Global Partner Marketing & AppExchange

Salesforce.com

(Public Company; CRM; Computer Software industry)

June 2006 — Present (3 years 6 months)

Responsible for partner-facing marketing, alliances strategy and partner programs for salesforce.com.
MBA Student, Class of 2006

UCLA Anderson School of Management

(Educational Institution; 1001-5000 employees; Higher Education industry)

September 2004 — June 2006 (1 year 10 months)
Strategy & Corporate Development

HireRight

(Privately Held; 201-500 employees; Information Technology and Services industry)

January 2006 — April 2006 (4 months)

Helped HireRight, an on-demand background screening technology company, create a growth strategy including analysis of potential acquisitions as a MBA intern.
Product Marketing & Strategy

Salesforce.com

(Public Company; 1001-5000 employees; CRM; Computer Software industry)

June 2005 — September 2005 (4 months)

MBA intern in Salesforce.com's core Salesforce Automation business unit. Built loyalty segmentation models and was the product manager of one of the most popular on-demand applications on the company's next-generation AppExchange, the world's first on-demand applications marketplace.
Co-Founder & VP Product Management

CogentWare

(Privately Held; Computer Software industry)

April 2002 — June 2005 (3 years 3 months)

Co-founder at CogentWare, a self-funded SaaS service chain management startup.
Director, Product Marketing

SupplyAccess

(Privately Held; 51-200 employees; Computer Software industry)

March 2000 — January 2002 (1 year 11 months)

Founding employee at SupplyAccess, an on-demand supply chain software company. Helped raise $39MM in funding from SAP Ventures, Rustic Canyon Ventures and Avalon Investments.
Systems Analyst Program

Deloitte Consulting

(Partnership; 5001-10,000 employees; Management Consulting industry)

August 1998 — March 2000 (1 year 8 months)

Top-ranked consulting analyst that implemented enterprise software applications for Fortune 500 organizations as part of the firm's elite Advanced Technology Group.

Mark Trang’s Education

University of California, Los Angeles - The Anderson School of Management

MBA , Entrepreneurship & Finance , 2004 — 2006

• Leadership: Anderson VP of Information Technology (elected); Founder & Director, Westwood Venture Alliance; Teaching Assistant, Venture Development Program; Student Associate, Anderson IS Associates professional network
• Honors: Management Development for Entrepreneurs (MDE) program Teaching Fellow; Semifinalist, Knapp New Venture business plan competition; UCLA Chancellor’s Distinguished Student Award
• Membership: Entrepreneur Association, High-Tech Business Association, Asian Management Student Association
• Volunteer: Riordan Fellows Mentor, Student Admissions Ambassador, Anderson Career Coach, Challenge for Charity (C4C)

Field Study Project: Market Expansion Strategy, Karl Strauss Brewing Company

Independent Research: The Effect of Software-as-a-Service on Enterprise Software Licensing
University of California, Los Angeles - The Anderson School of Management

Certificate , Management Development for Entrepreneurs , 2001 — 2002
University of California, Los Angeles

BA , Political Science , 1994 — 1998

• Honors: UC Regents and Alumni Scholarship recipient
• Leadership & Involvement: President, UCLA Asian Greek Council (appointed); Alumni Chairman & Webmaster, Omega Sigma Tau fraternity; Student Researcher, Professor Steven Spiegel/UN Arms Control & Disarmament Agency
• Summer Internships: Symantec; Coopers & Lybrand Consulting

Additional Information

Mark Trang’s Websites:

Mark Trang’s Interests:

Adventure travel, Cooking, Photography, Backpacking/Hiking, Fantasy sports, XBOX gaming

Mark Trang’s Groups:

Volunteer Instructor, National Foundation for Teaching Enterpreneurship (2006)

Instructor, UCLA Computer Science & Engineering Extension program (2001)

DISKovery Community Computer Center Volunteer (2000-2004)

Mentor, Asian Professional Exchange (2001, 2003), WebGuild, Asian Greek, Los Gatos High School